By now, you’ve probably heard the phrase “We’re all in this together.” (Unfortunately, this positive sentiment has been twisted into a controversial, socially-charged statement—which makes sense, but can’t we just embrace positivity right now?)
While it’s true that we’re individually dealing with personal, financial, and emotional issues, there’s no doubt that we’re all struggling right now. In hopes of supporting companies that are making a change, we’ve rounded up three brands that are using their resources to contribute to the greater good via “stay-at-home” apparel. Check them out below.
INKED by Dani Temporary Tattoos
Temporary tattoos offer an unconventional way to incorporate wearable art into your wardrobe without making a serious and permanent decision. In an effort to contribute during the coronavirus pandemic, INKED by Dani released a brand-new “Stay Home” design to help raise money for the CDC. What’s more? 100% of the profits from this design will be donated!
Just because you’re stuck (read: safe) at home doesn’t mean you can’t accessorize while inside. And thanks to Established Jewelry designer Nikki Erwin, you can now connect with your friends and family members through a new medium: Jewelry. Now through May 1st, Established Jewelry is offering a BOGO deal of all counterpart pieces with 20% of sales to be donated to No Kid Hungry–a non-profit organization on a mission to feed children in need.
Staying in gives us the chance to reconnect with our friends in a different way. Whether that means playing video games together, video chatting, or just talking on the phone. On April 10th, chill-wear brand STAYCOOLNYC released a limited-edition “Stay Home” T-shirt in hopes of raising funds for No Kid Hungry. The tee will be available exclusively at staycoolnyc.com for $35 with free shipping for orders inside the USA.
Fashion Brands That Are Fighting Back
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Ralph Lauren, in collaboration with the Conduit, Gail’s Bakery and top caterer Rocket, is providing more than 25,000 meals to NHS workers across London hospitals who have worked long shifts and may not have had time to shop for their families. These commitments build on our Foundation’s recently announced $10 million pledge to help our teams and communities around the world, including a network of international cancer charities and the donation of 250,000 masks and 25,000 isolation gowns to U.S. frontline workers.
Making a difference doesn’t have to mean purchasing a “stay-at-home” T-shirt or branded merch. As the COVID-19 pandemic continues to rage on, other fashion brands and companies are stepping up in other ways, too. Eileen Fisher, for example, is working diligently to produce medical gowns and masks while Ralph Lauren is donating $10 million across four charities, including the World Health Organization’s COVID-19 Solidarity Response Fund and the Emergency Assistance Foundation.
So, if you’re unable to purchase a specialized clothing item or limited-edition swag, consider supporting brands that are supporting US in this time of need. From work from home clothing to chic yet comfy apparel, here are a few pieces that are definitely worthy of joining your stay-at-home wardrobe.