Ouai Haircare for Beauty, Spring

Give your strands what they demand with OUAI's award-winning, everyday conditioner. In blends for fine, medium and thick hair, scented with a fragrance blend of orange, peony, magnolia, jasmine, musk and orris. Free of sulfates, parabens, phthalates and mineral oil, made cruelty-free in recyclable packaging. Blends Fine For fine hair texture Key ingredients: biotin, chia seed oil, hydrolyzed keratinMedium For medium hair texture Key ingredients: kumquat fruit extract, babassu oil, coconut oilThick For thick hair texture Key ingredients: marshmallow root extract, shea butter, avocado oilContent + Care. Fine ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Glycerin, Cannabis Sativa Seed Extract, Hydrolyzed Keratin, Salvia Hispanica Seed Oil, Biotin, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Acetate, Sodium Hydroxide, Tocopherol, Sodium Chloride, Citric Acid, Isopropyl Alcohol, Ethylhexylglycerin, Sorbitan Oleate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal Medium ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Hydrolyzed Keratin, Citrus Japonica Fruit Extract, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride(Anti-Static Agent/Agent Antistatique), Dimethicone, Dimethiconol, Glycerin, Polyquaternium-37, Laureth-9, Trideceth-12, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Chloride, Sodium Acetate, Tocopherol, Isopropyl Alcohol, Ethylhexylglycerin, Sodium Hydroxide, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Sorbitan Oleate, Potassium Sorbate, Sodium Benzotate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal Thick ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Althaea Officinalis Root Extract, Dimethicone, Amodimethicone, Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Divinyldimethicone/Dimethicone Copolymer, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Dimethiconol, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, Ethylhexylglycerin, Tocopherol, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sorbitan Oleate, Sodium Hydroxide, Acetic Acid, Sodium Acetate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Limonene, Hexyl Cinnama Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

Give your strands what they demand with OUAI's award-winning, everyday conditioner. In blends for fine, medium and thick hair, scented with a fragrance blend of orange, peony, magnolia, jasmine, musk and orris. Free of sulfates, parabens, phthalates and mineral oil, made cruelty-free in recyclable packaging. Blends Fine For fine hair texture Key ingredients: biotin, chia seed oil, hydrolyzed keratinMedium For medium hair texture Key ingredients: kumquat fruit extract, babassu oil, coconut oilThick For thick hair texture Key ingredients: marshmallow root extract, shea butter, avocado oilContent + Care. Fine ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Glycerin, Cannabis Sativa Seed Extract, Hydrolyzed Keratin, Salvia Hispanica Seed Oil, Biotin, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Acetate, Sodium Hydroxide, Tocopherol, Sodium Chloride, Citric Acid, Isopropyl Alcohol, Ethylhexylglycerin, Sorbitan Oleate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal Medium ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Hydrolyzed Keratin, Citrus Japonica Fruit Extract, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride(Anti-Static Agent/Agent Antistatique), Dimethicone, Dimethiconol, Glycerin, Polyquaternium-37, Laureth-9, Trideceth-12, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Chloride, Sodium Acetate, Tocopherol, Isopropyl Alcohol, Ethylhexylglycerin, Sodium Hydroxide, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Sorbitan Oleate, Potassium Sorbate, Sodium Benzotate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal Thick ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Althaea Officinalis Root Extract, Dimethicone, Amodimethicone, Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Divinyldimethicone/Dimethicone Copolymer, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Dimethiconol, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, Ethylhexylglycerin, Tocopherol, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sorbitan Oleate, Sodium Hydroxide, Acetic Acid, Sodium Acetate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Limonene, Hexyl Cinnama Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

Give your strands what they demand with OUAI's award-winning, everyday shampoo. In blends for fine, medium and thick hair, scented with a fragrance blend of orange, peony, magnolia, jasmine, musk and orris. Free of sulfates, parabens, phthalates and mineral oil, made cruelty-free in recyclable packaging. Blends Fine For fine hair texture Key ingredients: biotin, chia seed oil, hydrolyzed keratinMedium For medium hair texture Key ingredients: kumquat fruit extract, babassu oil, coconut oilThick For thick hair texture Key ingredients: marshmallow root extract, shea butter, avocado oilContent + Care. Fine ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal Medium ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6) Thick ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6) Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

