Men’s Fashion is About to Get A Lot Cooler

The Jacquemus Effect is trickling into menswear. It’s not exactly a secret that the Parisian designer has plans of getting into the men’s side of fashion, but as the date of his Paris Fashion Week show inches closer, more details are becoming available.

Here’s what we know now:

The show isn’t part of the official schedule

It is taking place later this month on June 25. In true rebel form, Jacquemus is going his own way and staging his first menswear show one day after the official ending of the men’s Paris Fashion Week fashion shows. He’s one of the few big menswear designers breaking from the official fashion calendar. 

It will be in Marseille

Most fashion shows during Paris Fashion Week take place in…Paris. Fashion editors, writers, buyers, et all will have to trek about 8 hours South of Paris to get a close-up look at Jacquemus’ men’s debut.

“[I’m] excited to present it in Marseille, in one of the most beautiful place to me,” said designer Simon Porte Jacquemus in an Instagram post announcing the fashion show, with a photo of the rugby player Yoann Maestri.

The collection is called Gadjo

Gadjo is a French word meaning Gypsy in English.

“’Gadjo’ is a gypsy expression meaning a man that belong [sic] to no community. Its [sic] also a way to say boy in the south of France,” said Jacquemus.

Jacquemus is a bit of an elusive gypsy himself. If you follow the designer on Instagram, then you already know that he’s never in one place for too long. He’s always keeping busy traveling, visiting with family, or shooting campaigns for his brand à la plage.

It’s going to be full of cult classics

If the men’s line is anything like the women’s, it will be full of cult classics. For his women’s line, Jacquemus has cultivated a distinct community of women who favor his relaxed, French, seaside aesthetic. Certainly, hero pieces like Jacquemus’ itty bitty bags, geometric earrings, and fluid negligees have become hallmarks of his magnifique style.

Assuming the menswear is in line with this design MO, it will be full of Breton stripes, light fabrics, and structural shirting, and to that, we say: oui!

No more articles