The Psychology of the Sample Sale
March 16, 2017
"As soon as they threw open the doors at 8 a.m., the dynamic shifted dramatically — the game was on. Women started shoving past each other, throwing their elbows, running for the remaining garments on the shelves. I was quickly pushed to the side — I couldn’t compete. My mom, however, moved like a fish in water, valiantly grabbing the dress she knew I wanted instead of the shoes she wanted. That’s real maternal sacrifice. By 8:20 a.m., the racks were empty."