Bra sizes for the line range from 32A to 44DD, and underwear runs extra-small to a 3X, which are wider ranges than Victoria’s Secret or even Everlane’s new lingerie line. Considering the average American woman wears between a size 16 and 18, it more than makes sense that brands should be offering a wider variety of sizes — and yet, that’s still not really being seen in mainstream retailers.
On May 11, Rihanna will once again be coming for our wallets with the launch of Savage x Fenty. Yesterday, the singer posted a video of plus-size model Audrey Ritchie wearing the label’s pale pink bra and panty set. “I have really giant boobs,” Ritchie says in the video. “They were double-Ds by the time I was in the eighth grade. . . whichever gender you choose to have sex with, you should be proud and find yourself sexually.”
It was on April 20 that Rihanna announced Savage x Fenty after speculation that a lingerie collection was on the way. She posted a short, stylish video with the caption “we bout to light this up sis!!? … introducing @SAVAGEXFENTY lingerie coming soon.” Rihanna herself has also modeled some of the lingerie styles, celebrating National Lingerie Day by posting a photo of herself in the pink lace bodysuit. Some fans were worried that the line wouldn’t be inclusive, but yesterday’s post confirmed that Savage x Fenty wouldn’t leave out anyone.
savages come in all shapes and sizes!! ya ready? @savagexfenty MAY.11.2018 pic.twitter.com/WsomcmEMzm
— Rihanna (@rihanna) April 29, 2018
Tim Gunn wrote a 2016 Washington Post op-ed calling for a fashion revolution, saying that not enough brands design for over a size 12. “Have you shopped retail for size 14-plus clothing?” Gunn writes. “Based on my experience shopping with plus-size women, it’s a horribly insulting and demoralizing experience.” With a beautiful video of Ritchie wearing lingerie and talking about her experiences with her body and sexuality, it not only shifts the gaze from men looking for photoshopped models — it makes everyone feel sexy.