User Experience: Visit the Acne Store in Manhattan
February 10, 2017
"There are certain things we have come to expect from a high-end boutique. Sleek, minimal displays. Open vistas, even in small spaces, to give an air of spaciousness. Symmetry and consistency. Acne’s boutique in New York City’s SoHo offers none of the above, and this is exactly what keeps me coming back to it."
"The Greene Street location was Acne’s first American flagship, opened in 2012 and designed by creative director Jonny Johansson and Bozarthfornell Architects. Its decor was inspired by Sweden’s varied natural landscapes—a mossy green carpet covering much of the floor alludes to Stockholm’s islands, and a panel of cold blue glass set behind the cash desk pulls in the colors of the Swedish archipelago. The motivation behind the decor—a nod to the label’s heritage, an attempt to inject a bit of the bucolic into the city—is immaterial, because what is really interesting about the space is its floor plan. Rather than the typical large, open, evenly-lit space, Acne’s boutique is a shadowy, maze-like series of uneven chambers and tight corridors."