In 1973, a 30-second ad spot for shaving cream and a questionable catchphrase of “Let Noxzema cream your face,” launched the phenomenon of Super Bowl ads. Starring football player Joe Namath and a pre-Charlie’s Angels Farrah Fawcett, Noxzema Shave Cream’s innuendo-filled commercial riveted folks in their living rooms all across America.
Since then, Super Bowl commercials have become part of American pop culture iconography, from the Anheuser-Busch Clydesdales first appearing in the 1986 Super Bowl ad spot to, two years earlier, the 1984 commercial for the Apple Macintosh. Inspired by George Orwell’s 1984, director Ridley Scott was commissioned by Steve Jobs to make a futuristic short film out of a commercial spot to reassure Americans that “1984 won’t be like 1984.”
What do we have to look forward to this year? Apparently, an Anheuser-Busch Clydesdale commercial that will make us cry, Alexa losing her voice in Amazon’s commercial, and Squarespace’s “Make it Happen” spot with Keanu Reeves. Fun fact: Last year, Squarespace’s commercial with John Malkovich won an Emmy for Best Commercial.
While I’m a firm believer that watching the commercials with your friends (or drunk strangers in a bar) during the actual Super Bowl is way more fun, it’s too hard to resist a ‘lil sneak peak below: