Life in 2018 is seeing your friends (both IRL and online) tweeting about a context-less phrase like “Lady Doritos,” and then having to figure out what the heck a Lady Dorito is. As it turns out, if you’re seeing a lot of people talking about Doritos, it’s because, in an interview with WNYC’s Freakonomics, PepsiCo CEO Indra Nooyi said the company is trying to solve what women least like about the chips by developing a version of…Lady Doritos.

Apparently, men and women consume their Doritos quite differently. While men tend to eagerly lick their fingers and “pour the little broken pieces into their mouth,” women would “love to do the same, but they don’t.” (Gender stereotypes, etc)

Stephen Dubner, host of Freakonomics, asked Nooyi if her company was developing a “male and female version of chips.” She responded:

“It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women,  low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”

Whatever Lady Doritos may look like, they sound like a good idea for everyone, IMO. I’m all for purse snacks, and pocket snacks, and snacks in my cabinet, and whatever other form snacks might come in.

 

 

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