PETA activists had demonstrated at “dozens” of Michael Kors runway shows
Michael Kors — as well as the Kors-acquired Jimmy Choo brand — will be phasing out fur by the end of December 2018.
The brand made the announcement Friday, joining a growing list of fashion labels like Gucci, who announced in October it was going fur-free, Ralph Lauren, Armani, and more. “This decision marks a new chapter as our company continues to evolve its use of innovative materials,” said John D. Idol, Michael Kors’ chairman and chief executive, in a statement.
Business of Fashion noted that, in spite of the number of labels going faux, fur is still very prevalent in fashion. “Nearly 70 percent of major designers included fur in their Autumn/Winter 2017 collections,” Fur Information Council of America spokesperson Keith Kaplan told BoF.
The announcement comes after over 20 animal rights activists protested Kors’ speech in June 2017, playing sounds of animals being killed for fur, and shutting down the event — a packed theatre at the Metropolitan Museum of Art — for 10 minutes.
Retailers including Selfridges and Net-a-Porter also don’t sell items with fur. Here at COOLS, our recently debuted Ethicools filters allow you to shop fur-free, cruelty-free, and otherwise ethically sourced labels.
“With the advances in faux fur and the introduction of other innovative materials, it’s becoming clear that there is simply no reason to continue using a product that causes so much pain and suffering,” Humane Society of the United States president and CEO Wayne Pacelle told WWD. “If a company chooses to retain the look and feel of fur, it can do so without contributing to cruelty.”