Reformation Wants “No Body Left Behind”

From your mouth to Reformation’s ears: Plus-size denim has arrived. After a successful test run with an extended sizes capsule collection that launched (and subsequently sold out) in March, the brand is back with a line of denim in sizes 00-24.

 

“We listen carefully to all comments and feedback we get, especially through social media,” Reformation founder and CEO Yael Aflalo tells Glamour. “While we got a lot of praise for the first extended sizing collection, we also got a lot of requests to make it a more of a permanent collection and for more styles to be available in more inclusive sizes.”

 

Reformation Wants "No Body Left Behind" 1

“Candice” bootcut jean, $98 at Reformation

 

Because not everyone can agree on skinny jeans, the brand is bringing shoppers four different styles: straight-leg, cropped “cigarette,” high-waist skinny and bootcut. Each is offered in blue and black, and prices range from $98 to $128. The collection is available to shop now.

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