Calling all hypebeasts and hype-men: today, Moda Operandi introduces an exclusive collection with Just Don, a sports-adjacent clothing and shoe label designed by Don C aka Don Crawley. Hailing from Chicago, Don has risen to kingpin-status in the streetwear scene. He stocks collaborations with brands like Air Jordan and Levi’s on his own website, Just Don.
As fate would have it, Don previously worked with Kanye West as a tour manager, which helped him to get his foot into the doors of the fashion world. His unique style and charm didn’t hurt, either. Punctuated by brightly-colored sportswear, Don has managed to woo the likes of Rihanna, Jay-Z and DJ Khaled. Major key.
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Perhaps the biggest “key” to Don’s success is his globalized approach to fashion. “I appreciate that now every subculture is accepting every other subculture. I really want to cross-pollinate style, fashion and sport. These things connect people. I based this collection on these principles,” he said in a statement, adding “I think we’re both on the cusp of something really groundbreaking; It’s a changeover in the guard in fashion and I’m happy to play a small role in that.”
For his first collaboration with Moda, Don stuck to his streetwear roots. “The inspiration behind the collection is always sport,” he said, referring to the four different capsules within the collection meant to represent imaginary sports teams. “We started with four teams and categorized these as The Jungle, Team X, The Sound and Islanders.”
Preview the Just Don collaboration below and pre-order the full collection at Moda Operandi.