Virtue Haircare for Beauty, Spring

Conditions and smoothes hair, eliminating frizz and locking out humidity. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.. BUY FROM NEIMAN MARCUS

Ideal for those with fine hair, Virtue's shampoo cleans, thickens and volumizes from root to tip. Alpha Keratin 60ku™ and Biotin boost strength and hydration, while Pink Pomelo and Hydrolyzed Quinoa enhance color and luster. The result? Enviably full yet weightless locks. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Full Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. BUY FROM NET-A-PORTER

Virtue's 'Smooth Conditioner' is enriched with healing Alpha Keratin 60ku™ and other specialist ingredients that work to fight frizz and protect your hair from humidity. It's formulated with Shea Butter to lock in moisture and Vitamin-rich Pink Pomelo that acts as a vitality shot to boost color and shine. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Shampoo also available -Instructions for use: - After using Smooth Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's travel-size shampoo is enriched with the brand's powerful Alpha Keratin 60ku™ protein that locks in hydration to tame frizzy, hard-to-manage hair. It includes Pink Pomelo and Gotu Kola to promote long-term shine, color and strength. Use it with the 'Smooth Conditioner' for the best results. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Smooth Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Smooth Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's travel-size texturizing spray makes it easy to maintain voluminous, shiny hair while on-the-go. Infused with moisturizing Panthenol and Aloe Extract, it has Hydrolyzed Wheat Protein to strengthen strands and the brand's Alpha Keratin 60ku™ to repair and promote elasticity. Benzophenone-4 also protects against UV damage. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 140g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 65g/ 2.3oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene.. BUY FROM NET-A-PORTER

Soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

A weightless, hydrating mousse that works to enhance texture, add moisture, and define style Color-safe and ideal for hair in need of a boost or better definition. Perfect for waves and curls alike.. BUY FROM NEIMAN MARCUS

Dissolves excess oil, lifts the roots, and plumps each strand for weightless, long- lasting body. Color-safe and ideal for fine, flat hair or hair that won't hold style.. BUY FROM NEIMAN MARCUS

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku™ to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide). BUY FROM NET-A-PORTER

Helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Helps reconstruct frayed cuticles and brittle ends to restore softness, shine, and manageability. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Hydrates hair without adding weight, creating lasting lift, body, and luster. Color-safe and ideal for fine, flat hair or hair that won't hold style.. BUY FROM NEIMAN MARCUS

Smoothes and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

Virtue's conditioner is the key to smooth hair, no matter the temperature or humidity. It's infused with the brand's Alpha Keratin 60ku™ protein that strengthens every strand, while nourishing Shea Butter hydrates and softens. Vitamin A and C-rich Pink Pomelo leaves your locks looking healthy and shiny. - Suitable for medium to thick hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Smooth Shampoo' also available -Instructions for use: - After using 'Smooth Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's 'Volumizing Primer' is a lightweight spray that gives hair volume and staying power without weighing it down. It's formulated with Hydrolyzed Wheat Protein that improves texture and shine while Alpha Keratin 60ku™ protects locks from environmental and heat damage. Floral and citrus notes impart a revitalizing scent. - Suitable for all hair types - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Separate damp or dry hair into sections and spray product from root to tip - Style as usual - 150ml/ 5fl. oz. Ingredients: Alcohol Denat, Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool. BUY FROM NET-A-PORTER

Virtue's conditioner is the key to smooth hair, no matter the temperature or humidity. It's infused with the brand's Alpha Keratin 60ku™ protein that strengthens every strand, while nourishing Shea Butter hydrates and softens. Vitamin A and C-rich Pink Pomelo leaves your locks looking healthy and shiny. - Suitable for medium to thick hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Smooth Shampoo' also available -Instructions for use: - After using 'Smooth Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool. BUY FROM NET-A-PORTER

