Cardi B once rapped in her song “She Bad,” saying, “I could buy designer, but this Fashion Nova fit,” referring to the fast fashion brand she dropped a clothing collab with in April. She’s not alone: tons of other celebrities like Kylie Jenner and Amber Rose love the brand’s sexy body-con dresses, too. And now, they can get the full look. Business of Fashion interviewed Nova CEO Richard Saghian, and apparently, the brand is introducing a Nova Beauty line.
“We are transforming FashionNova.com into a one-stop shop lifestyle destination,” Saghian told BOF about the brand’s recent expansion.
Fashion Nova currently has a beauty section on its website, but this is the first time they’re actually getting selling their own line of beauty products. Full details haven’t been released yet, but we are guessing that these products will be high impact, but thankfully with a drugstore price tag.