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Virtue Hair Styling & Treatments for Beauty, Winter 2020

brand: virtue
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The Perfect Ending Split End Serum

Virtue

The Perfect Ending Split End Serum

$40

At Violet Grey

Mend split ends between salon appointments while rebuilding, strengthening, and softening hair.to extend the polish that accompanies a fresh trim, we set out to find a solution that not only repairs and seals broken ends but also protects against fraying. thanks to alpha keratin 60ku, keratin born from regenerative science that your body recognizes as its own, the formula smooths, resurfaces, and fills cracks in damaged strands. consider this color-safe, healing serum a must-have in your hair arsenal.pea protein: packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.hydrolyzed quinoa: a complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.baobab seed oil: from the african tree of life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.this formula is free of parabens, sulfates, phthalates, colors, and dyes.. Buy from Violet Grey
Exfoliating Scalp Treatment, 150ml

Virtue

Exfoliating Scalp Treatment, 150ml

$46

At Net-a-porter

Hit the reset button on your locks with Virtue's exfoliating treatment. The lightweight, whipped formula is blended with effective fruit enzymes, BHA and rice beads that gently slough away any buildup of dead cells and sebum from your scalp, while Coconut, Jojoba, and Kalahari Melon Oils restore moisture. Use it twice weekly for the best results. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - After shampooing, gently massage onto scalp and hair for 2-3 minutes - Rinse thoroughly - 150ml/ 5fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Oryza Sativa (Rice) Powder, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Hydrogenated Ethylhexyl Olivate, Behentrimonium Chloride, Isododecane, Ceteareth-20, Keratin, Panthenol, Salicylic Acid, Helianthus Annuus (Sunflower) Seed Oil, Coffea Robusta Seed Extract, Citrullus Lanatus (Watermelon) Seed Oil, Biotin, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Papain, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Caffeine, Jojoba Esters, Glucose, Tocopherol, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Bromelain, Quercus Petraea Fruit Extract, Epilobium Angustifolium Flower/Leaf/Stem Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Phytic Acid, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glyceryl Stearate, Caprylyl Glycol, Glycerin, Ethylhexylglycerin, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Propanediol, Polysorbate 60, Polysorbate 20, Trideceth-12, Butylene Glycol, Citric Acid, Sodium Metabisulfite, Calcium Gluconate, Laureth-9, C11-15 Pareth-7, Sodium Nitrate, Maltodextrin, Alcohol, Glyoxal, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, BHT, Linalool, Benzyl Salicylate, Limonene. Buy from Net-A-Porter
Shaping Spray, 198g

Virtue

Shaping Spray, 198g

$36

At Net-a-porter

Virtue believes that good styling products should enhance your hair without weighing it down, which is exactly why we love its 'Shaping Spray'. Made with the brand's Alpha Keratin 60ku® technology, it offers a light, flexible hold while fighting humidity and frizz. Pea Protein and Vitamin B5 keep your locks looking shiny and healthy. - Suitable for all hair types, including color-treated - Free from parabens and gluten - Travel size also available -Instructions for use: - Shake well - Spray 10-12 inches away from dry, styled hair - 198g/ 7oz Ingredients: Alcohol Denat, Hydrofluorocarbon 152a, Octylacrylamide / Acrylates / Butylaminoethyl Methacrylate Copolymer, Alpha Keratin, Panthenol, Madecassoside, Hydrolyzed Pea Protein, Asiaticoside, Aminomethyl Propanol, Parfum (Fragrance), Dimethyl Stearamine, Aqua (Water, Eau), Acetyl Triethyl Citrate, Cyclohexasiloxane, Glycerin, Cyclopentasiloxane, Linoleamidopropyl Ethyldimonium Ethosulfate, Dimethyl Lauramine Isostearate, PEG-75 Lanolin, Benzophenone-4, Aminopropyl Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Ethylhexylglycerin, BHT, Limonene, Linalool, Benzyl Salicylate, Citronellol, Eugenol, Citral. Buy from Net-A-Porter
Volumizing Primer, 150ml

Virtue

Volumizing Primer, 150ml

$36

At Net-a-porter

Virtue's 'Volumizing Primer' is a lightweight spray that gives hair volume and staying power without weighing it down. It's formulated with Hydrolyzed Wheat Protein that improves texture and shine while Alpha Keratin 60ku™ protects locks from environmental and heat damage. Floral and citrus notes impart a revitalizing scent. - Suitable for all hair types - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Separate damp or dry hair into sections and spray product from root to tip - Style as usual - 150ml/ 5fl. oz. Ingredients: Alcohol Denat, Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool. Buy from Net-A-Porter
Scalp Treatment Kit

Virtue

Scalp Treatment Kit

$90

At Net-a-porter

Virtue's kit is the key to a healthier scalp, which in turn means better hair. Each products hels to remove buildup, boost circulation and balance each strand from root to tip. - The 'Exfoliating Scalp Treatment' is blended with fruit enzymes, BHA and rice beads that gently slough away dead cells and sebum buildup - Lightweight and fast-absorbing, the 'Topical Scalp Supplement' is packed with Hyaluronic Acid, ceramides and peptides that strengthen skin's moisture barrier and promote healthy growth - For best results, use the tool to gently massage product onto the scalp - Free from parabens, sulfates, phthalates, gluten and synthetic dyes - See packaging for full instructions - Exfoliating Scalp Treatment: 150ml/ 5fl. oz.; Topical Scalp Supplement: 60ml/ 2fl. oz.. Buy from Net-A-Porter
Topical Scalp Supplement, 60ml