Smoothes and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

Virtue believes that good styling products should enhance your hair without weighing it down, which is exactly why we love its 'Shaping Spray'. Made with the brand's Alpha Keratin 60ku® technology, it offers a light, flexible hold while fighting humidity and frizz. Pea Protein and Vitamin B5 keep your locks looking shiny and healthy. - Suitable for all hair types, including color-treated - Free from parabens and gluten - Travel size also available -Instructions for use: - Shake well - Spray 10-12 inches away from dry, styled hair - 198g/ 7oz Ingredients: Alcohol Denat, Hydrofluorocarbon 152a, Octylacrylamide / Acrylates / Butylaminoethyl Methacrylate Copolymer, Alpha Keratin, Panthenol, Madecassoside, Hydrolyzed Pea Protein, Asiaticoside, Aminomethyl Propanol, Parfum (Fragrance), Dimethyl Stearamine, Aqua (Water, Eau), Acetyl Triethyl Citrate, Cyclohexasiloxane, Glycerin, Cyclopentasiloxane, Linoleamidopropyl Ethyldimonium Ethosulfate, Dimethyl Lauramine Isostearate, PEG-75 Lanolin, Benzophenone-4, Aminopropyl Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Ethylhexylglycerin, BHT, Limonene, Linalool, Benzyl Salicylate, Citronellol, Eugenol, Citral. BUY FROM NET-A-PORTER

Hit the reset button on your locks with Virtue's exfoliating treatment. The lightweight, whipped formula is blended with effective fruit enzymes, BHA and rice beads that gently slough away any buildup of dead cells and sebum from your scalp, while Coconut, Jojoba, and Kalahari Melon Oils restore moisture. Use it twice weekly for the best results. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - After shampooing, gently massage onto scalp and hair for 2-3 minutes - Rinse thoroughly - 150ml/ 5fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Oryza Sativa (Rice) Powder, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Hydrogenated Ethylhexyl Olivate, Behentrimonium Chloride, Isododecane, Ceteareth-20, Keratin, Panthenol, Salicylic Acid, Helianthus Annuus (Sunflower) Seed Oil, Coffea Robusta Seed Extract, Citrullus Lanatus (Watermelon) Seed Oil, Biotin, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Papain, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Caffeine, Jojoba Esters, Glucose, Tocopherol, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Bromelain, Quercus Petraea Fruit Extract, Epilobium Angustifolium Flower/Leaf/Stem Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Phytic Acid, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glyceryl Stearate, Caprylyl Glycol, Glycerin, Ethylhexylglycerin, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Propanediol, Polysorbate 60, Polysorbate 20, Trideceth-12, Butylene Glycol, Citric Acid, Sodium Metabisulfite, Calcium Gluconate, Laureth-9, C11-15 Pareth-7, Sodium Nitrate, Maltodextrin, Alcohol, Glyoxal, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, BHT, Linalool, Benzyl Salicylate, Limonene. BUY FROM NET-A-PORTER

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. BUY FROM NET-A-PORTER

Virtue's 'Full Shampoo' gently removes impurities while lifting the roots and plumping each strand for weightless volume. Alpha Keratin 60ku™, similar to the keratin also found in your skin and nails, repairs hair, while Hydrolyzed Quinoa locks in moisture and Biotin works to boost strength and shine. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Conditioner' also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Full Conditioner' - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. BUY FROM NET-A-PORTER

You'll save time in the morning and space in your drawer with Virtue's multitasking 'The One For All 6-in-1 Styler'. Infused with repairing Alpha Keratin 60ku™, shine-enhancing Vitamin B5 and hydrating Cypress Essential Oil, it polishes and softens strands while protecting against heat damage. Strengthening Polymers offer light hold and keep out humidity. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Apply a coin-sized amount to damp or dry hair from mid-lengths to ends - Rinse thoroughly - Style as usual - 60ml/ 2.0fl. oz. Ingredients: Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Glycerin, Phenyl Trimethicone, Dimethiconol, Alpha Keratin, Panthenol, Ethylhexylglycerin, Polyacrylamide, Maltodextrin/VP Copolymer, PVP, Maltodextrin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Parfum (Fragrance), Oleth-10, C13-14 Isoparaffin, Oleth-20, Laureth-7, Phenoxyethanol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Limonene, Linalool, Benzyl Salicylate, Citronellol, Citral, Eugenol. BUY FROM NET-A-PORTER

