It’s been a big week for Tommy Hilfiger! First, the brand announced a partnership with Zendaya, star of the upcoming film Spider-Man: From From Home, and now, their fall “Independence” campaign has launched with a short video about the new adaptive collection.
Available on Tommy.com, the campaign focuses on emphasizing the independence and power within every person. The 60-second film is directed by James Rath, who WWD reports, was born legally blind due to ocular albinism and nystagmus.
The film stars Dmitry Kim, a hip-hop dancer and leg amputee; Gavin McHugh, a surfer with cerebral palsy; Hailey Villarreal, an actress with cerebral palsy; Hunter Brown, an opera singer with autism; Mia Armstrong, a 6-year-old with Down’s syndrome; Jacob Santiago, a skateboarder who is visually impaired; and Miracle Pelayo, an actress with cerebral palsy.
It was in 2017 that Tommy Hilfiger launched his adaptive collection, with cleverly hidden wardrobe adaptations such as one-handed zippers, magnetic closures, extended openings, and other adjustments.
“The democratization of fashion is one of the core values the brand was founded on,” Tommy Hilfiger told WWD. “The Tommy Hilfiger Adaptive collection continues to build on that vision of inclusivity, transforming the way the fashion industry defines diversity by serving to the needs of people with disabilities.”