PENGUIN RANDOM HOUSE The Power of Habit by Charles Duhigg

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Hardcover book by Charles Duhigg We are what we repeatedly do, Aristotle once said; "Excellence, then, is not an act, but a habit" On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh) Understanding this loop is the key to exercising regularly or becoming more productive at work or finally tapping into reserves of creativity Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument 400 pages Published by Random House; 1 edition Published on February 28, 2012 Made ithe USA