Savouring the tropical creaminess of coconut and the sumptuous softness of shea butter, Ouai's Anti-Frizz sheets are perfect for keeping your locks flawless wherever you are. Crafted with eco-friendly hemp paper, these purse-portable sheets defy frizzy, static-prone hair to leave a shiny and smooth finish free from flyways.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the marshmallow root, shea butter, avocado oil and hydrolysed keratin that comprise this thick-hair conditioner.. BUY FROM HARRODS

The OUAI Wave Spray offers a fresh and innovative take on the traditional salt spray to help achieve tousled locks. This weightless mist favours lightweight rice protein over salt to add ample hold and texture to hair dos without weighing them down or leaving hair with that unpleasant crunchy feel.. BUY FROM HARRODS

What it is: This hydrating conditioner is an incredible do-it-all formula that tackles the most common concerns for your hair type. What it does: Scented with Mercer Street-a rose fragrance with notes of Italian lemon, jasmine and white musk-this conditioner leaves your hair looking shiny and smooth. It strengthens, hydrates, repairs and nourishes your hair while preventing frizz. How to use: Apply a quarter-size amount, focusing on mid-shaft. BUY FROM NORDSTROM

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. A weightless texture mist for effortlessly chic, undone hair, OUAI's Wave Spray is infused with rice protein to add hold and memory for that 'just got out of the ocean and my hair dried perfectly' look. Shake it up. Mist damp or dry hair from root to tip for easy, undone texture and enhanced natural waves. Or, just hit the roots for extra volume.. BUY FROM HARVEY NICHOLS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Get rich quick with OUAI's Thick Shampoo. It cleanses without stripping while leaving hair with a frizz-free, smooth finish. Marshmallow root, a natural emollient derived from Africa, gives a slip to hair aiding in detangling and prevents hair from coiling around itself. Shea butter not only delivers deep hydration to the hair but also acts as a sealant keeping moisture locked in. Avocado oil coats hair to prevent breakage, creating stronger, healthier hair follicles. Hydrolyzed keratin, fills in missing keratin naturally found in hair follicle, reducing frizz and flyaways.. BUY FROM HARVEY NICHOLS

What it is: This color-safe shampoo breathes life into fine, flat hair. What it does: An incredible do-it-all formula that tackles the most common concerns for your hair type. It strengthens, hydrates, thickens and nourishes your hair. The intoxicating formula is scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine and white musk. How to use: Apply to hair and rinse thoroughly. Style Name: Ouai Fine Shampoo. Style. BUY FROM NORDSTROM

Give your strands what they demand with OUAI's award-winning, everyday conditioner. In blends for fine, medium and thick hair, scented with a fragrance blend of orange, peony, magnolia, jasmine, musk and orris. Free of sulfates, parabens, phthalates and mineral oil, made cruelty-free in recyclable packaging. Blends Fine For fine hair texture Key ingredients: biotin, chia seed oil, hydrolyzed keratinMedium For medium hair texture Key ingredients: kumquat fruit extract, babassu oil, coconut oilThick For thick hair texture Key ingredients: marshmallow root extract, shea butter, avocado oilContent + Care. Fine ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Glycerin, Cannabis Sativa Seed Extract, Hydrolyzed Keratin, Salvia Hispanica Seed Oil, Biotin, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Acetate, Sodium Hydroxide, Tocopherol, Sodium Chloride, Citric Acid, Isopropyl Alcohol, Ethylhexylglycerin, Sorbitan Oleate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal Medium ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Hydrolyzed Keratin, Citrus Japonica Fruit Extract, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride(Anti-Static Agent/Agent Antistatique), Dimethicone, Dimethiconol, Glycerin, Polyquaternium-37, Laureth-9, Trideceth-12, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Chloride, Sodium Acetate, Tocopherol, Isopropyl Alcohol, Ethylhexylglycerin, Sodium Hydroxide, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Sorbitan Oleate, Potassium Sorbate, Sodium Benzotate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal Thick ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Althaea Officinalis Root Extract, Dimethicone, Amodimethicone, Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Divinyldimethicone/Dimethicone Copolymer, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Dimethiconol, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, Ethylhexylglycerin, Tocopherol, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sorbitan Oleate, Sodium Hydroxide, Acetic Acid, Sodium Acetate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Limonene, Hexyl Cinnama Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

