The Cool Kids Behind Opening Ceremony
March 14, 2017
"There are a few exceptions to the fashion-world mean-girl rule, among them Humberto Leon and Carol Lim—two mall rats from the Los Angeles suburbs, both the children of immigrants (Leon’s mother is from China, and his father was Peruvian-Chinese; Lim’s parents are from Korea). They met as undergraduates at the University of California, Berkeley. In 2002, in their mid-twenties, they founded a store called Opening Ceremony, on Howard Street, which was then a hard-to-find alley near New York’s Chinatown and which has since been absorbed into SoHo. They sold clothes designed by friends, their own hoodie sweatshirts with an oversized diamond pattern (Leon’s mother, Wendy, helped sew them), and apparel and tchotchkes that they lugged home from marathon shopping trips to Hong Kong."