Virtue for Beauty, Spring

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku™ to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide). BUY FROM NET-A-PORTER

Virtue's 'Smooth Conditioner' is enriched with healing Alpha Keratin 60ku™ and other specialist ingredients that work to fight frizz and protect your hair from humidity. It's formulated with Shea Butter to lock in moisture and Vitamin-rich Pink Pomelo that acts as a vitality shot to boost color and shine. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Shampoo also available -Instructions for use: - After using Smooth Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool. BUY FROM NET-A-PORTER

Ideal for those with fine hair, Virtue's shampoo cleans, thickens and volumizes from root to tip. Alpha Keratin 60ku™ and Biotin boost strength and hydration, while Pink Pomelo and Hydrolyzed Quinoa enhance color and luster. The result? Enviably full yet weightless locks. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Full Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. BUY FROM NET-A-PORTER

Virtue's serum seals broken ends and prevents further damage from heat styling and chemical treatments. Infused with the label's regenerative Alpha Keratin 60ku™ to effectively repair strands, it has protective Pea Protein and moisture-enhancing Hydrolyzed Quinoa and Baobab Seed Oil that enhance shine. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a small amount to damp or dry hair from mid-lengths to ends - Style as usual - 20ml/ 0.6fl. oz. Ingredients: Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal. BUY FROM NET-A-PORTER

The best way to restore damaged hair is to keep it well-nourished. Infused with hydrating Baobab Seed Oil, shine-enhancing Quinoa and repairing Alpha Keratin 60ku™, Virtue's 'Recovery Conditioner' will help strengthen brittle ends while softening and improving manageability. Pea Protein shields tresses from thermal heat to prevent breakage from everyday styling. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Shampoo also available -Instructions for use: - After using Recover Shampoo, massage a coin-size amount through damp hair, focusing on ends - Leave on for up to three minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

Soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

Virtue believes that good styling products should enhance your hair without weighing it down, which is exactly why we love its 'Shaping Spray'. Made with the brand's Alpha Keratin 60ku® technology, it offers a light, flexible hold while fighting humidity and frizz. Pea Protein and Vitamin B5 keep your locks looking shiny and healthy. - Suitable for all hair types, including color-treated - Free from parabens and gluten - Travel size also available -Instructions for use: - Shake well - Spray 10-12 inches away from dry, styled hair - 198g/ 7oz Ingredients: Alcohol Denat, Hydrofluorocarbon 152a, Octylacrylamide / Acrylates / Butylaminoethyl Methacrylate Copolymer, Alpha Keratin, Panthenol, Madecassoside, Hydrolyzed Pea Protein, Asiaticoside, Aminomethyl Propanol, Parfum (Fragrance), Dimethyl Stearamine, Aqua (Water, Eau), Acetyl Triethyl Citrate, Cyclohexasiloxane, Glycerin, Cyclopentasiloxane, Linoleamidopropyl Ethyldimonium Ethosulfate, Dimethyl Lauramine Isostearate, PEG-75 Lanolin, Benzophenone-4, Aminopropyl Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Ethylhexylglycerin, BHT, Limonene, Linalool, Benzyl Salicylate, Citronellol, Eugenol, Citral. BUY FROM NET-A-PORTER

Virtue's 'Moisture-Defining Whip' is the secret to bouncy, shiny curls and waves. This lightweight mousse is formulated with the brand's Alpha Keratin 60ku® protein to condition each strand, while Gotu Kola and Baobab Seed Oil promote smoother, more lustrous locks. Lemon Essential Oils refresh the scalp and leave behind a citrus scent. - Suitable for wavy and curly hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes -Instructions for use: - Shake well - Dispense a golf ball-size amount of product into your palm, rub hands together and scrunch into towel-dried hair, working from roots to ends - Diffuse or air-dry hair - 56.7g/ 2.0oz. Ingredients: Aqua (Water, Eau), Hydrofluorocarbon 152a, Peg-40 Hydrogenated Castor Oil, Pvp, Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Alpha Keratin, Panthenol, Centella Asiatica Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Petrolatum, Glycerin, Fragrance (Parfum), Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Caprylyl Glycol, Butylene Glycol, Ethylhexylglycerin, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Bht, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hydroxycitronellal, Limonene, Linalool. BUY FROM NET-A-PORTER

Helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Smoothes and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

