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Virtue for Beauty, Summer 2020

brand: virtue
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Refresh Purifying Shampoo, 120ml

VIRTUE

Refresh Purifying Shampoo, 120ml

$28

Virtue's 'Purifying Shampoo' transforms dull, damaged hair into healthy, shiny tresses. It's blended with detoxifying Black Charcoal to remove excess oil, product residue and pollution, while the brand's Alpha Keratin 60ku® and Coconut Fatty Acids work to repair and hydrate each strand. Hops Extract leaves the scalp feeling refreshed, too. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Refresh Purifying Leave-In Conditioner' - 120ml/ 4.0fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40, Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool. buy from Net-A-Porter
Full Discovery Kit

VIRTUE

Full Discovery Kit

$36

Virtue's 'Full Discovery Set' comes with three travel-sized products that work together to boost the volume and thickness of your strands. It's perfect for testing out new formulas without the commitment or continuing your usual routine on vacation. - 'Full Shampoo' eliminates excess dirt and oils, while boosting strength and shine - 'Full Conditioner' moisturizes and thickens thin, dull hair - 'Restorative Treatment Mask' is a lightweight formula that hydrates and repairs - See packaging for full instructions - Full Shampoo: 60ml/ 2.0fl. oz.; Full Conditioner: 60ml/ 2.0fl. oz.; Restorative Treatment Mask: 15ml/ 0.5fl. oz. buy from Net-A-Porter
Smooth Discovery Kit

VIRTUE

Smooth Discovery Kit

$36

Each product in Virtue's 'Smooth Discovery Kit' helps to tame hard-to-manage hair, while ensuring it's healthy and strong. The travel-sized bottles are perfect for traveling or testing out the formulas before fully committing. - 'Smooth Shampoo' works into a rich lather, leaving hair shiny and soft - 'Smooth Conditioner' reduces frizz by moisturizing and rejuvenating each strand - 'Restorative Treatment Mask' nourishes and repairs dry, damaged locks - See packaging for full instructions - Smooth Shampoo: 60ml/ 2.0fl. oz.; Smooth Conditioner: 60ml/ 2.0fl. oz.; Restorative Treatment Mask: 15ml/ 0.5fl. oz. buy from Net-A-Porter
Recovery Discovery Kit

VIRTUE

Recovery Discovery Kit

$36

Virtue's travel-sized 'Recovery Discovery Kit' is complete with shampoo, conditioner and a mask that work together to bring dull hair back to life. They're formulated with pure Keratin protein that rejuvenates the outer cuticle to create soft, smooth locks - 'Recovery Shampoo' repairs damage from heat styling, chemical treatments and environmental aggressors - 'Recovery Conditioner' moisturizes and heals dry, brittle ends - 'Restorative Treatment Mask' is a lightweight formula that boosts hydration in just three minutes - See packaging for full instructions - Recovery Shampoo: 60ml/ 2.0fl. oz.; Recovery Conditioner: 60ml/ 2.0fl. oz.; Restorative Treatment Mask: 15ml/ 0.5fl. oz. buy from Net-A-Porter
Full Shampoo, 60ml

VIRTUE

Full Shampoo, 60ml

$15

Ideal for those with fine hair, Virtue's shampoo cleans, thickens and volumizes from root to tip. Alpha Keratin 60ku™ and Biotin boost strength and hydration, while Pink Pomelo and Hydrolyzed Quinoa enhance color and luster. The result? Enviably full yet weightless locks. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Full Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide buy from Net-A-Porter
Smooth Shampoo, 60ml

VIRTUE

Smooth Shampoo, 60ml

$15

Virtue's travel-size shampoo is enriched with the brand's powerful Alpha Keratin 60ku™ protein that locks in hydration to tame frizzy, hard-to-manage hair. It includes Pink Pomelo and Gotu Kola to promote long-term shine, color and strength. Use it with the 'Smooth Conditioner' for the best results. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Smooth Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Smooth Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool buy from Net-A-Porter
Smooth Shampoo, 240ml

VIRTUE

Smooth Shampoo, 240ml

$38

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku™, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool buy from Net-A-Porter
The Perfect Ending Split End Serum, 50ml

