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Virtue for Beauty, Winter 2019

brand: virtue
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Volumizing Mousse, 5.5 oz.

VIRTUE

Volumizing Mousse, 5.5 oz.

$36

Virtue Volumizing Mousse, 5.5 oz. DetailsVirtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. What Makes it Different: Our signature Alpha Keratin 6. buy from Neiman Marcus

Smooth Shampoo, 8 oz./ 240 mL

VIRTUE

Smooth Shampoo, 8 oz./ 240 mL

$38

Smoothes and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair. buy from Neiman Marcus

Refresh Purifying Leave-in Conditioner, 5 oz./ 150 mL

VIRTUE

Refresh Purifying Leave-in Conditioner, 5 oz./ 150 mL

$30

Gently nourishes hair enhancing its manageability while shielding against environmental damage. Detangles and hydrates leaving hair feeling silky soft without any added buildup. For all hair types, especially fine and medium textured hair. Great to refresh curls. buy from Neiman Marcus

Recovery Conditioner, 6.7 oz./ 200 mL

VIRTUE

Recovery Conditioner, 6.7 oz./ 200 mL

$40

Helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair. buy from Neiman Marcus

The Polish Un-Frizz Cream, 2.0 oz./ 60 mL

VIRTUE

The Polish Un-Frizz Cream, 2.0 oz./ 60 mL

$20

Conditions and smoothes hair, eliminating frizz and locking out humidity. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair. buy from Neiman Marcus

Refresh Dry Shampoo, 4.5 oz./ 128 g

VIRTUE

Refresh Dry Shampoo, 4.5 oz./ 128 g

$32

Removes oil, sweat, odor and impurities without build-up, reviving style with each use. Leaves hair and scalp refreshed and clean to the touch. All hair types that need refreshing. Safe for color-treated and highlighted hair. buy from Neiman Marcus

Volumizing Primer, 5 oz.

VIRTUE

Volumizing Primer, 5 oz.

$36

Virtue Volumizing Primer, 5 oz. Details Builds, Lifts, Sets Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It's suitable for all hair types and safe on color-treated hair. buy from Neiman Marcus

Texturizing Spray, 5 oz.

VIRTUE

Texturizing Spray, 5 oz.

$36

Virtue Texturizing Spray, 5 oz. Details Volumizes, Adds Texture, Shines Virtue Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness. How to Apply: Shake well. Hold 10-12 inches from dry, styled hair, and spr. buy from Neiman Marcus

Texturizing Spray, 2.3 oz.

VIRTUE

Texturizing Spray, 2.3 oz.

$18

Virtue Texturizing Spray, 2.3 oz. Details Volumizes, Adds Texture, Shines Virtue Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness. How to Apply: Shake well. Hold 10-12 inches from dry, styled hair, and s. buy from Neiman Marcus

Full Shampoo, 8.0 oz./ 240 mL

VIRTUE

Full Shampoo, 8.0 oz./ 240 mL

$38

Dissolves excess oil, lifts the roots, and plumps each strand for weightless, long- lasting body. Color-safe and ideal for fine, flat hair or hair that won't hold style. buy from Neiman Marcus

Full Conditioner, 6.7 oz./ 200 mL

VIRTUE

Full Conditioner, 6.7 oz./ 200 mL

$40

Hydrates hair without adding weight, creating lasting lift, body, and luster. Color-safe and ideal for fine, flat hair or hair that won't hold style. buy from Neiman Marcus

Full Conditioner, 2.0 oz./ 60 mL

VIRTUE

Full Conditioner, 2.0 oz./ 60 mL

$16

Hydrates hair without adding weight, creating lasting lift, body, and luster. Color-safe and ideal for fine, flat hair or hair that won't hold style. buy from Neiman Marcus

Smooth Shampoo, 2 oz./ 60 mL

VIRTUE

Smooth Shampoo, 2 oz./ 60 mL

$15

Smoothes and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair. buy from Neiman Marcus

The Perfect Ending Split End Serum, 1.7 oz./ 50 mL

VIRTUE

The Perfect Ending Split End Serum, 1.7 oz./ 50 mL

$40

Helps repair and seal broken ends as it protects against future fraying. Color-safe and ideal for dry, damaged or overworked hair. buy from Neiman Marcus

Smooth Conditioner, 2 oz./ 60 mL

VIRTUE

Smooth Conditioner, 2 oz./ 60 mL

$16

Soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair. buy from Neiman Marcus

Recovery Shampoo, 8.0 oz./ 240 mL

VIRTUE

Recovery Shampoo, 8.0 oz./ 240 mL

$38

Gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair. buy from Neiman Marcus

