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ALTERNAR

Alterna Caviar Anti-Aging Anti-Frizz Shampoo, Size

$34

Alterna Caviar Anti-Aging Anti-Frizz Shampoo, Size

What it is: A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair. Who it's for: Ideal for those with medium-to-thick hair typesWhat it does: It tames frizz and protects against humidity while improving shine and softness along with texture and manageability. How to use: Apply to wet hair, lather, then rinse. Style Name: Alterna Caviar Anti-Aging Anti-Frizz Shampoo. Style Number: 5698306. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Style Waves Texture Sea Salt Spray, Size

$30

Alterna Caviar Style Waves Texture Sea Salt Spray, Size

What it is: A lightweight hair mist infused with mineral-rich Dead Sea salt for tousled beachy waves all-year round. What it does: It's formulated with a high concentration of 21 essential minerals that provide beachy texture and natural body. Pearl protein, panthenol and keratin reinforce the core strength of the hair, while caviar extract and seasilk provide natural UV protection. How to use: Spray onto damp or dry hair from roots to ends. Allow to air-dry or blow-dry with a diffuser. Style Name: Alterna Caviar Style Waves Texture Sea Salt Spray. Style Number: 5428795. Available in stores.

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ALTERNAR

Alterna 'The Science Of Ten(TM)' Perfect Blend Conditioner, Size 8.5 oz

$60

Alterna 'The Science Of Ten(TM)' Perfect Blend Conditioner, Size 8.5 oz

The Science of TEN Perfect Blend Conditioner by ALTERNA transforms your hair from ordinary to extraordinary with the perfect fusion of 10 key elements, including Moroccan Quillaia, to strengthen your hair while leaving each strand silky and shiny. How to use: Massage throughout wet hair and rinse thoroughly. Style Name: Alterna 'The Science Of Ten' Perfect Blend Conditioner. Style Number: 447489. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner, Size 8.5 oz

$34

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner, Size 8.5 oz

What it is: A luxurious, paraben-free conditioner that restores moisture while protecting hair from fading color, daily stresses and future damage. 100% of women showed visible improvement in shine, texture, softness and manageability after just one use. Who it's for: All hair types. What it does: The conditioner features Age-Control Complex to combat chronological, chemical and environmental aging. Caviar Extract infuses hair with moisture, elasticity and shine, Vitamin C prevents damage and cytokines encourage microcirculation to aid in improved cellular turnover. Enzymetherapy helps transform ingredients into a microstructure that hair can more easily absorb allowing deeper, more targeted penetration of active ingredients. Color Hold infuses hair with plant-derived melanin for extreme color protection and prevents color washout. It protects hair from UVA, UVB and visible light including artificial light sources. And lastly, Seasilk, a blend of marine botanicals including different algae and seaweeds, provides exceptional moisture, protection and helps repair damaged hair. How to use: After cleansing hair, remove excess water and gently massage conditioner into hair and scalp. Rinse thoroughly. Style Name: Alterna Caviar Anti-Aging Replenishing Moisture Conditioner. Style Number: 656639. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Resort Sea Toussled Texture Spray, Size One Size

$28

Alterna Caviar Resort Sea Toussled Texture Spray, Size One Size

What it is: A luxurious, lightweight texturizing spray formulated with caviar extract sourced from the South of France. What it does: It's rich in fatty acids, vitamins and minerals that help create or enhance an effortless yet sultry, wavy texture in the hair. This summer essential neutralizes the damaging effects of the sun, helping to add volume and weightless moisture to hair to create a just-back-from-the-beach look. How to use: Spray onto damp or dry hair from roots to ends and shape with your fingers for a loose, tousled wave look. Use as often as needed. Style Name: Alterna Caviar Resort Sea Toussled Texture Spray. Style Number: 5556752. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Clinical Densifying Shampoo, Size One Size