Virtue

Topical Scalp Supplement, 60ml

$54

At Net-a-porter

Virtue maintains that healthy hair starts at the scalp, so they created a topical supplement to help you achieve your best locks yet. The lightweight, fast-absorbing serum is packed with Hyaluronic Acid, Ceramide and peptides that strengthen the moisture barrier and promote healthy growth. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - Gently massage 5-7 drops onto scalp until fully absorbed - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Polysorbate 20, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polymethylsilsesquioxane, Butylene Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Gluceth-20, Bis-PEG-18 Methyl Ether Dimethyl Silane, Keratin, Panthenol, Caesalpinia Spinosa Fruit Pod Extract, Biotin, Palmitoyl Tetrapeptide-20, Acetyl Hexapeptide-1, Arginine, Aspartic Acid, Tocopherol, Ceramide NG, PCA, Quercus Petraea Fruit Extract, Furcellaria Lumbricalis Extract, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Citrus Paradisi (Grapefruit) Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Glycine, Alanine, Serine, Tropaeolum Majus Extract, Nasturtium Officinale Extract, Valine, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Sorbic Acid, Dextran, Ricinus Communis (Castor) Seed Oil, Olea Europaea (Olive) Fruit Oil, Sodium PCA, Sodium Lactate, Ethylhexylglycerin, Alpha-Glucan Oligosaccharide, Maltodextrin, Caprylyl Glycol, Polyglyceryl-6 Laurate, Pentylene Glycol, Myristyl Glucoside, Lauryl Glucoside, Propanediol, Dimethiconol, Xanthan Gum, Carbomer, Silica, Isoceteth-10, Polyquaternium-10, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Sodium Benzoate, Citric Acid, Aminomethyl Propanol, BHT, Linalool, Benzyl Salicylate, Coumarin, Geraniol, Limonene. Buy from Net-A-Porter
Texturizing Spray, 65g

Virtue

Texturizing Spray, 65g

$18

At Net-a-porter

Virtue's travel-size texturizing spray makes it easy to maintain voluminous, shiny hair while on-the-go. Infused with moisturizing Panthenol and Aloe Extract, it has Hydrolyzed Wheat Protein to strengthen strands and the brand's Alpha Keratin 60ku™ to repair and promote elasticity. Benzophenone-4 also protects against UV damage. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 140g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 65g/ 2.3oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene.. Buy from Net-A-Porter
Volumizing Mousse, 156g

Virtue

Volumizing Mousse, 156g

$36

At Net-a-porter

Virtue's 'Volumizing' mousse does just that, adding plenty of body and bounce to your locks. It's blended with the brand's signature Alpha Keratin 60ku™ as well as Baobab Seed Oil and Vitamin B5 to hydrate and strengthen while adding luster. The end result is soft, styled hair that doesn't feel stiff. - Can be used on color-treated hair - Free from parabens and gluten - Vegan -Instructions for use: - Shake well - Apply a small amount through towel-dried hair from root to tip and style as desired - 156g/ 5.5oz. Ingredients: Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Alpha Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein, Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4, Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin, PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral. Buy from Net-A-Porter
The Polish Un-Frizz Cream

Virtue

The Polish Un-Frizz Cream

$40

At Violet Grey

A leave-in hair treatment that instantly smoothes texture.humidity can wreak havoc no matter your hair type. thankfully, this cream conditions and smooths strands, eliminates frizz, and locks out humidity—even on exceptionally frizz-prone hair. all that’s left is smooth, calm, well-behaved tresses. pink pomelo: rich in vitamin a, c, b1 and zinc, it’s a vitality shot for your hair.phospholipids: derived from natural soybeans, they help fight frizz and lock out humidity.gotu kola: a multitasking indian herb, it promotes strength, smoothness and luster.free of parabens, sulfates, phthalates, colors, and dyes.. Buy from Violet Grey
Texturizing Spray, 140g

Virtue

Texturizing Spray, 140g

$36

At Net-a-porter

Virtue's texturizing spray adds instant volume, shine and definition without making strands sticky or dull. This sheer, lightweight formula is infused with Hydrolyzed Wheat Protein for easy styling and Benzophenone-4 to protect against UV damage. Signature Alpha Keratin 60ku™ helps regenerate and repair, while Panthenol and Aloe Extract improve moisture. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 65g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 140g/ 5.0oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene.. Buy from Net-A-Porter
ALREADY SOLD OUT
Healing Oil, 50ml

SOLD OUT

Virtue

Healing Oil, 50ml

$42

At Net-a-porter

Virtue's hair care line is enhanced with patented Alpha Keratin 60ku® that works to hydrate and nourish your tresses while reducing frizz and split ends. This 'Healing Oil' repairs damage caused by heat styling and chemical treatments. It even restores color and prevents further breakage. - Suitable for all hair types - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Work small amount to damp or dry hair from mid-shaft to end - 50ml/ 1.7fl. oz.. Buy from Net-A-Porter