Supreme Starts Frenzy at New York Subway Stations
February 21, 2017
"The MTA set off a massive Charlie & the Chocolate Factory-like experience when it tweeted early Monday morning that these cards were randomly stocked at various stations around the city."
"Over 1.76 billion people ride the subway in New York annually and 3.9 million follow Supreme on Instagram. While that's not perfect math it illustrates how insular Supreme is when it can take over a fan’s days while others are just trying to get from one station to the next and have absolutely no idea a golden ticket just popped out of the machine."