VIRTUE

The Perfect Ending Split End Serum, 50ml

$40

Virtue's 'The Perfect Ending' serum seals broken ends and prevents further damage from heat styling and chemical treatments. Infused with the label's regenerative Alpha Keratin 60ku™ to effectively repair strands, it has protective Pea Protein and moisture-enhancing Hydrolyzed Quinoa and Baobab Seed Oil that enhance shine. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a small amount to damp or dry hair from mid-lengths to ends - Style as usual - 50ml/ 1.7fl. oz. Ingredients: Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal buy from Net-A-Porter
Smooth Conditioner, 60ml

VIRTUE

Smooth Conditioner, 60ml

$16

Virtue's conditioner is the key to smooth hair, no matter the temperature or humidity. It's infused with the brand's Alpha Keratin 60ku™ protein that strengthens every strand, while nourishing Shea Butter hydrates and softens. Vitamin A and C-rich Pink Pomelo leaves your locks looking healthy and shiny. - Suitable for medium to thick hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Smooth Shampoo' also available -Instructions for use: - After using 'Smooth Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool buy from Net-A-Porter
Full Shampoo, 500ml

VIRTUE

Full Shampoo, 500ml

$72

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide buy from Net-A-Porter
Shaping Spray, Travel Size

VIRTUE

Shaping Spray, Travel Size

$18

Virtue believes that good styling products should enhance your hair without weighing it down, which is exactly why we love its 'Shaping Spray'. Made with the brand's Alpha Keratin 60ku® technology, it offers a light, flexible hold while fighting humidity and frizz. Pea Protein and Vitamin B5 keep your locks looking shiny and healthy. - Suitable for all hair types, including color-treated - Free from parabens and gluten - Full size also available -Instructions for use: - Shake well - Spray 10-12 inches away from dry, styled hair - 56.7g/ 2oz. Ingredients: Alcohol Denat, Hydrofluorocarbon 152a, Octylacrylamide / Acrylates / Butylaminoethyl Methacrylate Copolymer, Alpha Keratin, Panthenol, Madecassoside, Hydrolyzed Pea Protein, Asiaticoside, Aminomethyl Propanol, Parfum (Fragrance), Dimethyl Stearamine, Aqua (Water, Eau), Acetyl Triethyl Citrate, Cyclohexasiloxane, Glycerin, Cyclopentasiloxane, Linoleamidopropyl Ethyldimonium Ethosulfate, Dimethyl Lauramine Isostearate, PEG-75 Lanolin, Benzophenone-4, Aminopropyl Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Ethylhexylglycerin, BHT, Limonene, Linalool, Benzyl Salicylate, Citronellol, Eugenol, Citral buy from Net-A-Porter
Volumizing Mousse, 156g

VIRTUE

Volumizing Mousse, 156g

$36

Virtue's 'Volumizing' mousse does just that, adding plenty of body and bounce to your locks. It's blended with the brand's signature Alpha Keratin 60ku™ as well as Baobab Seed Oil and Vitamin B5 to hydrate and strengthen while adding luster. The end result is soft, styled hair that doesn't feel stiff. - Can be used on color-treated hair - Free from parabens and gluten - Vegan -Instructions for use: - Shake well - Apply a small amount through towel-dried hair from root to tip and style as desired - 156g/ 5.5oz. Ingredients: Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Alpha Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein, Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4, Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin, PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral buy from Net-A-Porter
The Polish Un-Frizz Cream

VIRTUE

The Polish Un-Frizz Cream

$40

A leave-in hair treatment that instantly smoothes texture.humidity can wreak havoc no matter your hair type. thankfully, this cream conditions and smooths strands, eliminates frizz, and locks out humidity—even on exceptionally frizz-prone hair. all that’s left is smooth, calm, well-behaved tresses. pink pomelo: rich in vitamin a, c, b1 and zinc, it’s a vitality shot for your hair.phospholipids: derived from natural soybeans, they help fight frizz and lock out humidity.gotu kola: a multitasking indian herb, it promotes strength, smoothness and luster.free of parabens, sulfates, phthalates, colors, and dyes. buy from Violet Grey
Topical Scalp Supplement, 60ml

