You would have thought I had slaughtered an actual animal and brought it into the room. This is the reaction I got from a friend recently when she asked if my white rabbit-fur bomber jacket was real. I said yes with a laugh and was met with a look so judgmental, my white fur coat almost turned red. Memo received, loud and clear.

Though I love that jacket — and admittedly think that *some* exceptions should be made for vintage coats — I am faux fur all the way. And I’m certainly not the only one. Gucci recently announced it’s going fur-free in 2018.

Faux fur can be more affordable, but most of all, it provides a more sustainable, cruelty-free alternative to real fur. Considering I could never give up the tacky (and sometimes classy) look of a great fur coat, thank heavens for labels like Shrimps and, most recently, Chloé Mendel.

Mendel descends from a sixth-generation furrier family — her father, Gilles Mendel, is creative director of J.Mendel, the label originating from the family’s fur atelier that started in St. Petersburg, Russia, in the 1870s. Chloé Mendel’s new collection, Maison Atia, will use exclusively faux fur sourced from a specially chosen Italian mill. Mendel told Vogue recently that she wants to use her family’s reputation to improve upon the faux stuff. “Faux fur is just more in line with my life [right now],” she said. “Fur isn’t for everyone, and it’s such an expensive product. I just wanted to make coats that were fun, young, and more inclusive.”

You can shop only the best faux fur trending on Cools now. Here are some of my favorites…


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