🎵 Purple rain, purple rain 🎵
Could it be an ode to the color of Prince’s soul? We think so. Pantone just announced its 2018 color of the year, a lovely and deep ultra-violet purple.
In their Instagram post announcing the color, Pantone 18-3838 to be exact, the company said they chose the “dramatically provocative and thoughtful purple shade” because it “communicates originality, ingenuity and visionary thinking that points us to the future.” After the insanity that was 2017, we need something pointing us to the future.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
This is also a major upgrade from their 2017 color, a rather uninspiring grassy green. Leatrice Eiseman, executive director of the Pantone Color Institute, further explained the reasoning behind the ultra-violet purple. “It’s also the most complex of all colors because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new,” she told the New York Times.
Pantone was originally a small business that made color cards for cosmetic companies, but when purchased by employee Lawrence Herbert, the company switched course and developed the first color matching system in 1963 that became what the company was known for. The Pantone Color Institute started their “Color of the Year” in 2000, with their first-ever color being a cerulean blue.