$34

Alterna Caviar Anti-Aging Clinical Densifying Shampoo, Size One Size

What it is: A gentle cleanser that gives the appearance of fuller hair. Who it's for: Ideal for those with thinning hair. What it does: It helps provide texture to those with fine, fragile and thinning hair, gently cleansing as it protects. It also helps eliminate impurities and buildup. How to use: Apply to wet hair, lather, and rinse. Style Name: Alterna Caviar Anti-Aging Clinical Densifying Shampoo. Style Number: 5698286. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Multiplying Volume Shampoo, Size

$34

Alterna Caviar Anti-Aging Multiplying Volume Shampoo, Size

What it is: A gentle cleansing shampoo for multiplied volume from root to tip. Who it's for: Ideal for those with fine hair types. What it does: This shampoo boosts hair fullness and volume and helps it retain moisture, too. How to use: Apply to wet hair, lather, then rinse. Style Name: Alterna Caviar Anti-Aging Multiplying Volume Shampoo. Style Number: 5698291. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum, Size One Size

$40

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum, Size One Size

What it is: A reparative overnight treatment that fights the signs of aging hair while you sleep. Who it's for: Ideal for those with damaged hair. What it does: It helps reduce breakage by up to 99% versus untreated hair and helps reconstruct damaged hair while you sleep. It absorbs instantly and won't leave residue on pillows or sheets. Style Name: Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum. Style Number: 5698294. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil, Size

$38

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil, Size

What it is: A lightweight yet nourishing treatment oil. Who it's for: Ideal for those with medium-to-thick hair types. What it does: It helps to control frizz for up to 72 hours while adding elasticity to brittle hair and increasing shine. Style Name: Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil. Style Number: 5698293. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist, Size

$34

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist, Size

What it is: A lightweight mist that instantly adds shine while taming frizz and flyaways. Who it's for: All hair types. What it does: A replenishing blend of oils enable lasting moisture retention without weight. Hair is left soft, smooth and protected from heat. How to use: Spray throughout damp or dry hair. Style Name: Alterna Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist. Style Number: 5698298. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner, Size

$52

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner, Size

What it is: A reparative conditioner that helps to reduce breakage by up to 99%.Who it's for: Ideal for those with damaged hair. What it does: Formulated with Caviar Bond Enforcing Technology, this conditioner helps rebuild and strengthen damaged hair while conditioning and protecting against future damage. How to use: Apply to wet, shampooed hair. Rinse. Style Name: Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner. Style Number: 5698287. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Resort Sun Reflection Shine Spray, Size

$28

Alterna Caviar Resort Sun Reflection Shine Spray, Size

What it is: A lightweight shine spray. What it does: It's formulated with caviar extract sourced from the South of France that instantly polishes and adds brilliance and vibrancy to hair, taming frizz and flyaways and shielding hair from harsh summer elements. How to use: Spray evenly over dry hair after styling. Style Name: Alterna Caviar Resort Sun Reflection Shine Spray. Style Number: 5556751. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner, Size One Size

$34

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner, Size One Size

What it is: A frizz-controlling conditioner that nourishes, conditions and helps block humidity. Who it's for: Ideal for those with medium-to-thick hair types. What it does: It helps to improve shine and softness while improving texture and manageability, too. How to use: Apply to cleansed, wet hair. Rinse. Style Name: Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner. Style Number: 5698301. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, Size 16.5 oz

$52

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, Size 16.5 oz

What it is: A luxurious sulfate-free cleanser that restores moisture while protecting hair from fading color, daily stresses and future damage. One-hundred percent of women showed visible improvement in shine, texture, softness and manageability after just one use. Who's it for: All hair types. What it does: The shampoo features Age-Control Complex to combat chronological, chemical and environmental aging. Caviar Extract infuses hair with moisture, elasticity and shine, Vitamin C prevents damage and cytokines encourage microcirculation to aid in improved cellular turnover. Enzymetherapy helps transform ingredients into a microstructure that hair can more easily absorb allowing deeper, more targeted penetration of active ingredients. Color Hold infuses hair with plant-derived melanin for extreme color protection and prevents color washout. It protects hair from UVA, UVB and visible light including artificial light sources. And lastly, Seasilk, a blend of marine botanicals including different algae and seaweeds, provides exceptional moisture, protection and helps repair damaged hair. How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Repeat if necessary. Style Name: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo. Style Number: 656637. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Infinite Color Hold Conditioner, Size One Size

