The Truth Behind the 'No-Makeup' Movement
February 8, 2018
A strange thing happened this year. Celebrities (that have not yet acquired cosmetic brand contracts FYI) have been using social media to promote the joys of going bare-faced. Alicia Keys, Gwyneth Paltrow even the patron saint of natural beauty herself Kim Kardashian have taken to social media to reveal their naked faces. Alicia Keys is widely considered the pioneer of the "movement" vowing to dispose of her makeup routine altogether. While the sentiment is widely admirable, its interesting to take a further read into what spurred, what supports and what supplies this movement. We are all beautiful, so on and so on; but at the end of the day why are re-positioning beauty practices into something negative? Additionally, why are we ignoring the equally invested practices of public figures going makeup free?
The movement as its been phrased is not so much an act of rebellion as an aesthetic decision. One decision having no more or less value than the other. In an unfortunate turn, the celebrity attention on the issue of bare-faced beauty has resulted in some level of "makeup shaming". With claims that makeup is an unnecessary expense, a sign of lower confidence and even anti-feminist.
In the effort to create an even playing field of criticism - it is important to note the vast degree of effort that often goes into the enviable snaps that garner such traction.
The widely practiced recent trend among women in metropolitan areas has been the art of facial acupuncture, which in NYC can run up to slightly above $400 for a single session. LED light therapy, resurfacing, cell rejuvenation and other blue chip treatments make the idea of tossing out your favorite medium coverage foundation far more appealing and even sexy. The renowned beauty expert, Dotti who has worked with Alicia Keys for years has spoken candidly about their relationship with planning and executing a tailored plan for Keys.
Having a respected authority work with you to customize a system of treatments and personalized regimen is no doubt a luxury. A luxury much greater in scale than blush. In the case Gwyneth Paltrow, Goop has unabashedly given us immense insight as to the varied measures taken for "good living". The practice of enhancing your naturally given features quite clearly does not begin or end with makeup.
Does this mean the no-makeup concept is complete bullshit? Of course not. It is healthy to focus on skincare and even healthier to appreciate unaltered beauty. Overall, the message is a solid one; we simply need to be mindful of our methods of measurement. Going bare is no more admirable than a stellar talent for contouring. Do your thing.
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