The Power Of Purchase. How We Can Support Diversity With Our Wardrobe Choices


Inclusivity is getting closer and closer to the norm on the runway, our magazine covers and fashion campaigns. As we all know, being inclusive isn’t just about showing a diverse face on the outside, it’s about what is happening behind the scenes as well. Selling and collaborating with a diverse group of designers keeps our retail experience interested and interesting. We are seeing designers step into the spotlight from more ethnically and social diverse backgrounds. We are also seeing their pieces coveted and sold sometimes too quickly. 

 

Take Kenneth Ize for example, this Lagos born Vienna raised LVMH finalist showed for the first time at Paris fashion week last Spring. Not only did Imaan Hamman open the show but non other than Naomi Campbell closed it. You couldn’t hit proceed to purchase fast enough when his beautiful aso oke fringe trousers became available for retail. They sold and sold quickly. Kenneth is just one example of the new energy that is flowing into the fashion realm as the industry starts to open its mind and arms.

 

Good fashion has always been about fusion, taking many influences and materializing something anew. We encourage you to follow suit when curating your own wardrobe. Below is a list of exciting diverse brands that will help you do just that.

KENNETH IZE

Yaba long fringed coat

$1570

THEBE MAGUGU

Skirt with studs

$537

BROTHER VELLIES

M’O Exclusive Cicely The New Nude Pumps

$595

TELFAR

Off-White Sweater Tank Dress

$595

WALES BONNER

Vilma Polka-Dot Print Cady Dress

$650$195

A-COLD-WALL

A-COLD-WALL* T-shirts

$224

RUE LA LA

Tracy Reese Flounce Slip Dress

$225.99

FENTY

Super mini denim shorts – Blue

$230

SELF-PORTRAIT

Turtlenecks

$264

VICTOR GLEMAUD

Sweaters

$264

DODO BAR OR

Shirts

$344

OFF-WHITE

OFF-WHITE™ Shirts

$572$411

SACAI

hybrid mid-length coat – Green

$2065

SIMONE ROCHA

Off-White Half Tutu Skirt

$550

DURO OLOWU

Casual pants

$670$201

SANDY LIANG

Shirts

$279

LAQUAN SMITH

Joy Ninja Pants

$600

PYER MOSS

Black Embroidered Logo Cropped Turtleneck

$195

BALMAIN

Black Knit Button Skirt

$920

ROKH

Tiered Lace-Trimmed Crepe Midi Skirt

$560

HERON PRESTON

Canal mini tote bag – Black

$750

 

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