$34

Alterna Caviar Anti-Aging Infinite Color Hold Conditioner, Size One Size

What it is: A hydrating conditioner that minimizes color fade for lasting vibrancy. Who it's for: Ideal for those with color-treated hair. What it does: This conditioner preserves the vibrance and color of your hair while nurturing it for added shine. It also replenishes lost moisture. How to use: Apply to clean, wet hair. Rinse. Style Name: Alterna Caviar Anti-Aging Infinite Color Hold Conditioner. Style Number: 5698279. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee, Size

$30

Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee, Size

What it is: A treatment that delivers a surge of hydration to hair. Who it's for: Ideal for those with dry hair. What it does: It conditions, smoothes frizz and provides light definition with high shine. It also provides instant smooth perfection. The lightweight, alcohol-free formula is infused with conditioning oils. Style Name: Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee. Style Number: 5698282. Available in stores.

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ALTERNAR

Alterna Bamboo Shine Luminous Shine Conditioner, Size 8.5 oz

$22

Alterna Bamboo Shine Luminous Shine Conditioner, Size 8.5 oz

What it is: Combines strengthening pure organic bamboo extract and shine-amplifying organic Indian gooseberry in a gentle conditioner that infuses every strand with nourishing moisture and shine-enhancing vital nutrients for healthier looking, dramatically shinier hair. Infused with Color Hold technology for maximum color retention. Because great hair should be sustainable. Who's it for: All hair types. What it does: Antioxidants prevent free radical damage that can weaken hair causing loss of shine. Highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: After rinsing shampoo, massage throughout wet hair. Rinse thoroughly. For optimal results start with Luminous Shine Shampoo. Style Name: Alterna Bamboo Shine Luminous Shine Conditioner. Style Number: 656694. Available in stores.

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ALTERNAR

Alterna Bamboo Shine Luminous Shine Shampoo, Size 8.5 oz

$22

Alterna Bamboo Shine Luminous Shine Shampoo, Size 8.5 oz

What it is: Combines strengthening pure organic bamboo extract and shine-amplifying organic Indian gooseberry in a gentle formula that cleanses and moisturizes hair to restore strength and healthy radiance. With Color Hold technology for color retention. Because great hair should be sustainable. Who's it for: All hair types. What it does: The shampoo infuses hair with moisture and vital nutrients laying the foundation for healthy, glossy hair. Antioxidants prevent free radical damage that can weaken hair causing loss of shine. The formula improves the overall look and feel of hair, and is made of highly sustainable ingredients that are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Follow with Luminous Shine Conditioner for optimal results. Style Name: Alterna Bamboo Shine Luminous Shine Shampoo. Style Number: 656692. Available in stores.

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ALTERNAR

Alterna Bamboo Volume Abundant Volume Shampoo, Size 8.5 oz

$22

Alterna Bamboo Volume Abundant Volume Shampoo, Size 8.5 oz

What it is: Combines strengthening pure organic bamboo extract and stimulating, phyto-nutrient-rich organic maca root in a gentle formula that cleanses and energizes hair with weightless moisture for a fresh, full-bodied look. With Color Hold technology for color retention. Because great hair should be sustainable. Who's it for: All hair types. What it does: Infuses hair with weightless moisture and vital nutrients for healthy volume. Makes hair look fuller and feel stronger with protein-binding amino acids that penetrate the hair shaft to naturally rebuild and thicken. Provides fullness, thickness and lift to even the finest hair types. Highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Follow with Abundant Volume Conditioner for optimal results. Style Name: Alterna Bamboo Volume Abundant Volume Shampoo. Style Number: 656701. Available in stores.

