Trés Rasché was started by Madisen Sowers and Sydney Levy. Sowers formerly worked for LA streetwear brand Dimepiece, while being a stylist on the side. Levy was her assistant.
While there are brands like Fenty Puma who are creating streetwear for women, Sowers and Levy saw an opportunity in a market that has been dominated by men.
“It’s a boys’ club and it always has been,” said Sowers. “Streetwear has always been cultivated by groups of men, each of whom share a common interest and come together to turn their hobbies and dreams into reality.”
Sowers and Levy wanted to diffuse the competitive nature that often arises between females in the fashion space. Their hope is that Trés Rasché will become a collective of girls who love hip-hop and skate culture.
It’s easy to see why the brand has already been met with a lot of success. The dreamy, 35 mm film campaign perfectly captures the “in between” nature of the brand, that straddles chic and street sensibilities.
“[The name] came about when I was in Paris and my friends were poking fun at my style. They were saying that I’m street but chic, ratchet yet classy,” Sowers said. “Rasché became an adjective we used to describe the space between two different things; in my case it is street and chic, but for you it might be something else entirely.”
And the clothes aren’t bad either. Trés Rasché’s signature TR logo is stamped across everything: pastel colored boy-cut baby tees, hoodies, leggings, and even accessories.
The hero piece? $14 TR nail decals.