10 Fashion Brands That Dominated Instagram In 2018

In 2018, Instagram became what magazinesand soon, websitesused to be. Log on, and it’s easy to get lost in a rabbit hole of content. The downside is, of course, all that time wasted when you could have been doing something more productive offline. But, the upside of endlessly scrolling through IG is its element of discovery, allowing you to stumble upon brands, people, and places you otherwise never would have found.

 

Thanks to Instagram, under-the-radar brands like Stine Goya, Staud, and Rouje have grown their business in unprecedented ways. Here to document the hype of these “Insta-brands” is Lyst, who ranked the “most-wanted” fashion labels on the social media in 2018 by averaging searches, mentions, and tags. Although these brands all possess their own nuances, it’s clear they share a general vibebright colors and patterns, poufy sleeves, and “French girl”-style dresses—that makes them perfect Instagram fodder.

 

Here are the 10 brands that dominated our feeds this year:

 

1. Veja

 

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Since we started VEJA in 2005, we never had a corporate Code of Conduct. We did the contrary : on field, we have been developing ourselves fair trade supply chains in Brazil, working directly with organic cotton producers, and with rubber tappers in Amazonia. We spent years in Brazilian factories, learning how to make sneakers step by step. This was and still is the goal of VEJA, to change every step of the production chain from the raw materials to the stores. Since day one, we work with Ateliers Sans Frontières for logistics. This French reintegration association handles our warehouse. Thanks to this partnership, more than 200 people found back a proper job. We met and know almost the 1 800 stores who sell VEJA all over the world because we want them to understand our project.. It’s essential for us to know personally all our partners, to go on field, share their lives, share their problems, from the farmers to the high-end stores. We developed a way of behaving more than a corporate document that nobody reads. VEJA is growing, and labels like @bcorporation push us to create all those documents, to explain how we work, and to be even clearer about issues like child labour, forced labour, work safety, wage respect and decency, animal welfare, gender equality, or sexual harassment… So, we work on gathering all our practices into one document, even if we found it very boring. Our Code of Conduct puts VEJA’s different path into words – available on our “Transparency” project page. But not matter the beautiful corporate documents we can have, it is the way we behave on the long run that matters. Only reality matters. #veja #vejaproject 📸 : @sebastien_kopp

A post shared by VEJA – OFFICIAL ACCOUNT (@veja) on

 

Veja has been popular for some time, but with searches up 113% this year thanks to Meghan Markle, the eco-friendly sneaker brand has become a closet staple.

 


VEJA

Esplar Two-Tone Leather Sneakers

$120



VEJA

Holiday Bastille Leather Sneaker

$195 $146



VEJA

V-10 Bastille Leather Sneaker

$185


 

2. Reformation

 

 

Reformation began in 2009 and, thanks to its distinct visual identity and unique store experience, has become a haven for “cool girl” items especially party dresses.

 


REFORMATION

Freddie Faux Fur Bomber Jacket

$248



REFORMATION

Rowan Midi Dress

$248



REFORMATION

Jessie Sweater

$248


 

3. Attico

 

 

Started by two former fashion consultants, Gilda Ambrosio and Giorgia Tordini, Attico’s flashy clothing is made for people who aren’t afraid of shoulder pads or sequins.

 


ATTICO

Delicia Embroidered Velvet Mini Dress in Black

$2,265



ATTICO

Zebra Stripe Calf Hair And Crystal Boots - Womens - Black Brown

$2,122 $1,273



ATTICO

Fay Sequined Pants in Pink

$2,194


 

4. Réalisation Par

 

 

With a business fueled by “It” pieces, Réalisation Par has become the go-to brand for trendy pieces, regularly selling out of styles like the “Naomi” skirt and “Christy” dress.

 

5. Ganni

 

 

Husband-and-wife duo Ditte Reffstrup and Nicolaj Reffstrup started Ganni in Copenhagan in 2009. The brand has blown up since then with searches up 52% year over year, thanks to its influencer strategy. Basically, everyone wants to be a #GanniGirl.

 


GANNI

Sonora Sequined Crepe Midi Dress - Silver

$620



GANNI

Hand Knit Lapis Blue Striped Sweater Blue L

$490



GANNI

McKinney Coat Ivory 38

$540


 

6. Staud

 

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One day only – 25% off all handbags

A post shared by S T A U D (@staud.clothing) on

 

Sarah Staudinger’s brand Staud has a classic quality built into her pieces. “We wanted to create collections that were not overly trend driven that had a timeless quality and remain affordable,” she told Harper’s Bazaar. Staud bags, like the “Shirley,” are regularly sold out on the brand’s website.

 


GANNI

Hand Knit Lapis Blue Striped Sweater Blue L

$490



STAUD

purple Nic feather embellished patent leather tote bag

$380



STAUD

collarless patent coat - Pink

$380 $190


 

7. Nanushka

 

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@chrisellelim wears Nanushka Resort 2019🐚

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Nanushka has become a destination for stylish women looking for sustainable, high-quality separates (especially in a post-Phoebe Philo Celine world). Lyst cites the brand’s denim dresses and jumpsuits as its most popular pieces.

 


NANUSHKA

Gisele Belted Faux Leather Mini Dress - Black

$565



NANUSHKA

Iman button jacket - Neutrals

$559



NANUSHKA

Izabel Croc-effect Leather Shoulder Bag - Brown

$455


 

8. Faithfull The Brand

 

 

Looking for the perfect, bell-sleeved crop top? Look no further. Faithfull The Brand is a favorite among women like Vanessa Hudgens and Candice Swanepoel.

 


FAITHFULL

The Brand Scelsi High-Rise Trousers Beige S

$190



FAITHFULL

The Brand Chiara Midi Dress Carmel/White L

$170



FAITHFULL

The Brand Valencia Wrap Midi Skirt Green/Floral P

$150


 

9. Rouje

 

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Friday 🍷 Gabinette dress 💃🏻

A post shared by Rouje Paris (@rouje) on

 

From July to September, there were over 9,000 searches for Rouje’s “Gabin” dress. But don’t call the brand a one-trick pony. Started by French influencer Jeanne Damas, the label continues to turn out stylish silhouettes for women around the world.

 

10. Stine Goya

 

 

Playful graphic prints keep people coming back to Stine Goya for more. Searches for the eccentric label spiked during summer, and have steadily continued throughout the year.

 


STINE GOYA

Gala Ruffled Sequin-embellished Chiffon Midi Dress - Pastel yellow

$2,120



STINE GOYA

Candice Feather-embellished Knitted Sweater - Light blue

$390



STINE GOYA

Aileen Printed Silk-crepe Pants - Blue

$390 $273


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