A weightless, hydrating mousse that works to enhance texture, add moisture, and define style Color-safe and ideal for hair in need of a boost or better definition. Perfect for waves and curls alike.. BUY FROM NEIMAN MARCUS

Dissolves excess oil, lifts the roots, and plumps each strand for weightless, long- lasting body. Color-safe and ideal for fine, flat hair or hair that won't hold style.. BUY FROM NEIMAN MARCUS

Virtue's conditioner is the key to smooth hair, no matter the temperature or humidity. It's infused with the brand's Alpha Keratin 60ku™ protein that strengthens every strand, while nourishing Shea Butter hydrates and softens. Vitamin A and C-rich Pink Pomelo leaves your locks looking healthy and shiny. - Suitable for medium to thick hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Smooth Shampoo' also available -Instructions for use: - After using 'Smooth Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's 'Spring Treatment' kit will leave your locks feeling soft, shiny and nourished. Made for all hair types, it's blended with powerful natural ingredients to help reverse damage and reveal overall healthier hair. - The 'Restorative Treatment Mask is enriched with Brown Algae, Baobab Seed Oil and Artichoke Leaf Extract to add bounce, enhance vibrancy and boost shine - Made with patented Alpha Keratin 60ku®, the 'Healing Oil' hydrates while reducing frizz and split ends - Use the comb to gently untangle knots - See packaging for full instructions - Restorative Treatment Mask: 50ml/1.7fl. oz.; Healing Oil: 50ml/1.7fl. oz.; Comb. BUY FROM NET-A-PORTER

Helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Virtue 2 oz. The One For All 6-IN-1 Styler Details Shines. Texturizes. Protects. Primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color-safe and ideal for absolutely everyone. 2 oz./ 60 mL Designer About Virtue: Virtue has cracked the code for healthy hair. With Alpha Keratin 60ku, a patented, self-regulating human protein recognized by the hair as its own, Virtue's technology targets and treats the underlying damage the root ca.. BUY FROM NEIMAN MARCUS

Hit the reset button on your locks with Virtue's exfoliating treatment. The lightweight, whipped formula is blended with effective fruit enzymes, BHA and rice beads that gently slough away any buildup of dead cells and sebum from your scalp, while Coconut, Jojoba, and Kalahari Melon Oils restore moisture. Use it twice weekly for the best results. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - After shampooing, gently massage onto scalp and hair for 2-3 minutes - Rinse thoroughly - 150ml/ 5fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Oryza Sativa (Rice) Powder, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Hydrogenated Ethylhexyl Olivate, Behentrimonium Chloride, Isododecane, Ceteareth-20, Keratin, Panthenol, Salicylic Acid, Helianthus Annuus (Sunflower) Seed Oil, Coffea Robusta Seed Extract, Citrullus Lanatus (Watermelon) Seed Oil, Biotin, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Papain, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Caffeine, Jojoba Esters, Glucose, Tocopherol, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Bromelain, Quercus Petraea Fruit Extract, Epilobium Angustifolium Flower/Leaf/Stem Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Phytic Acid, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glyceryl Stearate, Caprylyl Glycol, Glycerin, Ethylhexylglycerin, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Propanediol, Polysorbate 60, Polysorbate 20, Trideceth-12, Butylene Glycol, Citric Acid, Sodium Metabisulfite, Calcium Gluconate, Laureth-9, C11-15 Pareth-7, Sodium Nitrate, Maltodextrin, Alcohol, Glyoxal, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, BHT, Linalool, Benzyl Salicylate, Limonene. BUY FROM NET-A-PORTER

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. BUY FROM NET-A-PORTER

Hydrates hair without adding weight, creating lasting lift, body, and luster. Color-safe and ideal for fine, flat hair or hair that won't hold style.. BUY FROM NEIMAN MARCUS

Virtue's 'Volumizing Primer' is a lightweight spray that gives hair volume and staying power without weighing it down. It's formulated with Hydrolyzed Wheat Protein that improves texture and shine while Alpha Keratin 60ku™ protects locks from environmental and heat damage. Floral and citrus notes impart a revitalizing scent. - Suitable for all hair types - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Separate damp or dry hair into sections and spray product from root to tip - Style as usual - 150ml/ 5fl. oz. Ingredients: Alcohol Denat, Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. BUY FROM NET-A-PORTER

