Bumble seems to be positioning itself for a takeover of women’s lifestyle media if their new IRL pop-up hangout and upcoming media division are any indication.
WWD reported that the social networking app is continuing to expand, with a new Bumble Hive L.A. space set to open on Melrose Place and run from Thursday, Feb. 1, to March 25. The app started as a place to switch the Tinder script by requiring females to make the first move on the platform. (BTW, there is a very good profile on Whitney Wolfe Herd, chief executive officer of Bumble, in Texas Monthly.) Now, the hive is becoming a full-fledged social networking platform, with Bumble BFF, where you can make new (platonic) friends and the career-oriented Bumble Bizz.
And now, the brick-and-mortar shop will allow you to network IRL (scary), after the app tested similar spaces in New York and London last year. Some very chic names helped launch the space Wednesday evening, with a panel featuring Gwyneth Paltrow and Sara and Erin Foster, creative directors of Bumble BFF and Bumble Bizz — and also the creators of VH1’s Barely Famous.
If all goes as planned, it looks like we’ll all be buzzing soon.