VIRTUE

Topical Scalp Supplement, 60ml

$54

Virtue maintains that healthy hair starts at the scalp, so they created a topical supplement to help you achieve your best locks yet. The lightweight, fast-absorbing serum is packed with Hyaluronic Acid, Ceramide and peptides that strengthen the moisture barrier and promote healthy growth. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - Gently massage 5-7 drops onto scalp until fully absorbed - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Polysorbate 20, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polymethylsilsesquioxane, Butylene Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Gluceth-20, Bis-PEG-18 Methyl Ether Dimethyl Silane, Keratin, Panthenol, Caesalpinia Spinosa Fruit Pod Extract, Biotin, Palmitoyl Tetrapeptide-20, Acetyl Hexapeptide-1, Arginine, Aspartic Acid, Tocopherol, Ceramide NG, PCA, Quercus Petraea Fruit Extract, Furcellaria Lumbricalis Extract, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Citrus Paradisi (Grapefruit) Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Glycine, Alanine, Serine, Tropaeolum Majus Extract, Nasturtium Officinale Extract, Valine, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Sorbic Acid, Dextran, Ricinus Communis (Castor) Seed Oil, Olea Europaea (Olive) Fruit Oil, Sodium PCA, Sodium Lactate, Ethylhexylglycerin, Alpha-Glucan Oligosaccharide, Maltodextrin, Caprylyl Glycol, Polyglyceryl-6 Laurate, Pentylene Glycol, Myristyl Glucoside, Lauryl Glucoside, Propanediol, Dimethiconol, Xanthan Gum, Carbomer, Silica, Isoceteth-10, Polyquaternium-10, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Sodium Benzoate, Citric Acid, Aminomethyl Propanol, BHT, Linalool, Benzyl Salicylate, Coumarin, Geraniol, Limonene buy from Net-A-Porter
6-in-1 Styler

VIRTUE

6-in-1 Styler

$32

A universal styling cream that shines, texturizes, and protects.this multitasking styler primes hair and adds softness, shine, and light hydration while strengthening, polishing, and protecting from heat. featuring sweet orange, cypress, and elemi essential oils, the formula adds a fresh, verdant citrus fragrance. consider it a styling staple for everyone, including color-treated locks.panthenol (vitamin b5): a hair care icon, this natural b vitamin delivers moisture, softness, and shine.cypress: derived from the wood of the cypress tree, this anti-oxidant rich essential oil is known for its light, soothing hydration.strengthening polymers: working like an invisible scaffold, they provide light hold and block out humidity.free of sulfates, parabens, phthalates, colors, and dyes. gluten free. cruelty free.5 oz. buy from Violet Grey
Correct Un-frizz Cream, 60ml

VIRTUE

Correct Un-frizz Cream, 60ml

$20

Virtue's 'Un-Frizz Cream' is the key to keeping your hair smooth and glossy, even in humidity. It's formulated with Alpha Keratin 60ku® protein that binds to each strand and fills in cracks along the cuticle, leaving tresses looking and feeling soft. The brand recommends blowdrying after use to enhance the effects. - Suitable for frizzy, curly, wavy, thick and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Massage a small amount into clean, damp hair from roots to ends. - Blow or air dry hair - 60ml/ 2.0fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate. buy from Net-A-Porter
Healing Oil - 1.7 oz / 50 ml

VIRTUE

Healing Oil - 1.7 oz / 50 ml

$42

A shine-giving styling oil that fills in the gapsshake a few drops of this non-greasy, lightweight oil into your hand, work it through hair, and be prepared to believe in magic. it imparts impressive shine and softness right away, and with continued use, it helps damaged hair heal with alpha keratin 60ku, a bioidentical form of keratin that thoroughly mends damage.   unlike many other hair oils, this one is clear (so it won't affect the look of your color!) and is loaded with antioxidants to protect against pollution. smartly formulated, simple to use, and very necessary.suitable for all hair types. alpha keratin 60ku is bioidentical to the keratin in human hair and nails. tocopherol, the natural form of vitamin e, neutralizes free radicals from uv light and pollution.tahitian gardenia extract bolsters weak hair strands.kalahari melon seed oil prevents moisture loss.color-safe, vegan, paraben-free, and gluten-free.  buy from Violet Grey
Exfoliating Scalp Treatment, 150ml

