In breaking fashion news this morning, it was announced that Riccardo Tisci will be taking the helm at Burberry as their Chief Creative Officer. Replacing Christopher Bailey, who announced his departure from the brand last October, Tisci was an unexpected replacement. The fashion rumor mill had speculated that anyone from Phoebe Philo to Louis Vuitton’s Kim Jones might take over, but it was Tisci’s dark streetwear aesthetic that won out.
From 2005 to 2017, Tisci converted Givenchy’s classic luxury label style into a streetwear-high fashion tastemaker that now leads the industry. Tisci has also translated that taste for many celebrities; he made the album cover for Kanye West and Jay-Z’s Watch The Throne and designed their tour wardrobe. He is good friends with the Kardashians but has also maintained a fairly low profile this past year, with the exception of a Nike collaboration.
So the question is, how will Tisci’s boundary-pushing, slightly subversive streetwear mesh with Burberry’s British plaid? He’ll definitely shake up Burberry’s British sensibilities and bring a cabal of celebrities with him. As Harper’s Bazaar points out, he’s been a consistent champion of transgender models, isn’t afraid to play around with religious iconography, and also sends some very sexy dresses out on the red carpet.
Tisci will begin his position on March 12 at Burberry’s London headquarters.
“I am delighted that Riccardo is joining Burberry. He is one of the most talented designers of our time,” Marco Gobbetti, Burberry’s chief executive, said in a statement. “His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”