Ah, online shopping. There’s a certain level of comfort that comes with being able to buy literally anything without ever leaving bed or cracking open a laptop. Naysayers and naggers may call this comfort laziness, which comes as no surprise: technology has admittedly made it too easy to search for answers to every little question that pops into our heads, which one study argues is making us stupid.

On the other hand, some studies suggest that being lazy is actually a sign of “high intelligence,” which is great news for us sedentary shoppers, because The Financial Times just released a report about the increasing spending habits of Matches Fashion’s online customers. 

In 2017, Matches Fashion saw a 44% increase in gross sales to £293 million EUR (roughly $394 million USD) when compared to the previous year. And 80% of those sales took place outside of the UK—where the e-commerce brand is headquartered—due to a global expansion plan. 

Most of the purchases being made were by U.S. shoppers, and the average online order capped off around $727. That is just enough to snag a bigger ticket item from the reduced section, or a few smaller pieces.

Ahead, our Fashion Market Editor Lindsay Peoples shares her picks of the 15 best Matches items to shop under $727.


SAINT LAURENT

Betty squared-frame sunglasses

$278



BELLA FREUD

Bianca high-rise wool trousers

$450



N°21

Gingham gathered cotton dress

$487



J.W. ANDERSON

Tie-cuff checked top

510$ $255



FAY ANDRADA

Susea sterling-silver curved earrings

$294



CASTAÑER

Carina canvas wedge espadrilles

$85



GALVAN

V-neck satin cami top

$250



VETEMENTS

X Umbro long-sleeved cotton-jersey top

$670



MAX MARA BEACHWEAR

Folgore shirtdress

$370



REBECCA TAYLOR

Ruffle-neck crinkle-twill top

$311



STELLA JEAN

Pleated striped crepe midi skirt

$638



MIU MIU

Stud-embellished suede platform sandals

790$ $395



MARQUES'ALMEIDA

Polka-dot jacquard asymmetric-hem skirt

435$ $261



SEE BY CHLOÉ

Colour-block open-knit sweater

$475



ATHENA PROCOPIOU

Embroidered cotton-blend wrap dress

$670


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