Paris Hilton is throwing it back with a Boohoo collaboration that is bound to be hot.
The UK-based fast fashion retailer is working with Hilton on a line of clothing that is set to release on June 20. Fans of the Boohoo x Paris Hilton collection can expect an array of truly #TBT-worthy tracksuits, swimwear, and dresses in metallic and animal prints. The full range will be priced modestly at about $15 to $70 per piece.
“What we were seeing coming through with all the trends this year was a throwback to the Nineties and the early 2000s,” Natalie McGrath, VP of marketing at Boohoo USA, told WWD. “We wanted to home in on that trend and own it from a collaboration standpoint.”
Boohoo couldn’t have picked a better person for the job. Paris Hilton is the queen of the 90’s and early aughts nostalgia that has been making its way back into fashion. She describes the collection as, “very Paris, inspired by my life and style, the early 2000s, Beverly Hills and Ibiza.”
One of Hilton’s career highlights include starring on The Simple Life, where she showed off her over-the-top style in some of America’s most remote locations. It was also TSM that launched Paris’ famous Juicy Couture tracksuits, oversize Dior sunglasses, and trucker-style Von Dutch hats into the style spotlight for all to emulate.
— Paris Hilton Online (@OnlineHilton) March 23, 2018
From what we can tell, this collaboration has been in the works for quite some time. In March, Boohoo debuted a similar collection with actress and style influencer Zendaya, and Paris was there to show face.
— boohoo.com (@boohoo) April 10, 2018
Then, in April, Boohoo tweeted an image of Paris Hilton and her TSM co-star Nicole Richie, asking for a reunion show. While it’s (sadly) unlikely that a reunion show will hitting the airwaves anytime soon—the Paris Hilton x collection serves as a nice consolation prize.