Give the people what they want: Stella McCartney.

Royals assuming the role of style icon is not a new concept. The impact that a Markle or a Middleton can have on a fashion brand or shopping trends is undeniable, and this next chapter of royal style is no different.

Following the royal wedding on Saturday, shoppers are already trying to recreate their favorite celebrity looks that were on display at Windsor Castle. Shopping service Lyst reported a major spike in online searches for Stella McCartney, the designer behind the white halterneck dress Markle wore for her wedding reception, and on Sunday, the shopping site saw a 3000% increase in searches for the British luxury label when compared to the previous day’s searches, as Harpers Bazaar UK notes.

Markle and Harry

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It’s easy to see why. When Markle switched from her custom Givenchy wedding gown designed by Claire Keller Wright, into McCartney’s much more contemporary-looking dress, her outfit change did not go unnoticed. She proved she’s the duchess with the mostest, the “hero in a halterneck,” the girl that can in fact do both—and fans online were loving all of the Markle fashion moments.

“Just when I thought it couldn’t get any better, Meghan changes into a beautiful custom Stella McCartney gown. They’re both overflowing with elegance,” wrote one avid fan.

Others meme’d Markle’s “scheming” face, with one user saying, “Me when one of my zany schemes finally pays off,” while another said, “When you just lit 2 billion people up with social justice preaching.”

As one fan noticed, Markle’s reception gown, as well as Oprah and Amal Clooney’s dresses were all made by Stella McCartney using sustainable fabrics.

Despite whether some of us think royals like Markle should or should not influence fashion on such a large scale, at least she is using her power to champion a designer like McCartney who has made it her brand’s mission to offer sustainably-made clothing without harming animals.

McCartney, who has often criticized the fashion industry for its wasteful practices and global carbon footprint, once said, “Clothes are an everyday necessity, and for many an important expression of individuality. Yet the industry’s current take-make-dispose model is the root cause of many environmental impacts and substantial economic value loss. Every second, the equivalent of one garbage truck of textiles is landfilled or burned [and] if nothing changes, by 2050 the fashion industry will use up a quarter of the world’s carbon budget.”

 

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