Poster Girl x Pacha Wants You To Have A Cherry Fun Summer

With summer brings an overwhelming need to overhaul one’s life. We’re going to be fitter, funner, and generally, well, better than ever. However, usually such resolve manifests not in renewed vigor to make use of that long-held gym membership, but intense motivation to secure the best summer wardrobe ever. But, where should you begin?


Right here. Poster Girl, the brainchild of Central Saint Martins graduates Francesca Capper and Natasha Somerville, has quickly risen the ranks to become London’s number one brand to keep tabs on. With inspiration drawn from the Gianni Versace’s revolutionary tenure at his eponymous fashion house, combined with a deep-set knowledge of the digital age woman’s dressing desires, it’s no wonder the British brand is is in full flight.


Poster Girl x Pacha Wants You To Have A Cherry Fun Summer 12


Their latest output, released today, sees the game-changers team up with Ibiza nightclub, PACHA—borrowing the island hotspot’s iconic cherry logo. It was the pair’s intention to “buck the tradition” of collaborating with another womenswear designer, creating a collection that so perfectly epitomizes a European summer you can practically taste your makeout session with that Finnish DJ just by looking at it.


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Shot on location in Ibiza, the capsule features cherry-covered updates on Poster Girl’s already iconic styles, alongwith some Y2k-esque cotton separates to keep you cool during the warmer months. Check out the campaign, below, and head here to shop—you’re going to want to get your hands on these juicy pieces immediately.


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