VIRTUE

Exfoliating Scalp Treatment, 150ml

$46

Hit the reset button on your locks with Virtue's exfoliating treatment. The lightweight, whipped formula is blended with effective fruit enzymes, BHA and rice beads that gently slough away any buildup of dead cells and sebum from your scalp, while Coconut, Jojoba, and Kalahari Melon Oils restore moisture. Use it twice weekly for the best results. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - After shampooing, gently massage onto scalp and hair for 2-3 minutes - Rinse thoroughly - 150ml/ 5fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Oryza Sativa (Rice) Powder, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Hydrogenated Ethylhexyl Olivate, Behentrimonium Chloride, Isododecane, Ceteareth-20, Keratin, Panthenol, Salicylic Acid, Helianthus Annuus (Sunflower) Seed Oil, Coffea Robusta Seed Extract, Citrullus Lanatus (Watermelon) Seed Oil, Biotin, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Papain, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Caffeine, Jojoba Esters, Glucose, Tocopherol, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Bromelain, Quercus Petraea Fruit Extract, Epilobium Angustifolium Flower/Leaf/Stem Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Phytic Acid, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glyceryl Stearate, Caprylyl Glycol, Glycerin, Ethylhexylglycerin, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Propanediol, Polysorbate 60, Polysorbate 20, Trideceth-12, Butylene Glycol, Citric Acid, Sodium Metabisulfite, Calcium Gluconate, Laureth-9, C11-15 Pareth-7, Sodium Nitrate, Maltodextrin, Alcohol, Glyoxal, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, BHT, Linalool, Benzyl Salicylate, Limonene buy from Net-A-Porter
Moisture-defining Whip, 156g

VIRTUE

Moisture-defining Whip, 156g

$36

Virtue's 'Moisture-Defining Whip' is the secret to bouncy, shiny curls and waves. This lightweight mousse is formulated with the brand's Alpha Keratin 60ku® protein to condition each strand, while Gotu Kola and Baobab Seed Oil promote smoother, more lustrous locks. Lemon Essential Oils refresh the scalp and leave behind a citrus scent. - Suitable for wavy and curly hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes -Instructions for use: - Shake well - Dispense a golf ball-size amount of product into your palm, rub hands together and scrunch into towel-dried hair, working from roots to ends - Diffuse or air-dry hair - 156g/ 5.5oz. Ingredients: Aqua (Water, Eau), Hydrofluorocarbon 152a, Peg-40 Hydrogenated Castor Oil, Pvp, Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Alpha Keratin, Panthenol, Centella Asiatica Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Petrolatum, Glycerin, Fragrance (Parfum), Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Caprylyl Glycol, Butylene Glycol, Ethylhexylglycerin, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Bht, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hydroxycitronellal, Limonene, Linalool buy from Net-A-Porter
Full Conditioner, 60ml

VIRTUE

Full Conditioner, 60ml

$16

Virtue's conditioner is the key to fuller, more voluminous hair. It's made with a blend of powerful ingredients, like the brand's regenerative Alpha Keratin 60ku™, along with vitamin and protein-rich Pink Pomelo, Hydrolyzed Quinoa and Artichoke Leaf for healthier, softer locks. The light citrus scent lingers long after hair dries. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Shampoo' also available -Instructions for use: - After using 'Full Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal buy from Net-A-Porter
Correct The Polish Un-frizz Cream, 120ml

VIRTUE

Correct The Polish Un-frizz Cream, 120ml

$40

Virtue's 'Un-Frizz Cream' is the key to keeping your hair smooth and glossy, even in humidity. It's formulated with Alpha Keratin 60ku® protein that binds to each strand and fills in cracks along the cuticle, leaving tresses looking and feeling soft. The brand recommends blowdrying after use to enhance the effects. - Suitable for frizzy, curly, wavy, thick and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Massage a small amount into clean, damp hair from roots to ends. - Blow or air dry hair - 120ml/ 4.0fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate. buy from Net-A-Porter
Full Conditioner, 200ml

