MyTheresa Pushes Female Empowerment In Naming Tory Burch the “MyTheresa Woman”

Here are some things we didn’t know about Tory Burch, the new mytheresa.com woman: she prefers fries to almonds (us, too!), she has six kids (and one set of twins), and her company has a feng shui master. But one thing that may not surprise? Tory Burch currently wishes she were in the Hamptons.

It was announced today that Burch is the 14th mytheresa.com woman, a project that honors powerful women in fashion and their contributions inside and outside the world of style. Fourteen was just one of the many numbers in the video that traced a day in the life of the designer and philanthropist, from the 187 steps from her apartment to her car to the 23 employees in her atelier.

Another key number? 30,000, which is the number of pairs of Burch’s signature Reva Ballerina Flats sold in her first year in business. The designer’s career trajectory kicked off with Oprah’s pronouncement of her as “the next big thing in fashion” in 2005, and now, in 2018, Burch has had a years-long spot on Forbes’ list of The World’s 100 Most Powerful Women. And now, she has another important number to add, thanks to mytheresa.com

The campaign has previously honored big names like Alexa Chung, Victoria Beckham and Diane Krueger, and Burch is the latest industry icon to receive the award. The video follows Burch from her New York office to her Hamptons getaway, where the video tells us, 52 picture frames with family photos reside.

Burch spoke recently to Business of Fashion about the value of fashion brands telling “authentic” stories. “Customers today want businesses with purpose,” believes Tory Burch. “Obviously the product has to be A-plus but it’s also really what you stand for and what you believe in.” Burch is a dedicated philanthropist, from serving on the board of non-profits like the Breast Cancer Research Foundation to founding the Tory Burch Foundation, which offers education and access to small business loans and mentoring for women entrepreneurs.

Watch Burch’s day in numbers below, and while you’re shopping her new pieces, keep in mind mytheresa.com is offering free shipping for 48 hours ending tomorrow.

Feeling inspired? Shop some Tory Burch styles and get use from that free shipping.


TORY BURCH

Tory sequinned printed tunic

303$ $212



TORY BURCH

Performance jacquard dress

$185



TORY BURCH

Convertible Iris cotton dress

$358


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