Virtue's conditioner is the key to fuller, more voluminous hair. It's made with a blend of powerful ingredients, like the brand's regenerative Alpha Keratin 60ku™, along with vitamin and protein-rich Pink Pomelo, Hydrolyzed Quinoa and Artichoke Leaf for healthier, softer locks. The light citrus scent lingers long after hair dries. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Shampoo' also available -Instructions for use: - After using 'Full Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal. BUY FROM NET-A-PORTER

The best way to restore damaged hair is to keep it well-nourished. Infused with hydrating Baobab Seed Oil, shine-enhancing Quinoa and repairing Alpha Keratin 60ku™, Virtue's 'Recovery Conditioner' will help strengthen brittle ends while softening and improving manageability. Pea Protein shields tresses from thermal heat to prevent breakage from everyday styling. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Shampoo also available -Instructions for use: - After using Recover Shampoo, massage a coin-size amount through damp hair, focusing on ends - Leave on for up to three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku™, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool. BUY FROM NET-A-PORTER

Heat styling and chemical treatments can leave hair damaged and brittle, but Virtue's 'Recovery' shampoo uses Alpha Keratin 60ku™ to rebuild every strand in addition to dissolving buildup. Hydrolyzed Quinoa enhances natural color and shine, while Baobab Seed Oil locks in moisture and Grapefruit Extract revitalizes the scalp. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Conditioner also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Recovery Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide). BUY FROM NET-A-PORTER

Virtue's 'Smooth Shampoo' is infused with pure Alpha Keratin 60ku™, which is similar to your body's naturally occurring keratin, to smooth and moisturize damaged hair. Packed with vitamin-enriched Pink Pomelo and herbal Gotu Kola to promote healthier-looking strands, it's blended with Lavender, Pear and Mint to invigorate your senses. - Suitable for medium to thick hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - Smooth Conditioner also available -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the Smooth Conditioner - 240ml/ 8fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool. BUY FROM NET-A-PORTER

Gently nourishes hair enhancing its manageability while shielding against environmental damage. Detangles and hydrates leaving hair feeling silky soft without any added buildup. For all hair types, especially fine and medium textured hair. Great to refresh curls.. BUY FROM NEIMAN MARCUS

Gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

The best way to restore damaged hair is to keep it well-nourished. Infused with hydrating Baobab Seed Oil, shine-enhancing Quinoa and repairing Alpha Keratin 60ku™, Virtue's 'Recovery Conditioner' will help strengthen brittle ends while softening and improving manageability. Pea Protein shields tresses from thermal heat to prevent breakage from everyday styling. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - Recovery Shampoo also available -Instructions for use: - After using Recover Shampoo, massage a coin-size amount through damp hair, focusing on ends - Leave on for up to three minutes - Rinse thoroughly - 500ml/ 17fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

Virtue 2 oz. The One For All 6-IN-1 Styler Details Shines. Texturizes. Protects. Primes hair and adds softness, shine and light hydration while strengthening, polishing and protecting from heat. Color-safe and ideal for absolutely everyone. 2 oz./ 60 mL Designer About Virtue: Virtue has cracked the code for healthy hair. With Alpha Keratin 60ku, a patented, self-regulating human protein recognized by the hair as its own, Virtue's technology targets and treats the underlying damage the root ca.. BUY FROM NEIMAN MARCUS

Gently removes impurities accumulated in hair that can weigh it down. Hair and scalp are detoxed revealing light weight, bouncy, refreshed hair. Great weekly reset for all hair types.. BUY FROM NEIMAN MARCUS

A weightless, invisible volumizing powder formulated to bring an immediate lift to hair and fullness that lasts all day. All hair types in need of volume and lift.. BUY FROM NEIMAN MARCUS

Hydrates hair without adding weight, creating lasting lift, body, and luster. Color-safe and ideal for fine, flat hair or hair that won't hold style.. BUY FROM NEIMAN MARCUS

A weightless, hydrating mousse that works to enhance texture, add moisture, and define style. Color-safe and ideal for hair in need of a boost or better definition. Perfect for waves and curls alike.. BUY FROM NEIMAN MARCUS

Gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.. BUY FROM NEIMAN MARCUS

Soothes the hair cuticle and locks out humidity, creating vibrant color and brilliant shine. Color-safe and ideal for medium-to-thick, frizzy, or curly hair.. BUY FROM NEIMAN MARCUS

Conditions and smoothes hair, eliminating frizz and locking out humidity. Color-safe and ideal for straight to curly, medium to thick, frizz-prone hair.. BUY FROM NEIMAN MARCUS

Provides touchable hold and soft shine, while blocking frizz, heat, and humidity. Color-safe and ideal for absolutely everyone.. BUY FROM NEIMAN MARCUS

Virtue maintains that healthy hair starts at the scalp, so they created a topical supplement to help you achieve your best locks yet. The lightweight, fast-absorbing serum is packed with Hyaluronic Acid, Ceramide and peptides that strengthen the moisture barrier and promote healthy growth. - Free from parabens, sulfates, phthalates, gluten and synthetic dyes -Instructions for use: - Gently massage 5-7 drops onto scalp until fully absorbed - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Dimethicone, Polysorbate 20, Glycerin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polymethylsilsesquioxane, Butylene Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Gluceth-20, Bis-PEG-18 Methyl Ether Dimethyl Silane, Keratin, Panthenol, Caesalpinia Spinosa Fruit Pod Extract, Biotin, Palmitoyl Tetrapeptide-20, Acetyl Hexapeptide-1, Arginine, Aspartic Acid, Tocopherol, Ceramide NG, PCA, Quercus Petraea Fruit Extract, Furcellaria Lumbricalis Extract, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Citrus Paradisi (Grapefruit) Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Glycine, Alanine, Serine, Tropaeolum Majus Extract, Nasturtium Officinale Extract, Valine, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Sorbic Acid, Dextran, Ricinus Communis (Castor) Seed Oil, Olea Europaea (Olive) Fruit Oil, Sodium PCA, Sodium Lactate, Ethylhexylglycerin, Alpha-Glucan Oligosaccharide, Maltodextrin, Caprylyl Glycol, Polyglyceryl-6 Laurate, Pentylene Glycol, Myristyl Glucoside, Lauryl Glucoside, Propanediol, Dimethiconol, Xanthan Gum, Carbomer, Silica, Isoceteth-10, Polyquaternium-10, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Sodium Benzoate, Citric Acid, Aminomethyl Propanol, BHT, Linalool, Benzyl Salicylate, Coumarin, Geraniol, Limonene. BUY FROM NET-A-PORTER

Virtue's 'Purifying Shampoo' transforms dull, damaged hair into healthy, shiny tresses. It's blended with detoxifying Black Charcoal to remove excess oil, product residue and pollution, while the brand's Alpha Keratin 60ku® and Coconut Fatty Acids work to repair and hydrate each strand. Hops Extract leaves the scalp feeling refreshed, too. - Suitable for all hair types, including color-treated - Free from parabens, sulfates, phthalates, color and dyes -Instructions for use: - Lather a quarter-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with the 'Refresh Purifying Leave-In Conditioner' - 120ml/ 4.0fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40, Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.. BUY FROM NET-A-PORTER

Virtue's kit is the key to a healthier scalp, which in turn means better hair. Each products hels to remove buildup, boost circulation and balance each strand from root to tip. - The 'Exfoliating Scalp Treatment' is blended with fruit enzymes, BHA and rice beads that gently slough away dead cells and sebum buildup - Lightweight and fast-absorbing, the 'Topical Scalp Supplement' is packed with Hyaluronic Acid, ceramides and peptides that strengthen skin's moisture barrier and promote healthy growth - For best results, use the tool to gently massage product onto the scalp - Free from parabens, sulfates, phthalates, gluten and synthetic dyes - See packaging for full instructions - Exfoliating Scalp Treatment: 150ml/ 5fl. oz.; Topical Scalp Supplement: 60ml/ 2fl. oz.. BUY FROM NET-A-PORTER

