Ah, online shopping. There’s a certain level of comfort that comes with being able to buy literally anything without ever leaving bed or cracking open a laptop. Naysayers and naggers may call this comfort laziness, which comes as no surprise: technology has admittedly made it too easy to search for answers to every little question that pops into our heads, which one study argues is making us stupid.
On the other hand, some studies suggest that being lazy is actually a sign of “high intelligence,” which is great news for us sedentary shoppers, because The Financial Times just released a report about the increasing spending habits of Matches Fashion’s online customers.
In 2017, Matches Fashion saw a 44% increase in gross sales to £293 million EUR (roughly $394 million USD) when compared to the previous year. And 80% of those sales took place outside of the UK—where the e-commerce brand is headquartered—due to a global expansion plan.
Most of the purchases being made were by U.S. shoppers, and the average online order capped off around $727. That is just enough to snag a bigger ticket item from the reduced section, or a few smaller pieces.
Ahead, our Fashion Market Editor Lindsay Peoples shares her picks of the 15 best Matches items to shop under $727.