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ALTERNAR

Alterna Bamboo Smooth Pure Treatment Oil, Size

$25

Alterna Bamboo Smooth Pure Treatment Oil, Size

What it is: An instantly absorbing treatment oil made with strengthening organic bamboo and smoothing organic kendi oil can be used as a treatment or style primer to banish frizz. Imparts intense shine while providing vital nutrients. With Color Hold for maximum color retention. Who's it for: All hair types. Best for use on medium-to-thick hair types. What it does: As a Treatment:- Deeply nourishes and restores hair to a healthy state- Seals split ends and frays damage from environmental factors and chemical processing. As a Style-Primer:- Color-protecting pre-styler with built-in humidity resistance- Banishes frizz for sleek, glossy hair with staying power- Both highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendlyHow to use: To use as a styling aid, apply a small amount throughout damp hair and style as usual. To use as an oil treatment one to two times per week, apply liberally to dry hair and leave for 10 minutes. Wash hair as usual. Style Name: Alterna Bamboo Smooth Pure Treatment Oil. Style Number: 626743. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse, Size

$30

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse, Size

What it is: A lightweight medium-hold mousse. Who it's for: Ideal for those with fine hair. What it does: It helps to thicken and strengthen hair while boosting fullness and volume and styling without a sticky finish. Style Name: Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse. Style Number: 5698292. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Bamboo Smooth Dry Oil Mist, Size

$25

Alterna Bamboo Smooth Dry Oil Mist, Size

What it is: A weightless, nutrient-rich mist that combines strengthening, pure organic bamboo with smoothing, organic kendi oil to eliminate frizz, protect hair from heat-styling tools, enhance shine and protect color while boosting your hair's health. Because great hair should be sustainable. Who's it for: Best for use on fine-to-medium hair types. What it does: The formula infuses hair with nutrients and antioxidants and enhances shine, as well as strengthens hair and protects color with Color Hold Technology. It prevents frizz and extends the life of your smooth blowout with built-in humidity resistance. Both highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Spray liberally throughout damp hair and style as usual. May be used on dry hair to enhance shine. Style Name: Alterna Bamboo Smooth Dry Oil Mist. Style Number: 626740. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Bamboo Shine Silk-Sleek Brilliance Cream, Size

$24

Alterna Bamboo Shine Silk-Sleek Brilliance Cream, Size

What it is: Combines strengthening pure organic bamboo extract with shine-amplifying organic Indian gooseberry for a nourishing formula that glosses hair with healthy looking shine and brilliant radiance. Infused with Color Hold technology for color retention. Because great hair should be sustainable. Who's it for: All hair types. What it does: This nourishing formula provides lightweight control and tames frizz. Antioxidants prevent free radical damage that can weaken hair causing loss of shine. It enhances manageability for straight and curly styles. Highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Apply a dime size (more for longer lengths) amount evenly through towel-dried hair and style as desired. Can also be used on dry hair to enhance shine. Style Name: Alterna Bamboo Shine Silk-Sleek Brilliance Cream. Style Number: 656697. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Bamboo Smooth Anti-Humidity Hair Spray, Size

$18

Alterna Bamboo Smooth Anti-Humidity Hair Spray, Size

What it is: A weightless, ultra-dry hair spray with flexible hold that combines strengthening, pure organic bamboo with smoothing, organic kendi oil to act as a barrier to humid conditions, locking out frizz while locking in style. Because great hair should be sustainable. Who's it for: All hair types. What it does: Ultra-dry, humidity-resistant spray gives a flexible hold that's never sticky or stiff. It also extends the life of your smooth blowout and protects color with Color Hold technology. Both highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Spray liberally throughout damp hair and style as usual. May be used on dry hair to enhance shine. Style Name: Alterna Bamboo Smooth Anti-Humidity Hair Spray. Style Number: 656674. Available in stores.

