What Rihanna’s Historic LVMH Brand Could Bring To Fashion

It’s official: Rihanna is the first woman to create a fashion brand at LVMH (Louis Vuitton Moët Hennesy) and the first woman of color at the helm of one of a Maison. On Instagram, Rihanna announced the accomplishment writing, “Big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH. This is proof that nothing is impossible.” 


This is undoubtedly a huge moment in the fashion industry and one that had been rumored since January. Rihanna’s Fenty Beauty line (which was launched in partnership with LVMH) and Savage X Fenty lingerie have seen massive success in the few years they’ve been around.  The move is a strategic way for a company that hasn’t had a new brand since 1987 to look toward the future.


“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader. She naturally finds her full place within LVMH,” Chief Executive  Bernard Arnault said in a statement. 


Rihanna’s success in fashion and beauty has had a lot to do with her commitment to inclusivity. While Fenty Beauty launched with a massive 40 color shade range (eventually expanding to 50), SavageXFenty has consistently worked to offer a wider size range and disrupt the lingerie space. Now, with Rihanna getting a brand under a luxury label and all of the power that brings, she is in a position to turn fashion on its head if she implements these ideas into the ethos of what she does at LVMH.



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