Would you like a chance to rebrand the European Union? Wolfgang Tillmans would like to chat with you. Tillmans and architect Rem Koolhaas, along with Koolhaas’s colleagues at architectural firm OMA and architecture historian Stephan Petermann, are working together on a new initiative to rebrand the European Union.
The team is looking for submissions that will imagine a new face for the pro-Europe movement. Tillmans posted about the project to Instagram, inviting people to submit poems, artwork, photography, designs and more for the new campaign. In the post, Tillmans talks about the Forum on European Culture in Amsterdam from May 31 to June 3, where creatives will “examine what’s gone wrong in the communication of and about the EU and how to make a new and powerful beginning.”
CALL FOR IDEAS: Forum on European Culture invites you to contribute to: Eurolab – New ideas to communicate the EU In the run-up to the European elections in May 2019 artists, writers and creatives who feel passionate about the European project come together during the Forum on European Culture in Amsterdam from May 31- June 3. During the 4-day Eurolab, they examine what has gone wrong in the communication of, and about the EU and how to make a new and powerful beginning. In an increasingly interconnected world voices that create division between people and peoples, have gathered momentum and try to unravel the achievements of cooperation and solidarity. Europeans in particular are challenged by nationalist and divisive language from outside and from within the EU. Eurolab is a fact-finding mission of what went well and what went wrong in the last 25 years of communicating Europe. In workshops and interview sessions we aim to compile a comprehensive toolbox of arguments, strategies, and ideas that can be applied to campaigns across different demographics and used by different professional groups (e.g. ‘Teachers for Europe’ ‘Scientists for Europe’ ‘Farmers for Europe’). Eurolab wants to collect ideas about how cooperation and solidarity can be spoken for in a fresh and compelling way to large audiences. How can the European Union be valued by its citizens and be recognized as a force for good, rather than as a faceless bureaucracy? We understand that the EU is not perfect and that some of its problems are of its own making. However we are convinced that today’s Europe is the best there ever was, and that the European Project should be protected in these unstable times. #foec18 [continued in next post] READ ON IN THE NEXT POST
“Europeans in particular are challenged by nationalist and divisive language from outside and from within the EU. Eurolab is a fact-finding mission of what went well and what went wrong in the last 25 years of communicating Europe.” Proposals can be submitted until April 18, and those submissions will be reviewed by experts to see if they “can be developed and contribute to a clear yet multi-faceted campaign.”
European elections will take place in May 2019, and the aim of Tillmans and Koolhaas’s project is to counter the rise in nationalism that’s been seen in countries like Italy, France, Austria, and more. Tillmans led an anti-Brexit campaign and, since 2001, Koolhaas has worked on The Image of Europe project, redesigning European logos and the flag.
“People who value the achievements of the EU and democracy in general need to stand up in a positive, forward-looking, non-defensive way,” Tillmans told Artnet News. “I dream of a massive counter-movement that makes the populist right-wing surge look like a short lasting blip on the graph of time.”