Virtue's 'The Perfect Ending' serum seals broken ends and prevents further damage from heat styling and chemical treatments. Infused with the label's regenerative Alpha Keratin 60ku™ to effectively repair strands, it has protective Pea Protein and moisture-enhancing Hydrolyzed Quinoa and Baobab Seed Oil that enhance shine. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a small amount to damp or dry hair from mid-lengths to ends - Style as usual - 50ml/ 1.7fl. oz. Ingredients: Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal. BUY FROM NET-A-PORTER

Virtue's 'Lifting Powder' will add weightless volume and texture to your locks on days in-between washing. It's blended with the brand's signature Alpha Keratin 60ku™ as well as Silica Silylate and Hydrated Silica that immediately absorb oil and leave hair feeling fresh, without dusty residue. Spearmint Leaf and Lemon essential oils impart a zingy scent. - Can be used on color-treated hair - Free from parabens and gluten -Instructions for use: - Apply 2-4 inches away from hair onto roots - Gently massage to disperse product - 10g/ 0.35oz. Ingredients: Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel. BUY FROM NET-A-PORTER

Virtue's conditioner is the key to smooth hair, no matter the temperature or humidity. It's infused with the brand's Alpha Keratin 60ku™ protein that strengthens every strand, while nourishing Shea Butter hydrates and softens. Vitamin A and C-rich Pink Pomelo leaves your locks looking healthy and shiny. - Suitable for medium to thick hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Smooth Shampoo' also available -Instructions for use: - After using 'Smooth Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's conditioner is the key to fuller, more voluminous hair. It's made with a blend of powerful ingredients, like the brand's regenerative Alpha Keratin 60ku™, along with vitamin and protein-rich Pink Pomelo, Hydrolyzed Quinoa and Artichoke Leaf for healthier, softer locks. The light citrus scent lingers long after hair dries. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Shampoo' also available -Instructions for use: - After using 'Full Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal. BUY FROM NET-A-PORTER

The best way to restore damaged hair is to keep it well-nourished. Infused with hydrating Baobab Seed Oil, shine-enhancing Quinoa and repairing Alpha Keratin 60ku™, Virtue's 'Recovery Conditioner' will help strengthen brittle ends while softening and improving manageability. Pea Protein shields tresses from thermal heat to prevent breakage from everyday styling. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Shampoo also available -Instructions for use: - After using Recover Shampoo, massage a coin-size amount through damp hair, focusing on ends - Leave on for up to three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

Smoothes and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

Virtue's 'Refresh' dry shampoo cleanses and revives your hair in between washes. Perfect for busy mornings or post-workout, this lightweight formula is infused with Tapioca and Kaolin Clay to gently lift oil and impurities and give locks a volumizing boost. Protein-based Alpha Keratin 60ku™ strengthens strands and promotes a healthy scalp, too. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 51g -Instructions for use: - Shake well before using - Hold can 6-8 inches from hair and spray evenly onto roots - Massage with fingertips, then brush out any excess product - 128g/ 4.5oz. Ingredients: Hydro uorocarbon 152A, Alcohol Denat, Starch, Alpha Keratin, Kaolin, Isopropyl Myristate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Polymethylsilsesquioxane, Silica, Phenoxyethanol, Limonene, Linalool, Hexyl Cinnamal, Citral. BUY FROM NET-A-PORTER

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku™, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool. BUY FROM NET-A-PORTER

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku™ to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide). BUY FROM NET-A-PORTER

Virtue's travel-size shampoo is enriched with the brand's powerful Alpha Keratin 60ku™ protein that locks in hydration to tame frizzy, hard-to-manage hair. It includes Pink Pomelo and Gotu Kola to promote long-term shine, color and strength. Use it with the 'Smooth Conditioner' for the best results. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Smooth Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Smooth Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool. BUY FROM NET-A-PORTER

Each product in Virtue's 'Smooth Discovery Kit' helps to tame hard-to-manage hair, while ensuring it's healthy and strong. The travel-sized bottles are perfect for traveling or testing out the formulas before fully committing. - 'Smooth Shampoo' works into a rich lather, leaving hair shiny and soft - 'Smooth Conditioner' reduces frizz by moisturizing and rejuvenating each strand - 'Restorative Treatment Mask' nourishes and repairs dry, damaged locks - See packaging for full instructions - Smooth Shampoo: 60ml/ 2.0fl. oz.; Smooth Conditioner: 60ml/ 2.0fl. oz.; Restorative Treatment Mask: 15ml/ 0.5fl. oz.. BUY FROM NET-A-PORTER

