When Sizes Aren’t Standard, What Do They Mean?
January 25, 2017
You might be surprised to learn your standard sewing pattern size. In stores, I’m anywhere from a size 4 to an 8. When I took up sewing as a hobby, I learned that I’m actually a size 12.
Why the discrepancy? Vanity sizing. Sewing patterns don’t have to flatter you into a purchase. Zara does. The Spanish retailer’s hip measurement was two inches larger than the usual US sizing for an 8 in 2014. That stated size can make the difference between a smiling customer who purchases a “small” pair of pants or a disappointed woman who hurls her “large” pants across the dressing room and leaves the mall. Except for the tag, they’re the same pair of pants. In contrast, some sewing pattern companies have stuck with standardized sizing for decades.