Detoxifying and clarifying shampoo by OUAI designed to deeply cleanse away dirt, oil and product buildup with apple cider vinegar, finished with keratin to strengthen. For all hair types. Content + Care. Ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Butylphenyl Methylpropional, Linalool, Citronellol, CI 14700 (Red 4), CI 19140 (Yellow 5), CI 61570 (Green 5) Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

Give your strands what they demand with OUAI's award-winning, everyday shampoo. In blends for fine, medium and thick hair, scented with a fragrance blend of orange, peony, magnolia, jasmine, musk and orris. Free of sulfates, parabens, phthalates and mineral oil, made cruelty-free in recyclable packaging. Blends Fine For fine hair texture Key ingredients: biotin, chia seed oil, hydrolyzed keratinMedium For medium hair texture Key ingredients: kumquat fruit extract, babassu oil, coconut oilThick For thick hair texture Key ingredients: marshmallow root extract, shea butter, avocado oilContent + Care. Fine ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal Medium ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6) Thick ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6) Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

Give your strands what they demand with OUAI's award-winning, everyday shampoo. In blends for fine, medium and thick hair, scented with a fragrance blend of orange, peony, magnolia, jasmine, musk and orris. Free of sulfates, parabens, phthalates and mineral oil, made cruelty-free in recyclable packaging. Blends Fine For fine hair texture Key ingredients: biotin, chia seed oil, hydrolyzed keratinMedium For medium hair texture Key ingredients: kumquat fruit extract, babassu oil, coconut oilThick For thick hair texture Key ingredients: marshmallow root extract, shea butter, avocado oilContent + Care. Fine ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal Medium ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6) Thick ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6) Made in the USASize. 10 fl oz. BUY FROM URBAN OUTFITTERS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. OUAI has gone green! The refillable pouch uses 60% less plastic and allows the brand to reduce its carbon footprint by 30% while generating less CO2 emissions in production. One pouch can refill OUAI's shampoos or conditioners three times You can finally be fine, with being fine. OUAI's Fine Hair Shampoo is dedicated to gently cleansing and nourishing hair, fortifying strength, adding weightless body and enhancing the look. Biotin, known as Vitamin B7, strengthens and reinforces hair health by delivering essential nutrients. Hemp seed extract provides hydration and prevents moisture loss. Chia seed oil thickens hair giving hair a fuller, more voluminous look. Hydrolyzed keratin, fills in missing keratin naturally found in the hair follicle, helping to reduce frizz and flyaways.. BUY FROM HARVEY NICHOLS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. OUAI has gone green! The refillable pouch uses 60% less plastic and allows the brand to reduce its carbon footprint by 30% while generating less CO2 emissions in production. One pouch can refill OUAI's shampoos or conditioners three times Get rich quick with OUAI's Thick Shampoo. It cleanses without stripping while leaving hair with a frizz-free, smooth finish. Marshmallow root, a natural emollient derived from Africa, gives a slip to hair aiding in detangling and prevents hair from coiling around itself. Shea butter not only delivers deep hydration to the hair but also acts as a sealant keeping moisture locked in. Avocado oil coats hair to prevent breakage, creating stronger, healthier hair follicles. Hydrolyzed keratin, fills in missing keratin naturally found in hair follicle, reducing frizz and flyaways.. BUY FROM HARVEY NICHOLS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. OUAI has gone green! The refillable pouch uses 60% less plastic and allows the brand to reduce its carbon footprint by 30% while generating less CO2 emissions in production. One pouch can refill OUAI's shampoos or conditioners three times Profile pic need an update? OUAI's Medium Shampoo has just the right amount of cleansing power to leave hair feeling soft, healthy and shiny. Kumquat fruit extract, full of vitamin A, B and C, leaves hair with the ultimate shiny finish. Babassu oil, derived from palm fruit, provides weightless hydration to hair and scalp. Coconut oil strengthens hair by sealing split ends which helps to reduces breakage. Hydrolyzed keratin, fills in missing keratin naturally found in hair follicle, helping to reduce frizz and flyaways.. BUY FROM HARVEY NICHOLS

