Paris Hilton has been steadily staging her comeback. She recently launched a colorful line of 00’s era clothing with Boohoo, and sat down with trans star Kim Petras for the Pride issue of Paper Magazine. Now, Hilton is dropping a line of skincare called Paris Hilton Pro D.N.A., for fans who want to look really hot.
The line contains only four products: eye cream, cleansing gel, serum, and a face cream. They’re all relatively affordable, tapping out at $115 for the serum. Hilton joins a number of other celebrities who have parlayed their star power into other branding opportunities.
While the “Simple Life” star and model turned DJ has won over our hearts on television, can she win over people’s beauty regimens as well?
Want more Paris? Shop the Paris Hilton x Boohoo collection.