VIRTUE

Full Conditioner, 200ml

$40

The star ingredient of Virtue's conditioner is the label's patented Alpha Keratin 60ku™ - it's derived from actual human hair, so strands will recognize the molecules and repair damage. This nourishing product utilizes Pink Pomelo, which is packed with beneficial vitamins and a blend of protein-rich Hydrolyzed Quinoa and Artichoke Leaf to strengthen and moisturize while enhancing shine, volume and fullness. You'll love how the subtle, yet rejuvenating scent of Flowers, Spearmint and Lemon will linger throughout the day. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Shampoo' also available -Instructions for use: - After using Full Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal buy from Net-A-Porter
Moisture-defining Whip, 56.7g

VIRTUE

Moisture-defining Whip, 56.7g

$18

Virtue's 'Moisture-Defining Whip' is the secret to bouncy, shiny curls and waves. This lightweight mousse is formulated with the brand's Alpha Keratin 60ku® protein to condition each strand, while Gotu Kola and Baobab Seed Oil promote smoother, more lustrous locks. Lemon Essential Oils refresh the scalp and leave behind a citrus scent. - Suitable for wavy and curly hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes -Instructions for use: - Shake well - Dispense a golf ball-size amount of product into your palm, rub hands together and scrunch into towel-dried hair, working from roots to ends - Diffuse or air-dry hair - 56.7g/ 2.0oz. Ingredients: Aqua (Water, Eau), Hydrofluorocarbon 152a, Peg-40 Hydrogenated Castor Oil, Pvp, Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Alpha Keratin, Panthenol, Centella Asiatica Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Petrolatum, Glycerin, Fragrance (Parfum), Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Caprylyl Glycol, Butylene Glycol, Ethylhexylglycerin, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Bht, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hydroxycitronellal, Limonene, Linalool buy from Net-A-Porter
Recovery Conditioner, 60ml

VIRTUE

Recovery Conditioner, 60ml

$16

Dry airplane cabins and hot climates can wreak havoc on your hair while traveling but Virtue's 'Recovery Conditioner' will keep your locks healthy while on the go. Housed in a convenient 60ml bottle, this nourishing product is blended with Quinoa and Baobab Seed Oil to hydrate and enhance shine, while Alpha Keratin 60ku™ proteins promote stronger strands. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - 'Recovery Shampoo' also available -Instructions for use: - After using 'Recovery Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene buy from Net-A-Porter
Recovery Conditioner, 200ml

VIRTUE

Recovery Conditioner, 200ml

$40

The best way to restore damaged hair is to keep it well-nourished. Infused with hydrating Baobab Seed Oil, shine-enhancing Quinoa and repairing Alpha Keratin 60ku™, Virtue's 'Recovery Conditioner' will help strengthen brittle ends while softening and improving manageability. Pea Protein shields tresses from thermal heat to prevent breakage from everyday styling. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Shampoo also available -Instructions for use: - After using Recover Shampoo, massage a coin-size amount through damp hair, focusing on ends - Leave on for up to three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene buy from Net-A-Porter
Refresh Dry Shampoo, 128g

VIRTUE

Refresh Dry Shampoo, 128g

$32

Virtue's 'Refresh' dry shampoo cleanses and revives your hair in between washes. Perfect for busy mornings or post-workout, this lightweight formula is infused with Tapioca and Kaolin Clay to gently lift oil and impurities and give locks a volumizing boost. Protein-based Alpha Keratin 60ku™ strengthens strands and promotes a healthy scalp, too. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 51g -Instructions for use: - Shake well before using - Hold can 6-8 inches from hair and spray evenly onto roots - Massage with fingertips, then brush out any excess product - 128g/ 4.5oz. Ingredients: Hydro uorocarbon 152A, Alcohol Denat, Starch, Alpha Keratin, Kaolin, Isopropyl Myristate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Polymethylsilsesquioxane, Silica, Phenoxyethanol, Limonene, Linalool, Hexyl Cinnamal, Citral buy from Net-A-Porter
Recovery Shampoo - 8 oz / 240 ml