Recovery Shampoo, 2 oz./ 60 mL

VIRTUE

Recovery Shampoo, 2 oz./ 60 mL

$15

Gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair. buy from Neiman Marcus

Refresh Purifying Shampoo, 4.0 oz./ 120 mL

VIRTUE

Refresh Purifying Shampoo, 4.0 oz./ 120 mL

$28

Gently removes impurities accumulated in hair that can weigh it down. Hair and scalp are detoxed revealing light weight, bouncy, refreshed hair. Great weekly reset for all hair types. buy from Neiman Marcus

The Finale Shaping Spray, 7.0 oz./ 198 g

VIRTUE

The Finale Shaping Spray, 7.0 oz./ 198 g

$36

Provides touchable hold and soft shine, while blocking frizz, heat, and humidity. Color-safe and ideal for absolutely everyone. buy from Neiman Marcus

Lifting Powder, 0.35 oz./ 10 mL

VIRTUE

Lifting Powder, 0.35 oz./ 10 mL

$34

A weightless, invisible volumizing powder formulated to bring an immediate lift to hair and fullness that lasts all day. All hair types in need of volume and lift. buy from Neiman Marcus

Moisture-Defining Whip, 2.0 oz./ 56 g

VIRTUE

Moisture-Defining Whip, 2.0 oz./ 56 g

$18

A weightless, hydrating mousse that works to enhance texture, add moisture, and define style Color-safe and ideal for hair in need of a boost or better definition. Perfect for waves and curls alike. buy from Neiman Marcus

Moisture-Defining Whip, 5.5 oz./ 156 g

VIRTUE

Moisture-Defining Whip, 5.5 oz./ 156 g

$36

A weightless, hydrating mousse that works to enhance texture, add moisture, and define style. Color-safe and ideal for hair in need of a boost or better definition. Perfect for waves and curls alike. buy from Neiman Marcus

The Perfect Ending Split End Serum, .65 oz./ 20 mL

VIRTUE

The Perfect Ending Split End Serum, .65 oz./ 20 mL

$20

Helps repair and seal broken ends as it protects against future fraying. Color-safe and ideal for dry, damaged or overworked hair. buy from Neiman Marcus

The Finale Shaping Spray, 2 oz./ 60 mL

VIRTUE

The Finale Shaping Spray, 2 oz./ 60 mL

$18

Provides touchable hold and soft shine, while blocking frizz, heat, and humidity. Color-safe and ideal for absolutely everyone. buy from Neiman Marcus

The Polish Un-Frizz Cream, 4.0 oz./ 120 mL

VIRTUE

The Polish Un-Frizz Cream, 4.0 oz./ 120 mL

$40

Conditions and smoothes hair, eliminating frizz and locking out humidity. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair. buy from Neiman Marcus

Recovery Conditioner, 2.0 oz./ 60 mL

VIRTUE

Recovery Conditioner, 2.0 oz./ 60 mL

$16

Helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair. buy from Neiman Marcus

6-in-1 Styler

VIRTUE

6-in-1 Styler

$32

All hair types that need the perfect finish. Dry hair that craves moisture, flyaways in need of polishing, and shapeless manes looking for natural definition. Safe for color-treated and chemically treated hair. buy from Neiman Marcus

Full Shampoo, 2 oz./ 60 mL

VIRTUE

Full Shampoo, 2 oz./ 60 mL

$15

Dissolves excess oil, lifts the roots, and plumps each strand for weightless, long- lasting body. Color-safe and ideal for fine, flat hair or hair that won't hold style. buy from Neiman Marcus

Smooth Conditioner, 6.7 oz./ 200 mL

VIRTUE

Smooth Conditioner, 6.7 oz./ 200 mL

$40

Soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair. buy from Neiman Marcus

Refresh Dry Shampoo, 1.8 oz./ 51 g

VIRTUE

Refresh Dry Shampoo, 1.8 oz./ 51 g

$16

Removes oil, sweat, odor and impurities without build-up, reviving style with each use. Leaves hair and scalp refreshed and clean to the touch. All hair types that need refreshing. Safe for color-treated and highlighted hair. buy from Neiman Marcus

The One For All 6-IN-1 Styler, 2 oz./ 60 mL

VIRTUE

The One For All 6-IN-1 Styler, 2 oz./ 60 mL

$18

Virtue The One For All 6-IN-1 Styler, 2 oz./ 60 mL Details Shines. Texturizes. Protects. Primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color-safe and ideal for absolutely everyone. 2 oz./ 60 mL buy from Neiman Marcus

