Prada has never been a brand that people consider overly sexy. Elegant? Of course. Worldly? Absolutely. Sexy? Not so sure. There are certainly other brands who have made it their mission to exude sex as part of their ethos. Versace, Tom Ford, and Dolce & Gabbana all come to mind, but definitely not Prada.
Well, owner and designer of the brand, Miuccia, just unveiled her latest menswear show in Milan this weekend. And boy, oh boy, was it sexy. At least for her.
“I never pronounced sexy in my life. I never wanted Prada to be sexy,” Miuccia told the Washington Post‘s Colleen Barry.
As the world has embraced “ugly fashion” thanks to brands like Balenciaga, styles like clunky dad shoes and oversize blazer jackets have become the trend of the moment. But, Miuccia isn’t here for it.
“You know I am a bit of a contrarian,” she asserts on the topic of all the boxy silhouettes that have taken over recently. She’s not the only one, either—designer Ralph Rucci openly hates Balenciaga’s collections under Demna Gvasalia, calling the brand “trash”.
Gvasalia, also creative director of Vetements, is probably the biggest champion of “ugly fashion”. If that’s the case, then Miuccia Prada could be considered his biggest opponent.
Prada’s spring 2019 menswear collection was anything but ugly. It was decidedly beautiful. Sexy, even.
Male models wore thigh-grazing short shorts, blazers, and turtlenecks. Others sported tight polo shirts and bookish slacks. The entire show was “sexy,” but through the Prada lens.
Prada is well known for her conceptual shows, and pioneering the ugly fashion aesthetic. Ironically, Miuccia said to the Guardian, “People in fashion invent so many words. But in the end I am really fixated on giving [things] the right name, to not to be conceptual or pretentious. I like to use simple or banal words.”
And there was no shortage of irony in the collection, either.
“Because the logos are such a trend, I joke with them,” she said. Instead of using the traditional triangle logo, she blew them up into squares and stamped them on everything.
In other news, Prada’s jumping on the wellness bandwagon with $400 yoga mats. Check them out here.
Shop our favorite Prada pieces from the current collection, below.