VIRTUE

Recovery Shampoo - 8 oz / 240 ml

$38

A strengthening repair treatment and hair cleanser in onewhen is a shampoo more than just a shampoo? when it's a biotech-driven formula that repairs hair while you wash. virtue's formula rebuilds damaged strands with its proprietary alpha keratin 60ku—a form of keratin that the human body recognizes as its own. with each wash, hair draws this unique keratin to the microscopic cracks in each hair follicle, filling them to restore strength and flexibility. the result is healthier, shinier, softer hair that gets stronger with every shower.suitable for all hair types. alpha keratin 60ku is bioidentical to the keratin in human hair and nails. features a bright, woods-and-citrus fragrance.color-safe, vegan, paraben-free, and gluten-free. buy from Violet Grey
Refresh Dry Shampoo, 51g

VIRTUE

Refresh Dry Shampoo, 51g

$16

Virtue's dry shampoo cleanses away impurities and odors without water, leaving greasy strands feeling instantly refreshed. Conveniently sized for your gym bag or desk drawer, this nearly invisible formula is enriched with natural Tapioca Starch and Kaolin Clay to absorb access oil and Alpha Keratin 60ku™ for stronger locks. Spritz it into your roots after a fresh blowout for even more volume. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 128g -Instructions for use: - Shake well before using - Hold can 6-8 inches from hair and spray evenly onto roots - Massage with fingertips, then brush out any excess product - 51g/ 1.8oz. Ingredients: Hydro uorocarbon 152A, Alcohol Denat, Starch, Alpha Keratin, Kaolin, Isopropyl Myristate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Polymethylsilsesquioxane, Silica, Phenoxyethanol, Limonene, Linalool, Hexyl Cinnamal, Citral buy from Net-A-Porter
Texturizing Spray, 65g

VIRTUE

Texturizing Spray, 65g

$18

Virtue's travel-size texturizing spray makes it easy to maintain voluminous, shiny hair while on-the-go. Infused with moisturizing Panthenol and Aloe Extract, it has Hydrolyzed Wheat Protein to strengthen strands and the brand's Alpha Keratin 60ku™ to repair and promote elasticity. Benzophenone-4 also protects against UV damage. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 140g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 65g/ 2.3oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene. buy from Net-A-Porter
Recovery Shampoo, 500ml

VIRTUE

Recovery Shampoo, 500ml

$72

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku™ to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide) buy from Net-A-Porter
Restorative Treatment Mask, 50ml

VIRTUE

Restorative Treatment Mask, 50ml

$30

Virtue's 'Restorative Treatment Mask' will bring your hair back to life on days when it needs some extra love and care. This creamy formula is enriched with Brown Algae, Baobab Seed Oil and Artichoke Leaf Extract to improve elasticity, add bounce, enhance vibrancy and boost shine. Alpha Keratin 60ku™ repairs damage for healthy strands that look smooth and feel soft. - Also available in 135ml, 150ml - Suitable for all hair types, especially dry and color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - After shampooing, evenly distribute treatment throughout hair - Leave on for two to three minutes before rinsing thoroughly - 50ml/ 1.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene buy from Net-A-Porter
The One For All 6-in-1 Styler, 60ml

VIRTUE

The One For All 6-in-1 Styler, 60ml

$18

You'll save time in the morning and space in your drawer with Virtue's multitasking 'The One For All 6-in-1 Styler'. Infused with repairing Alpha Keratin 60ku™, shine-enhancing Vitamin B5 and hydrating Cypress Essential Oil, it polishes and softens strands while protecting against heat damage. Strengthening Polymers offer light hold and keep out humidity. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a coin-sized amount to damp or dry hair from mid-lengths to ends - Rinse thoroughly - Style as usual - 60ml/ 2.0fl. oz. Ingredients: Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Glycerin, Phenyl Trimethicone, Dimethiconol, Alpha Keratin, Panthenol, Ethylhexylglycerin, Polyacrylamide, Maltodextrin/VP Copolymer, PVP, Maltodextrin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Parfum (Fragrance), Oleth-10, C13-14 Isoparaffin, Oleth-20, Laureth-7, Phenoxyethanol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Limonene, Linalool, Benzyl Salicylate, Citronellol, Citral, Eugenol buy from Net-A-Porter
Restorative Treatment Mask - 5 fl oz