Travel Kit - Colorless

VIRTUE

Travel Kit - Colorless

$65

EXCLUSIVE AT NET-A-PORTER. Virtue's set helps to maintain healthy hair on vacation or during business trips. It comes with four travel-sized products neatly packaged inside a zipped pouch that will fit conveniently in your suitcase. - 'Recovery Shampoo' cleanses while infusions of the brand's Alpha Keratin 60ku™ protect against heat damage - 'Recovery Conditioner' is blended with Quinoa and Baobab Seed Oil to moisturize and promote shinier hair - 'Restorative Treatment Mask' is enriched with nutrient-rich Brown Algae, Baobab Seed Oil and Artichoke Leaf Extract to boost elasticity and add volume - 'Split End Serum' works to repair and protect each strand from the effects of styling - See packaging for full instructions - Recovery Shampoo: 60ml/ 2.0fl. oz.; Recovery Conditioner: 60ml/ 2.0fl. oz.; Restorative Treatment Mask: 15ml/ 0.5fl. oz.; Split End Serum: 20ml/ 0.6fl. oz buy from Net-A-Porter

Smooth Shampoo, 60ml - Colorless

VIRTUE

Smooth Shampoo, 60ml - Colorless

$15

Virtue's travel-size shampoo is enriched with the brand's powerful Alpha Keratin 60ku™ protein that locks in hydration to tame frizzy, hard-to-manage hair. It includes Pink Pomelo and Gotu Kola to promote long-term shine, color and strength. Use it with the 'Smooth Conditioner' for the best results. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Smooth Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Smooth Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool buy from Net-A-Porter

Texturizing Spray, 140g - Colorless

VIRTUE

Texturizing Spray, 140g - Colorless

$34

Virtue's texturizing spray adds instant volume, shine and definition without making strands sticky or dull. This sheer, lightweight formula is infused with Hydrolyzed Wheat Protein for easy styling and Benzophenone-4 to protect against UV damage. Signature Alpha Keratin 60ku™ helps regenerate and repair, while Panthenol and Aloe Extract improve moisture. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 65g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 140g/ 5.0oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene. buy from Net-A-Porter

Volumizing Primer, 150ml - Colorless

VIRTUE

Volumizing Primer, 150ml - Colorless

$34

Virtue's 'Volumizing Primer' is a lightweight spray that gives hair volume and staying power without weighing it down. It's formulated with Hydrolyzed Wheat Protein that improves texture and shine while Alpha Keratin 60ku™ protects locks from environmental and heat damage. Floral and citrus notes impart a revitalizing scent. - Suitable for all hair types - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Separate damp or dry hair into sections and spray product from root to tip - Style as usual - 150ml/ 5fl. oz. Ingredients: Alcohol Denat, Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool buy from Net-A-Porter

Texturizing Spray, 65g - Colorless

VIRTUE

Texturizing Spray, 65g - Colorless

$17

Virtue's travel-size texturizing spray makes it easy to maintain voluminous, shiny hair while on-the-go. Infused with moisturizing Panthenol and Aloe Extract, it has Hydrolyzed Wheat Protein to strengthen strands and the brand's Alpha Keratin 60ku™ to repair and promote elasticity. Benzophenone-4 also protects against UV damage. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 140g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 65g/ 2.3oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene. buy from Net-A-Porter

Full Shampoo, 240ml - Colorless

VIRTUE

Full Shampoo, 240ml - Colorless

$38

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide buy from Net-A-Porter

Recovery Shampoo, 240ml - Colorless

VIRTUE

Recovery Shampoo, 240ml - Colorless

$38

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku® to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide) buy from Net-A-Porter

Full Conditioner, 200ml - Colorless

VIRTUE

Full Conditioner, 200ml - Colorless

$40

The star ingredient of Virtue's conditioner is the label's patented Alpha Keratin 60ku™ - it's derived from actual human hair, so strands will recognize the molecules and repair damage. This nourishing product utilizes Pink Pomelo, which is packed with beneficial vitamins and a blend of protein-rich Hydrolyzed Quinoa and Artichoke Leaf to strengthen and moisturize while enhancing shine, volume and fullness. You'll love how the subtle, yet rejuvenating scent of Flowers, Spearmint and Lemon will linger throughout the day. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Shampoo' also available -Instructions for use: - After using Full Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal buy from Net-A-Porter

Recovery Conditioner, 200ml - Colorless

VIRTUE

Recovery Conditioner, 200ml - Colorless

$40

The best way to restore damaged hair is to keep it well-nourished. Infused with hydrating Baobab Seed Oil, shine-enhancing Quinoa and repairing Alpha Keratin 60ku®, Virtue's 'Recovery Conditioner' will help strengthen brittle ends while softening and improving manageability. Pea Protein shields tresses from thermal heat to prevent breakage from everyday styling. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Shampoo also available -Instructions for use: - After using Recover Shampoo, massage a coin-size amount through damp hair, focusing on ends - Leave on for up to three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene buy from Net-A-Porter

