How a Horse-Riding Accident Convinced Uma Thurman to Star in FitFlop's Campaign
January 23, 2017
Last summer, Uma Thurman broke multiple bones in an equestrian accident. "In June, I was thrown off of a horse that I lost control of, and I got really hurt," she tells us, recalling the injury. "When you have an accident like that, you get really shaken up. I began to understand that this body of mine, it's fragile, and I have to figure out how to take care of it."
So when Shubhankar Ray, brand director of FitFlop (you also know him through his work with Pharrell on G-Star Raw), approached her and presented her with the opportunity to be the star of FitFlop's new and improved look that embodies an empowering message of support through its line of chic, healthy (read: comfortable) footwear, she couldn't turn it down.
"Women have to be on their feet all day, running around and chasing after their kids—they don't have time to teeter around," Thurman says. "I've enjoyed doing luxury brands—it's fun being super glamorous, but there's another kind of glamour in wellness, and I think that's the glamour of these shoes."