VIRTUE

Restorative Treatment Mask - 5 fl oz

$66

A luxurious, deeply hydrating treatment mask that actively rehabilitates hair.loaded with virtue's proprietary alpha keratin 60ku, this treatment delivers shine, moisture, and resiliency to hair in need of extra care without weighing it down. hair is transformed with more elasticity, bounce, youthful vibrancy, and a fragrant blend of fresh woods and clean citrus formulated with coconut and yuzu extracts. an immediate boost of intense hydrating and conditioning leaves hair feeling reinvigorated, healthy, and nourished. among the formula's star ingredients are:cystoseira compressa extract (brown algae): a marine active known to provide intensive repair and helps provide heat protection.amaranthus caudatus seed extract (protein): this plant-based protein enhances color, moisture retention and shine. rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.baobab seed oil: from the african tree of life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.cynara scolymus (artichoke) leaf extract: this natural extract preserves cuticle cohesion and helps protect hair from environmental aggressors.free of sulfates, parabens, phthalates, colors and dyes. gluten free. cruelty free.5 fl oz. buy from Violet Grey
Recovery Shampoo, 60ml

VIRTUE

Recovery Shampoo, 60ml

$15

Virtue's nourishing 'Recovery Shampoo' is now in a convenient travel-sized bottle, so you can still keep up with your daily hair routine on vacations and business trips. It's infused with the brand's Alpha Keratin 60ku™ treatment to prevent and protect against heat damage and has Baobab Seed Oil and Hydrolyzed Quinoa for deep hydration and intense shine. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - 'Recovery Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Recovery Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide) buy from Net-A-Porter
Recovery Conditioner - 6.7 oz / 200 ml

VIRTUE

Recovery Conditioner - 6.7 oz / 200 ml

$40

"A like-no-other conditioner that strengthens as it softensnot every conditioner has biotech bona fides, but virtue's recovery conditioner certainly does. the star ingredient of this rich, thick formula is alpha keratin 60ku—a proprietary form of keratin bioidentical to our own, so damaged hair ""recognizes"" it and welcomes it to fill in damage. fortunately, you don't need a phd to witness the reparative effects of this award-winning treatment. with each use, hair grows stronger, softer, and more hydrated—all without weighing things down or leaving residue. thanks, science.suitable for all hair types. alpha keratin 60ku is bioidentical to the keratin in human hair and nails. hydrolyzed quinoa improves moisture retention and adds shine.features a bright, woods-and-citrus fragrance.color-safe, vegan, paraben-free, and gluten-free.  " buy from Violet Grey
Smooth Conditioner, 500ml

VIRTUE

Smooth Conditioner, 500ml

$86

Virtue's conditioner is the key to smooth hair, no matter the temperature or humidity. It's infused with the brand's Alpha Keratin 60ku™ protein that strengthens every strand, while nourishing Shea Butter hydrates and softens. Vitamin A and C-rich Pink Pomelo leaves your locks looking healthy and shiny. - Suitable for medium to thick hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Smooth Shampoo' also available -Instructions for use: - After using 'Smooth Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool buy from Net-A-Porter
The Perfect Ending Split End Serum

VIRTUE

The Perfect Ending Split End Serum

$40

Mend split ends between salon appointments while rebuilding, strengthening, and softening hair.to extend the polish that accompanies a fresh trim, we set out to find a solution that not only repairs and seals broken ends but also protects against fraying. thanks to alpha keratin 60ku, keratin born from regenerative science that your body recognizes as its own, the formula smooths, resurfaces, and fills cracks in damaged strands. consider this color-safe, healing serum a must-have in your hair arsenal.pea protein: packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.hydrolyzed quinoa: a complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.baobab seed oil: from the african tree of life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.this formula is free of parabens, sulfates, phthalates, colors, and dyes. buy from Violet Grey
Smooth Conditioner, 200ml

VIRTUE

Smooth Conditioner, 200ml

$40

Virtue's 'Smooth Conditioner' is enriched with healing Alpha Keratin 60ku™ and other specialist ingredients that work to fight frizz and protect your hair from humidity. It's formulated with Shea Butter to lock in moisture and Vitamin-rich Pink Pomelo that acts as a vitality shot to boost color and shine. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Shampoo also available -Instructions for use: - After using Smooth Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool buy from Net-A-Porter
Texturizing Spray, 140g