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ALTERNAR

Alterna Bamboo Smooth Anti-Breakage Thermal Protectant Spray, Size 4.2 oz

$25

Alterna Bamboo Smooth Anti-Breakage Thermal Protectant Spray, Size 4.2 oz

What it is: Kendi Intense Protect Complex is clinically proven to reduce breakage by 87% while instantly repairing, strengthening and smoothing strands. With an exceptionally high level of thermal protection of up to 428 degrees, it provides maximum anti-breakage protection from chemical treatments and tools so hair is not only repaired and replenished but also thoroughly protected inside and out. Who's it for: All hair types. What it does: Softens hair and locks in moisture to eliminate dryness and brittleness while fortifying hair to naturally increase its strength and elasticity. It reinforces hair's inner structural integrity with intensive moisture and vital nutrients. Forms a protective barrier around the hair's outer layer to help prevent breakage, splitting and snapping. Gently smoothes cuticles to reduce damage caused by friction. Helps detangle hair, preventing breakage and making combing easier. Both highly sustainable ingredients are certified organic, grown responsibly and traded ethically. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Apply to towel-dried hair. Follow with any bamboo styling aid and style as desired. Style Name: Alterna Bamboo Smooth Anti-Breakage Thermal Protectant Spray. Style Number: 656673. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum, Size One Size

$38

Alterna Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum, Size One Size

What it is: A triple-action, triple-use concentrate that instantly repairs, protects and seals damaged hair strands and split ends in one step. What it does: It helps to reduce breakage by more than 99%.How to use: Use on wet or dry hair or mix into your conditioner. Style Name: Alterna Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum. Style Number: 5698309. Available in stores.

BUY FROM Nordstrom

ALTERNAR

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse, Size

$45

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse, Size

What it is: A concentrated pre-styling treatment that reconstructs and protects severely damaged hair. Who it's for: Ideal for those with damaged hair. What it does: This restorative leave-in treatment helps reduce breakage by more than 98% and helps prep and protect before styling. Style Name: Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse. Style Number: 5698302. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment, Size

$38

Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment, Size

What it is: A daily treatment that helps stimulate and encourage denser-looking hair. Who it's for: Ideal for those with thinning hair. What it does: It helps provide texture to fine, thinning, fragile hair while boosting hair fullness and volume. It helps protect thin hair, too. Style Name: Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment. Style Number: 5698289. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist, Size

$30

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist, Size

What it is: An instant and long-lasting root-to-tip touchable volume styling mist. Who it's for: Ideal for those with fine hair types. What it does: It provides flexible hold and shine while thickening and strengthening hair. It boosts hair fullness and volume, too. Style Name: Alterna Caviar Anti-Aging Multiplying Volume Styling Mist. Style Number: 5698307. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Working Hair Spray, Size

$30

Alterna Caviar Anti-Aging Working Hair Spray, Size

What it is: An ultra-dry hair spray with progressive control provides humidity resistance with a flexible yet brushable light-to-medium hold. Who's it for: All hair types. What it does: The spray features Age-Control Complex to address natural, chemical and environmental aging. It's infused with the 3 Cs-caviar extract, vitamin C and cytokines to help smooth the hair shaft and increase shine. Color Hold locks in hair color brightness and Enzymetherapy helps transform ingredients into a microstructure that hair can more easily absorb allowing for deeper, targeted penetration of active ingredients. How to use: Style as desired and spray. For gentle hold apply lightly, for firmer hold re-apply as needed. Style Name: Alterna Caviar Anti-Aging Working Hair Spray. Style Number: 656653. Available in stores.

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ALTERNAR

Alterna The Science Of Ten(TM) Perfect Blend Masque, Size 5.1 oz

$55

Alterna The Science Of Ten(TM) Perfect Blend Masque, Size 5.1 oz

What it is: The Science of TEN Perfect Blend Masque by ALTERNA transforms your hair from ordinary to extraordinary with the perfect fusion of ten key elements, including Arabian frankincense, to help smooth and strengthen your hair cuticles while leaving your strands shiny and silky. Who's it for: All hair types. How to use: After cleansing, remove excess water and massage the masque into the lengths of your hair. Leave on for 3-5 minutes then rinse thoroughly. Style Name: Alterna The Science Of Ten Perfect Blend Masque. Style Number: 447453. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse, Size One Size