Full Shampoo, 60ml - Colorless

VIRTUE

Full Shampoo, 60ml - Colorless

$15

Ideal for those with fine hair, Virtue's shampoo cleans, thickens and volumizes from root to tip. Alpha Keratin 60ku™ and Biotin boost strength and hydration, while Pink Pomelo and Hydrolyzed Quinoa enhance color and luster. The result? Enviably full yet weightless locks. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Full Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide buy from Net-A-Porter

Smooth Shampoo, 240ml - Colorless

VIRTUE

Smooth Shampoo, 240ml - Colorless

$38

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku®, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool buy from Net-A-Porter

Full Conditioner, 60ml - Colorless

VIRTUE

Full Conditioner, 60ml - Colorless

$16

Virtue's conditioner is the key to fuller, more voluminous hair. It's made with a blend of powerful ingredients, like the brand's regenerative Alpha Keratin 60ku™, along with vitamin and protein-rich Pink Pomelo, Hydrolyzed Quinoa and Artichoke Leaf for healthier, softer locks. The light citrus scent lingers long after hair dries. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Shampoo' also available -Instructions for use: - After using 'Full Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal buy from Net-A-Porter

Recovery Shampoo, 60ml - Colorless

VIRTUE

Recovery Shampoo, 60ml - Colorless

$15

Virtue's nourishing 'Recovery Shampoo' is now in a convenient travel-sized bottle, so you can still keep up with your daily hair routine on vacations and business trips. It's infused with the brand's Alpha Keratin 60ku™ treatment to prevent and protect against heat damage and has Baobab Seed Oil and Hydrolyzed Quinoa for deep hydration and intense shine. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - 'Recovery Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Recovery Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide) buy from Net-A-Porter

The Perfect Ending Split End Serum, 50ml - Colorless

VIRTUE

The Perfect Ending Split End Serum, 50ml - Colorless

$40

Virtue's 'The Perfect Ending' serum seals broken ends and prevents further damage from heat styling and chemical treatments. Infused with the label's regenerative Alpha Keratin 60ku™ to effectively repair strands, it has protective Pea Protein and moisture-enhancing Hydrolyzed Quinoa and Baobab Seed Oil that enhance shine. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a small amount to damp or dry hair from mid-lengths to ends - Style as usual - 50ml/ 1.7fl. oz. Ingredients: Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal buy from Net-A-Porter

Recovery Conditioner, 60ml - Colorless

VIRTUE

Recovery Conditioner, 60ml - Colorless

$16

Dry airplane cabins and hot climates can wreak havoc on your hair while traveling but Virtue's 'Recovery Conditioner' will keep your locks healthy while on the go. Housed in a convenient 60ml bottle, this nourishing product is blended with Quinoa and Baobab Seed Oil to hydrate and enhance shine, while Alpha Keratin 60ku™ proteins promote stronger strands. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - 'Recovery Shampoo' also available -Instructions for use: - After using 'Recovery Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene buy from Net-A-Porter

Refresh Dry Shampoo, 128g - Colorless

VIRTUE

Refresh Dry Shampoo, 128g - Colorless

$32

Virtue's 'Refresh' dry shampoo cleanses and revives your hair in between washes. Perfect for busy mornings or post-workout, this lightweight formula is infused with Tapioca and Kaolin Clay to gently lift oil and impurities and give locks a volumizing boost. Protein-based Alpha Keratin 60ku™ strengthens strands and promotes a healthy scalp, too. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 51g -Instructions for use: - Shake well before using - Hold can 6-8 inches from hair and spray evenly onto roots - Massage with fingertips, then brush out any excess product - 128g/ 4.5oz. Ingredients: Hydro uorocarbon 152A, Alcohol Denat, Starch, Alpha Keratin, Kaolin, Isopropyl Myristate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Polymethylsilsesquioxane, Silica, Phenoxyethanol, Limonene, Linalool, Hexyl Cinnamal, Citral buy from Net-A-Porter

Smooth Conditioner, 200ml - Colorless

VIRTUE

Smooth Conditioner, 200ml - Colorless

$40

Virtue's 'Smooth Conditioner' is enriched with healing Alpha Keratin 60ku™ and other specialist ingredients that work to fight frizz and protect your hair from humidity. It's formulated with Shea Butter to lock in moisture and Vitamin-rich Pink Pomelo that acts as a vitality shot to boost color and shine. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Shampoo also available -Instructions for use: - After using Smooth Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool buy from Net-A-Porter