Fenty Beauty is for all shades, attitudes and cultures

Rihanna has officially done it all. As if being an award-winning artist, fashion icon, designer, and humanitarian weren’t enough, she’s after your top shelf, adding beauty mogul to her empire. This weekend marked the launch of Fenty Beauty, and Badgalriri’s ushered in a new generation of beauty.

It’s no secret the beauty industry has room for growth in the diversity department. Rarely do you see women of color or curve as the faces of a brand, and we still hear stories of darker models having to mix their own makeup backstage. Rihanna is changing that. With a tagline of “beauty for all,” Rihanna’s cruelty-free line offers 40 “boundary-breaking” shades of foundation, tinted lip glazes, and kilawatt highlighters. With cheeky names like Trophy Wife, Hu$tla Baby and Chic Phreak, Fenty Beauty celebrates cool girls of all kinds. The campaign videos feature a range of models in all shades and sizes, like Halima Aden, Paloma Elsesser, Duckie Thot, Slick Woods and Stella Duval, chilling on a rooftop, oozing that DGAF self- confidence that is just oh so Rihanna.

The pop icon has forever been unapologetically herself, and now she’s created a world for all women to feel and love themselves equally. In her words, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” While some of the products – especially the darker tones – have already sold out, head over to Sephora now and get the Fenty face.

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