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku™, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's 'Un-Frizz Cream' is the key to keeping your hair smooth and glossy, even in humidity. It's formulated with Alpha Keratin 60ku® protein that binds to each strand and fills in cracks along the cuticle, leaving tresses looking and feeling soft. The brand recommends blowdrying after use to enhance the effects. - Suitable for frizzy, curly, wavy, thick and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Massage a small amount into clean, damp hair from roots to ends. - Blow or air dry hair - 120ml/ 4.0fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate.. BUY FROM NET-A-PORTER

Virtue's dry shampoo cleanses away impurities and odors without water, leaving greasy strands feeling instantly refreshed. Conveniently sized for your gym bag or desk drawer, this nearly invisible formula is enriched with natural Tapioca Starch and Kaolin Clay to absorb access oil and Alpha Keratin 60ku™ for stronger locks. Spritz it into your roots after a fresh blowout for even more volume. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 128g -Instructions for use: - Shake well before using - Hold can 6-8 inches from hair and spray evenly onto roots - Massage with fingertips, then brush out any excess product - 51g/ 1.8oz. Ingredients: Hydro uorocarbon 152A, Alcohol Denat, Starch, Alpha Keratin, Kaolin, Isopropyl Myristate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Polymethylsilsesquioxane, Silica, Phenoxyethanol, Limonene, Linalool, Hexyl Cinnamal, Citral. BUY FROM NET-A-PORTER

You'll save time in the morning and space in your drawer with Virtue's multitasking 'The One For All 6-in-1 Styler'. Infused with repairing Alpha Keratin 60ku™, shine-enhancing Vitamin B5 and hydrating Cypress Essential Oil, it polishes and softens strands while protecting against heat damage. Strengthening Polymers offer light hold and keep out humidity. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a coin-sized amount to damp or dry hair from mid-lengths to ends - Rinse thoroughly - Style as usual - 60ml/ 2.0fl. oz. Ingredients: Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Glycerin, Phenyl Trimethicone, Dimethiconol, Alpha Keratin, Panthenol, Ethylhexylglycerin, Polyacrylamide, Maltodextrin/VP Copolymer, PVP, Maltodextrin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Parfum (Fragrance), Oleth-10, C13-14 Isoparaffin, Oleth-20, Laureth-7, Phenoxyethanol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Limonene, Linalool, Benzyl Salicylate, Citronellol, Citral, Eugenol. BUY FROM NET-A-PORTER

Hydrates hair without adding weight, creating lasting lift, body, and luster. Color-safe and ideal for fine, flat hair or hair that won't hold style.. BUY FROM NEIMAN MARCUS

Gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Virtue's 'Restorative Treatment Mask' will bring your hair back to life on days when it needs some extra love and care. This creamy formula is enriched with Brown Algae, Baobab Seed Oil and Artichoke Leaf Extract to improve elasticity, add bounce, enhance vibrancy and boost shine. Alpha Keratin 60ku™ repairs damage for healthy strands that look smooth and feel soft. - Also available in 135ml, 150ml - Suitable for all hair types, especially dry and color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - After shampooing, evenly distribute treatment throughout hair - Leave on for two to three minutes before rinsing thoroughly - 50ml/ 1.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

Virtue's 'Un-Frizz Cream' is the key to keeping your hair smooth and glossy, even in humidity. It's formulated with Alpha Keratin 60ku® protein that binds to each strand and fills in cracks along the cuticle, leaving tresses looking and feeling soft. The brand recommends blowdrying after use to enhance the effects. - Suitable for frizzy, curly, wavy, thick and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Massage a small amount into clean, damp hair from roots to ends. - Blow or air dry hair - 60ml/ 2.0fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate.. BUY FROM NET-A-PORTER

Conditions and smoothes hair, eliminating frizz and locking out humidity. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.. BUY FROM NEIMAN MARCUS