$38

Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse, Size One Size

What it is: A lightweight, densifying mousse that thickens hair and prevents breakage. Who it's for: Ideal for thinning hair types. What it does: This mousse helps to boost hair fullness and volume while strengthening the hair, too. Style Name: Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse. Style Number: 5698297. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo, Size

$52

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo, Size

What it is: A restoring shampoo formulated with caviar bond-enforcing technology. Who it's for: Ideal for those with damaged hair types. What it does: This shampoo helps reduce breakage by up to 99% while gently cleansing and strengthening damaged hair. It rebuilds and protects hair, too. How to use: Apply to wet hair, lather, then rinse. Style Name: Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo. Style Number: 5698283. Available in stores.

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ALTERNAR

Alterna Bamboo Smooth Anti-Frizz Shampoo, Size 8.5 oz

$20

Alterna Bamboo Smooth Anti-Frizz Shampoo, Size 8.5 oz

What it is: Strengthening pure organic bamboo extract and smoothing organic kendi oil combine to achieve the ideal level of moisture needed to lay the foundation for healthier hair. Freshly cleansed, hair is left stronger and silky smooth with a frizz-free texture. With Color Hold technology for maximum color retention. Because great hair should be sustainable. Who's it for: All hair types. What it does: The shampoo gently cleanses and strengthens while it protects color and improves overall look and feel. It also smoothes while providing humidity resistance. The formula contains highly sustainable ingredients that are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Repeat if necessary. Style Name: Alterna Bamboo Smooth Anti-Frizz Shampoo. Style Number: 656659. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Resturcuring Bond Repair Leave-In Protein Cream, Size

$37

Alterna Caviar Anti-Aging Resturcuring Bond Repair Leave-In Protein Cream, Size

What it does: A deeply restorative, protein-packed leave-in treatment. Who it's for: Ideal for those with coarse, porous or damaged hair types. What it does: It helps to reduce breakage by up to 99% while smoothing and rebuilding hair and protecting and sealing against future damage. Style Name: Alterna Caviar Anti-Aging Resturcuring Bond Repair Leave-In Protein Cream. Style Number: 5698285. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter, Size One Size

$34

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter, Size One Size

What it is: A melting cream-to-oil formula that tames frizz while protecting hair from heat styling and humidity. Who it's for: Ideal for those with medium-to-thick hair types. What it does: It helps improve shine, softness, texture and manageability while reducing blow-dry time by 40%. Style Name: Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter. Style Number: 5698299. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum, Size One Size

$34

Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum, Size One Size

What it is: A powerful dual serum that provides color rejuvenation and shine. Who it's for: Ideal for those with color-treated hair. What it does: This serum turns any ALTERNA conditioner into a color-rejuvenating treatment. Style Name: Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum. Style Number: 5698288. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Infinite Color Hold Topcoat Spray, Size One Size

$32

Alterna Caviar Anti-Aging Infinite Color Hold Topcoat Spray, Size One Size

What it is: A lightweight finishing spray to lock in long-lasting vibrant color and provide shine. Who it's for: Ideal for those with color-treated hair types. What it does: This spray helps to preserve hair color and vibrancy while instantly amplifying multifaceted shine. It protects hair from humidity, too. Style Name: Alterna Caviar Anti-Aging Infinite Color Hold Topcoat Spray. Style Number: 5698290. Available in stores.

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ALTERNAR

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo, Size

$34

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo, Size

What it is: A moisturizing, cleansing shampoo that minimizes color fade for lasting color vibrancy. Who it's for: Ideal for those with color-treated hair. What it does: It preserves your hair's color, vibrance and shine while gently cleansing and replenishing lost moisture. How to use: Apply to wet hair, lather, then rinse. Style Name: Alterna Caviar Anti-Aging Infinite Color Hold Shampoo. Style Number: 5698280. Available in stores.

BUY FROM Nordstrom