Direct Lane Piloted in London
February 1, 2017
"Last week, Waterloo played host to London’s first-ever pedestrian fast lane – aimed at helping busy commuters get from A to B without hassle. Dubbed the ‘Direct Lane’, the campaign was an effort by insurance provider Direct Line to help frustrated pedestrians."
"With research showing that three quarters (77%) of the nation regularly experience ‘pavement rage’ due to slow walkers, the lane was a stress-free way of helping workers move from Waterloo to the Southbank. Tackling the issue of bad pavement etiquette, it cleared the path by banning irritations like texting, taking selfies, and riding scooters."