VIRTUE

Texturizing Spray, 140g

$36

Virtue's texturizing spray adds instant volume, shine and definition without making strands sticky or dull. This sheer, lightweight formula is infused with Hydrolyzed Wheat Protein for easy styling and Benzophenone-4 to protect against UV damage. Signature Alpha Keratin 60ku™ helps regenerate and repair, while Panthenol and Aloe Extract improve moisture. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 65g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 140g/ 5.0oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene. buy from Net-A-Porter
Smooth Shampoo, 500ml

VIRTUE

Smooth Shampoo, 500ml

$72

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku™, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool buy from Net-A-Porter
Healing Oil, 50ml

VIRTUE

Healing Oil, 50ml

$42

Virtue's hair care line is enhanced with patented Alpha Keratin 60ku® that works to hydrate and nourish your tresses while reducing frizz and split ends. This 'Healing Oil' repairs damage caused by heat styling and chemical treatments. It even restores color and prevents further breakage. - Suitable for all hair types - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Work small amount to damp or dry hair from mid-shaft to end - 50ml/ 1.7fl. oz. buy from Net-A-Porter
ALREADY SOLD OUT
Full Shampoo, 240ml - Colorless

SOLD OUT

VIRTUE

Full Shampoo, 240ml - Colorless

$38

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide buy from Net-A-Porter
Recovery Shampoo, 240ml - Colorless

SOLD OUT

VIRTUE

Recovery Shampoo, 240ml - Colorless

$38

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku™ to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide) buy from Net-A-Porter
Labs Texturizing Spray 5 oz.

SOLD OUT

VIRTUE

Labs Texturizing Spray 5 oz.

$36

What It Is: A lightweight texturizing mist formulated to instantly add shine, natural definition, texture and volume for long-lasting style. What It'S For: All hair types. Safe for color-treated and chemically treated hair. What It Does: Designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku protein helps strands form a flexible bond. Key Ingredients: - buy from Bloomingdales
Restorative Treatment Mask 1.7 oz.

SOLD OUT

VIRTUE

Restorative Treatment Mask 1.7 oz.

$30

What It Is: A treatment mask that actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down. What It Does: Infused with Virtue's exclusive complex Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that's immediately reinvigorated with health and nourishment. Free Of. - Parabens - Sulfates - Phthalates - Synthetic colors and dyes - Gluten - Anim buy from Bloomingdales
Lifting Powder, 10g - Colorless

SOLD OUT

VIRTUE

Lifting Powder, 10g - Colorless

$34

Virtue's 'Lifting Powder' will add weightless volume and texture to your locks on days in-between washing. It's blended with the brand's signature Alpha Keratin 60ku™ as well as Silica Silylate and Hydrated Silica that immediately absorb oil and leave hair feeling fresh, without dusty residue. Spearmint Leaf and Lemon essential oils impart a zingy scent. - Can be used on color-treated hair - Free from parabens and gluten -Instructions for use: - Apply 2-4 inches away from hair onto roots - Gently massage to disperse product - 10g/ 0.35oz. Ingredients: Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel buy from Net-A-Porter
Labs Lifting Powder 0.4 oz.

SOLD OUT

VIRTUE

Labs Lifting Powder 0.4 oz.

$34

What It Is: A weightless, invisible volumizing powder formulated to bring an immediate lift and fullness that lasts all day. What It'S For: - All hair types in need of volume and lift. - Safe for color-treated and chemically treated hair. What It Does: Virtue Lifting Powder is a volumizing powder that combines patented Alpha Keratin 60ku with invigorating texture enhancers. Formulated to bring life to fine, flat hair, it instantly absorbs for an immediate lift, plus helps fullness last all day. buy from Bloomingdales
Refresh Purifying Shampoo 4 oz.

SOLD OUT

VIRTUE

Refresh Purifying Shampoo 4 oz.

$28

What It Is: Whisk away impurities that can weigh down hair with this deeply cleansing shampoo. What It'S For: Ideal for all hair types. Safe for color-treated and chemically treated hair. What It Does: Formulated to gently remove excess oil, product residue and environmental irritants, this deep cleanser whisks away the impurities that strip hair of life and luster. Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku, this product not only deeply and gently cleanses, it al buy from Bloomingdales