Virtue maintains that healthy hair starts at the scalp, so they created a topical supplement to help you achieve your best locks yet. The lightweight, fast-absorbing serum is packed with Hyaluronic Acid, Ceramide and peptides that strengthen the moisture barrier and promote healthy growth. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - Gently massage 5-7 drops onto scalp until fully absorbed - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Polysorbate 20, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polymethylsilsesquioxane, Butylene Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Gluceth-20, Bis-PEG-18 Methyl Ether Dimethyl Silane, Keratin, Panthenol, Caesalpinia Spinosa Fruit Pod Extract, Biotin, Palmitoyl Tetrapeptide-20, Acetyl Hexapeptide-1, Arginine, Aspartic Acid, Tocopherol, Ceramide NG, PCA, Quercus Petraea Fruit Extract, Furcellaria Lumbricalis Extract, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Citrus Paradisi (Grapefruit) Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Glycine, Alanine, Serine, Tropaeolum Majus Extract, Nasturtium Officinale Extract, Valine, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Sorbic Acid, Dextran, Ricinus Communis (Castor) Seed Oil, Olea Europaea (Olive) Fruit Oil, Sodium PCA, Sodium Lactate, Ethylhexylglycerin, Alpha-Glucan Oligosaccharide, Maltodextrin, Caprylyl Glycol, Polyglyceryl-6 Laurate, Pentylene Glycol, Myristyl Glucoside, Lauryl Glucoside, Propanediol, Dimethiconol, Xanthan Gum, Carbomer, Silica, Isoceteth-10, Polyquaternium-10, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Sodium Benzoate, Citric Acid, Aminomethyl Propanol, BHT, Linalool, Benzyl Salicylate, Coumarin, Geraniol, Limonene. BUY FROM NET-A-PORTER

Virtue's travel-sized 'Recovery Discovery Kit' is complete with shampoo, conditioner and a mask that work together to bring dull hair back to life. They're formulated with pure Keratin protein that rejuvenates the outer cuticle to create soft, smooth locks - 'Recovery Shampoo' repairs damage from heat styling, chemical treatments and environmental aggressors - 'Recovery Conditioner' moisturizes and heals dry, brittle ends - 'Restorative Treatment Mask' is a lightweight formula that boosts hydration in just three minutes - See packaging for full instructions - Recovery Shampoo: 60ml/ 2.0fl. oz.; Recovery Conditioner: 60ml/ 2.0fl. oz.; Restorative Treatment Mask: 15ml/ 0.5fl. oz.. BUY FROM NET-A-PORTER

Gently nourishes hair enhancing its manageability while shielding against environmental damage. Detangles and hydrates leaving hair feeling silky soft without any added buildup. For all hair types, especially fine and medium textured hair. Great to refresh curls.. BUY FROM NEIMAN MARCUS

Virtue's kit is the key to a healthier scalp, which in turn means better hair. Each products hels to remove buildup, boost circulation and balance each strand from root to tip. - The 'Exfoliating Scalp Treatment' is blended with fruit enzymes, BHA and rice beads that gently slough away dead cells and sebum buildup - Lightweight and fast-absorbing, the 'Topical Scalp Supplement' is packed with Hyaluronic Acid, ceramides and peptides that strengthen skin's moisture barrier and promote healthy growth - For best results, use the tool to gently massage product onto the scalp - Free from parabens, sulfates, phthalates, gluten and synthetic dyes - See packaging for full instructions - Exfoliating Scalp Treatment: 150ml/ 5fl. oz.; Topical Scalp Supplement: 60ml/ 2fl. oz.. BUY FROM NET-A-PORTER

Virtue's 'Restorative Treatment Mask' will bring your hair back to life on days when it needs some extra love and care. This creamy formula is enriched with Brown Algae, Baobab Seed Oil and Artichoke Leaf Extract to improve elasticity, add bounce, enhance vibrancy and boost shine. Alpha Keratin 60ku™ repairs damage for healthy strands that look smooth and feel soft. - Also available in 135ml, 50ml - Suitable for all hair types, especially dry and color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - After shampooing, evenly distribute treatment throughout hair - Leave on for two to three minutes before rinsing thoroughly - 150ml/ 5.1fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

Gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Virtue's travel-size texturizing spray makes it easy to maintain voluminous, shiny hair while on-the-go. Infused with moisturizing Panthenol and Aloe Extract, it has Hydrolyzed Wheat Protein to strengthen strands and the brand's Alpha Keratin 60ku™ to repair and promote elasticity. Benzophenone-4 also protects against UV damage. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 140g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 65g/ 2.3oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene.. BUY FROM NET-A-PORTER