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Meghan Markle is a style icon.

There, it’s been said (albeit begrudgingly). It’s become impossible to ignore Markle’s newfound style status, which has become increasingly evident with each passing day. As we inch closer towards the royal wedding, article after article has come out announcing another item from Markle’s closet that has sold out. A couple of months ago it was Mother denim jeans, last month it was Oroton crossbody bags that had been re-stocked, and next week it will probably be the 50-foot-long lace veil she wears for her nuptials to Prince Harry.

It seems like anything Meghan gets her hands on sells out almost immediately. Her midas touch became even more undeniable when the blog Meghan’s Mirror started popping up all over the news.

Meghan’s Mirror was started in 2016 by two royally-obsessed bloggers named Amanda Dishaw and Christine Ross. In two years, the passion project quickly evolved into a real operation with 15 staff members in charge of obsessing over Markle. But, this wasn’t Dishaw and Ross’s first experience with the royal court—the two previously headed up a lifestyle blog called “What Would Kate Do?” that detailed Kate Middleton’s every yawn, sigh, and sneeze.

Kate Middleton is old news these days though, according to Meghan’s Mirror. One quick scroll through the Markle blog will reveal details about the royal bride that you never thought you needed to know.

“The Style of ‘A Royal Romance’,” reads one breathy (and desperate) headline.

Another queries, “Where might Meghan Markle shop in London?”

Well, where!? Tell us, damnit.

27 pages of stories demystifying the “Markle Sparkle” (indeed, super fans have given a name for her coveted allure) lied ahead in what seemed like an endless journey of research in the name of celebrity “journalism.” I had officially entered the rabbit hole, and wasn’t sure I would ever return.

After about page 5, I could no longer bare to take in another piece about the Suits actress and her preferred brand of leggings. In fact, after a few minutes of contemplation, I found myself questioning the “Markle Sparkle” altogether. What made Markle’s style so special? The short answer (in my mind) is nothing.

Clearly, though, I’m wrong. There was a 400-person waitlist for Markle’s favorite high-waisted Hiut jeans in March. And people can’t get enough of her outerwear choices by brands like Line the Label and J.Crew, which tend to sell out immediately whenever she wears them.

While I might find her favorite Essie nail color simply basic, others are foaming at the mouth to know these minute (and personal) details, which brought me to a conclusion: if Markle wasn’t marrying a royal, no one would care about which crossbody bag was slung around her shoulders or her preferred shampoo. It wasn’t a groundbreaking conclusion, but certainly one that holds up.

Royal figureheads have long been sources of style inspiration for us mere mortals. If you live in a democracy, there’s an added air of mystery and fantasy that surrounds the idea of monarchies and royal families. During her reign, Princess Diana was a sartorial trailblazer. The “People’s Princess” was known for her iconic style and still serves as a major source of inspiration for fashion designers, like Off-White’s Virgil Abloh who paid tribute to the late Princess Di for his Spring 2018 collection.


OFF-WHITE

Tribute Ii Printed Cotton-jersey T-shirt - Black

$435


OFF-WHITE

Princess printed cotton hoodie

$710


OFF-WHITE

Embroidered Printed Cotton-jersey T-shirt - Pink

$415


Clearly, Markle’s “effect” is no different. Take a look at the landing page for Instagram’s hashtag #MarkleSparkle and you’ll unearth a treasure trove of 7,034 posts and counting. Legions of devoted fans are posting, re-posting, tagging, and hashtagging their favorite “Markle Sparkle” images, outfits, nail colors, wedding rings, wedding cocktail recipes, et al. The list literally goes on forever.  

To that end, Markle doesn’t sell out brands, she is a brand. She’s the brand that literally every other brand wants to collaborate with, and it’s no secret that there’s stiff competition for Markle’s physical real estate. Before she went rogue and deleted her Instagram, she used to voice her support for brands like Misha Nonoo, Bobbi Brown and Serena Williams’ eponymous fashion line.

Now, to avoid any conflicts of interest, we aren’t privy to the brands that she endorses on social media. Instead, we have to subscribe to blogs like Markle’s Mirror in order to see which new article of clothing will go viral next, proving that, for better or worse (style or no style), the “Meghan Markle Effect” is “a thing.”

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