What it is: This incredible do-it-all, color-safe shampoo strengthens and calms thick hair. What it does: Scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine and white musk-this antifrizz formula strengthens, hydrates, detangles, repairs and adds shine to hair. How to use: Apply to hair and rinse thoroughly. Style Name: Ouai Thick Shampoo Refill. Style Number: 6053438. Available in stores.. BUY FROM NORDSTROM

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair shampoo.. BUY FROM HARRODS

Equipped with a new name and even more impressive tricks, the Ouai Smooth Spray has been reformulated as the Leave-In Conditioner. With more moisturising properties and enhanced heat protection, simply spritz onto damp hair to detangle, protect and fight frizz.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the biotin, hemp seed extract and chia seed oil that comprise this fine-hair shampoo.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the marshmallow root, shea butter, avocado oil and hydrolysed keratin that comprise this thick-hair shampoo.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the biotin, hemp seed extract and chia seed oil that comprise this fine hair conditioner.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the marshmallow root, shea butter, avocado oil and hydrolysed keratin that comprise this thick-hair shampoo.. BUY FROM HARRODS

What it is: This incredible color-safe shampoo nourishes, strengthens and adds shine. What it does: Featuring the brand's Mercer Street scent with notes of Italian lemon, jasmine and white musk, this anti-frizz shampoo strengthens, hydrates, restores and nourishes your hair. These handy refill pouches also use approximately 60% less plastic than rigid plastic bottles. How to use: Massage into hair and rinse thoroughly. Style Name: Ouai Medium. BUY FROM NORDSTROM

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Been on a dry shampoo binge? OUAI's concentrated Detox Shampoo with apple cider vinegar will deeply cleanse away dirt, oil and impurities. Infused with the brand's signature Melrose Place fragrance, it also removes build up from styling products, air pollution and hard water deposits, leaving hair feeling refreshed and super clean. Here's your fresh start, see you next week. Detox Shampoo is made up of a blend of apple cider vinegar, hydrolyzed keratin and chelating agents. Together they work to leave hair squeaky clean and residue-free. Chelating Agents help to remove heavy metals, minerals, and chlorine found in hard water which can cause colour fading and damage to the hair. Apple Cider Vinegar helps to exfoliate and remove flakes, residue and build up in hair which restores natural volume, bounce and shine to hair. Hydrolyzed Keratin can help fill in the missing keratin naturally found in the hair follicle, helping to reduce frizz and flyaways. Wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Start with quarter size amount in hands. Part hair using fingers and apply Detox as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse with cold water to close cuticle. Squeeze out excess moisture before applying conditioner.. BUY FROM HARVEY NICHOLS

What it is: This lightweight, do-it-all conditioner gives you softness, bounce and volume. What it does: Scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine and white musk-this intoxicating formula strengthens, hydrates, thickens and volumizes hair. How to use: Apply to hair and rinse thoroughly. Style Name: Ouai Fine Conditioner. Style Number: 6053446. Available in stores.. BUY FROM NORDSTROM

What it is: An incredible do-it-all formula that tackles the most common concerns for your hair type. What it does: This color-safe shampoo nourishes, strengthens and adds shine, all while preventing frizz. It's scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine and white musk. How to use: Apply to hair and rinse thoroughly. Style Name: Ouai Medium Shampoo. Style Number: 6053437. Available in stores.. BUY FROM NORDSTROM

What it is: A weightless, textured hair mist infused with rice protein to add hold for effortlessly chic, undone hair. What it does: This spray delivers that just-got-out-of-the-ocean look. How to use: Shake well. Mist damp or dry hair from roots to tips or spray at the roots for extra volume. Style Name: Ouai Wave Spray. Style Number: 5201439.. BUY FROM NORDSTROM

