In 2016, when Marc Jacobs, the designer, folded Marc by Marc Jacobs, the price-friendly fashion label, people were outraged. Who would they go to for stylish and affordable wardrobe options in every category? It turns out, niche “Insta-brands” have snapped up this budget-friendly, fashion-conscious customer’s money and attention. But Jacobs is hard at work trying to captivate his old audience with a new brand within the Marc Jacobs label: The Marc Jacobs, like his Instagram handle, WWD notes.
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Ugggh. This image from our upcoming THE MARC JACOBS collection was leaked! Consider it a taste of things to come. We shot our fresh new pre-Fall collection to be launched in May last week. Poster size prints of a wide variety of twins wearing the collection were mounted in our showroom where the collection is being shown to buyers. I’m super excited with the results of the RTW and accessory collections. They look fantastic and fresh. The posters shot by @_hugoscott and styled by @lottavolkova are AMAZING. To see more… stay tuned for the ads, and other visuals coming in April (unless someone else leaks them sooner).
The collection, which will arrive in stores for pre-fall in 2019, is currently under an embargo to the press. This means no images of the collection are publicly available, with the exception of a leaked image from the lookbook. The image, which Jacobs uploaded to his own Instagram account, shows twins wearing striped rugby shirts over baggy pastel-colored pants. “Ugggh,” Jacobs captioned the Instagram of the leaked shot, adding, “consider it a taste of things to come.”
Other details about the collection are scarce, but we also know that Lotta Volkova, a frequent collaborator of Demna Gvasilia’s (from Vetements), styled the lookbook which was shot by Hugo Scott. This is certainly a cast of cool characters, but will it live up to the legacy of Marc by Marc? We will have to wait until the New Year to see, but here’s hoping.