While the stay-at-home order has left us unable to celebrate Pride Month in-person, there are still things we can do to support the cause, such as attending a virtual Pride celebration, educating ourselves on the history of Pride, going to a socially distanced Pride gathering with a group of close friends, or donating to queer causes.
Speaking of donating, several fashion and beauty brands have made it super-easy donate to both global and local organizations supporting the LGBTQ+ community, including the Trevor Project and GLAAD by creating limited-edition Pride-themed merch.
If you’re looking for a way to get actively involved, here are a few fashion and beauty brands that are giving back for Pride Month 2020.
ASOS is joining forces with GLAAD to create a one-of-a-kind Pride-themed collection for its fourth consecutive year. This year’s collection focuses on “UNITY.” (Which is very fitting, don’t you think?) All proceeds from the collection will benefit GLAAD.
For the second year in a row, Happy Socks and The Phluid Project are teaming up on a collaboration for Pride with 10% of net sales being donated to The Trevor Project. The collection includes six Pride-themed pieces in tie-dye, rainbow, and other graphic prints. What’s more? These Pride styles will be available year-round.
Foria Wellness, an innovative sexual wellness company (and one of my favorite CBD brands of all time), is celebrating Pride with a limited-edition Back-to-the-Garden T-shirt with the proceeds being split 50/50 between the Los Angeles LGBT Center and The Audre Lorde Project, the LGBTQIA+ of color community organizing center.
Levi’s went a step farther this year and released crotchless denim chaps “inspired by the resilience and beauty” of the LGBT+ community. The chaps are a part of Levi’s Pride Month campaign titled “Use your voice”—a collaboration with Self Evident Truths by iO Tillett Wright. All proceeds from the collection will benefit OutRight Action International.
Marc Jacobs Beauty is releasing five brand-new lip gloss stick shades for its “Enamored (with Pride) Collection.” The brand made the launch announcement via Instagram writing: “This year, we’re proud to be donating to two charitable organizations providing vital services and support to the LGBTQ+ community: @SageUSA & @LeRefugeOfficiel.”
Barefoot Wine isn’t exactly known for fashion, but this year the company is honoring Pride Month with a unique line of Pride-themed merchandise with a percentage of the proceeds going to Free Mom Hugs. The line includes an “Everybody Say Love” tank and a “Fabulously Big” fanny pack among other Pride-themed merch.
Barefoot Wines is also releasing a limited-edition Pride collection of Barefoot Brut Rosé Bubbly bottles and Barefoot Rosé Spritzer cans. (A portion of those sales will also benefit Free Mom Hugs.)
Throughout the month of June, Maison Miry will be donating 10% or sales from its Rainbow Collection, QUEERIART, a non-profit organization that supports a generation of LGBTQ+ artists who lost mentors to the AIDS Crisis of the ’80s.