Injecting a powerful blast of air into every spritz, the Ouai Volumizing Hair Spray teases hair with amplifying polymers that attach and thicken strands for volume. With body and lift that'll blow you away, it is perfect for touching up throughout the day.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair conditioner.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the biotin, hemp seed extract and chia seed oil that comprise this fine-hair shampoo.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair shampoo.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the marshmallow root, shea butter, avocado oil and hydrolysed keratin that comprise this thick-hair conditioner.. BUY FROM HARRODS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. OUAI has gone green! This refillable pouch uses 60% less plastic and allows the brand to reduce its carbon footprint by 30% while generating less CO2 emissions in production. One pouch can refill OUAI's shampoos or conditioners three times. Been on a dry shampoo binge? OUAI's concentrated Detox Shampoo with apple cider vinegar will deeply cleanse away dirt, oil and impurities. Infused with the brand's signature Melrose Place fragrance, it also removes build up from styling products, air pollution and hard water deposits, leaving hair feeling refreshed and super clean. Here's your fresh start, see you next week. Detox Shampoo is made up of a blend of apple cider vinegar, hydrolyzed keratin and chelating agents. Together they work to leave hair squeaky clean and residue-free. Chelating Agents help to remove heavy metals, minerals, and chlorine found in hard water which can cause colour fading and damage to the hair. Apple Cider Vinegar helps to exfoliate and remove flakes, residue and build up in hair which restores natural volume, bounce and shine to hair. Hydrolyzed Keratin can help fill in the missing keratin naturally found in the hair follicle, helping to reduce frizz and flyaways.. BUY FROM HARVEY NICHOLS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. You can finally be fine, with being fine. OUAI's Fine Hair Shampoo is dedicated to gently cleansing and nourishing hair, fortifying strength, adding weightless body and enhancing the look. Biotin, known as Vitamin B7, strengthens and reinforces hair health by delivering essential nutrients. Hemp seed extract provides hydration and prevents moisture loss. Chia seed oil thickens hair giving hair a fuller, more voluminous look. Hydrolyzed keratin, fills in missing keratin naturally found in the hair follicle, helping to reduce frizz and flyaways. Paraben-free, SLS & SLES free, gluten free, phthalate-free, keratin & colour safe. BUY FROM HARVEY NICHOLS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. OUAI's purse-portable Anti-Frizz Hair Sheets are your new secret weapon to fight frizzy, static-prone hair. A few swipes and hair is left shiny, smooth and free from flyways. Swipe sheet from root to ends to eliminate static and tame unruly frizz. 15 sheets per box.. BUY FROM HARVEY NICHOLS

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Profile pic need an update? OUAI's Medium Shampoo has just the right amount of cleansing power to leave hair feeling soft, healthy and shiny. Kumquat fruit extract, full of vitamin A, B and C, leaves hair with the ultimate shiny finish. Babassu oil, derived from palm fruit, provides weightless hydration to hair and scalp. Coconut oil strengthens hair by sealing split ends which helps to reduces breakage. Hydrolyzed keratin, fills in missing keratin naturally found in hair follicle, helping to reduce frizz and flyaways.. BUY FROM HARVEY NICHOLS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair conditioner.. BUY FROM HARRODS

After struggling to find a 'cool and curated haircare brand, influential hairstylist to the stars Jen Atkin - her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez - decided to establish her own line with OUAI. Pronounced 'way, the label is like a 'breath of fresh air, standing out with its sleek packaging and luxury ingredients, such as the biotin, hemp seed extract and chia seed oil that comprise this fine hair conditioner.. BUY FROM HARRODS

What it is: A multitasking leave-in hair mist with thermal protection to help reduce frizz and flyaways for perfectly smooth, silky hair. What it does: This healthy-hair essential hydrates, detangles and protects. How to use: Mist lightly through damp hair prior to brushing and/or heat styling for added conditioning, thermal protection and control. Style Name: Ouai Leave-In Conditioner. Style Number: 5626823. Available in stores.. BUY FROM NORDSTROM

What it is: A rich conditioner to fight frizz and nourish dry, thick hair. What it does: An incredible do-it-all formula that tackles the most common concerns for your hair type. It's scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine and white musk. How to use: Apply to hair after shampoo and rinse thoroughly. Style Name: Ouai Thick Conditioner. Style Number: 6053439. Available in stores.. BUY FROM NORDSTROM

What it is: This incredible color-safe shampoo breathes life into fine, flat hair. What it does: Featuring the brand's Mercer Street scent with notes of Italian lemon, jasmine and white musk, this volume-boosting shampoo strengthens, hydrates, thickens and nourishes hair. These handy refill pouches also use approximately 60% less plastic than rigid plastic bottles. How to use: Massage into hair and rinse thoroughly. Style Name: Ouai Fine Shampoo. BUY FROM NORDSTROM