Virtue's conditioner is the key to fuller, more voluminous hair. It's made with a blend of powerful ingredients, like the brand's regenerative Alpha Keratin 60ku™, along with vitamin and protein-rich Pink Pomelo, Hydrolyzed Quinoa and Artichoke Leaf for healthier, softer locks. The light citrus scent lingers long after hair dries. - Suitable for all hair types, especially those with fine or flat hair - Safe for color-treated hair - Free from parabens, sulfates, phthalates, colors and dyes - 'Full Shampoo' also available -Instructions for use: - After using 'Full Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal. BUY FROM NET-A-PORTER

Virtue's texturizing spray adds instant volume, shine and definition without making strands sticky or dull. This sheer, lightweight formula is infused with Hydrolyzed Wheat Protein for easy styling and Benzophenone-4 to protect against UV damage. Signature Alpha Keratin 60ku™ helps regenerate and repair, while Panthenol and Aloe Extract improve moisture. - Free from parabens, sulfates, phthalates, colors and dyes - Also available in 65g -Instructions for use: - Shake well - Hold bottle 10 inches away from dry hair and mist evenly from the roots to mid-length - 140g/ 5.0oz. Ingredients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat, VP/VA Copolymer, Calcium Carbonate, Dimethicone, Alpha Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene.. BUY FROM NET-A-PORTER

Virtue's nourishing 'Recovery Shampoo' is now in a convenient travel-sized bottle, so you can still keep up with your daily hair routine on vacations and business trips. It's infused with the brand's Alpha Keratin 60ku™ treatment to prevent and protect against heat damage and has Baobab Seed Oil and Hydrolyzed Quinoa for deep hydration and intense shine. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - 'Recovery Conditioner' also available -Instructions for use: - Lather a coin-size amount in palms before applying to wet hair - Massage into scalp starting at the nape of your neck and working through to the ends - Rinse thoroughly and follow with 'Recovery Conditioner' - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide). BUY FROM NET-A-PORTER

Dry airplane cabins and hot climates can wreak havoc on your hair while traveling but Virtue's 'Recovery Conditioner' will keep your locks healthy while on the go. Housed in a convenient 60ml bottle, this nourishing product is blended with Quinoa and Baobab Seed Oil to hydrate and enhance shine, while Alpha Keratin 60ku™ proteins promote stronger strands. - Suitable for dry, damaged, overworked and color-treated hair - Free from parabens, sulfates, phthalates, color and dyes - 'Recovery Shampoo' also available -Instructions for use: - After using 'Recovery Shampoo', massage a coin-size amount through damp hair, focusing on ends - Leave on for up to 3 minutes - Rinse thoroughly - 60ml/ 2fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. BUY FROM NET-A-PORTER

The star ingredient of Virtue's conditioner is the label's patented Alpha Keratin 60ku™ - it's derived from actual human hair, so strands will recognize the molecules and repair damage. This nourishing product utilizes Pink Pomelo, which is packed with beneficial vitamins and a blend of protein-rich Hydrolyzed Quinoa and Artichoke Leaf to strengthen and moisturize while enhancing shine, volume and fullness. You'll love how the subtle, yet rejuvenating scent of Flowers, Spearmint and Lemon will linger throughout the day. - Suitable for all hair types, especially those with fine or flat hair - Free from parabens, sulfates, phthalates, colors and dyes - Safe for color-treated hair - 'Full Shampoo' also available -Instructions for use: - After using Full Shampoo, massage a quarter-size amount through damp hair, focusing on ends - Leave on for one-three minutes - Rinse thoroughly - 200ml/ 6.7fl. oz. Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal. BUY FROM NET-A-PORTER

Virtue's 'Volumizing' mousse does just that, adding plenty of body and bounce to your locks. It's blended with the brand's signature Alpha Keratin 60ku™ as well as Baobab Seed Oil and Vitamin B5 to hydrate and strengthen while adding luster. The end result is soft, styled hair that doesn't feel stiff. - Can be used on color-treated hair - Free from parabens and gluten - Vegan -Instructions for use: - Shake well - Apply a small amount through towel-dried hair from root to tip and style as desired - 156g/ 5.5oz. Ingredients: Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Alpha Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein, Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4, Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin, PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral. BUY FROM NET-A-PORTER