Tomas Maier’s collection for Uniqlo looks like your (very chic) mom vacationing in a beachside town in Mexico, and that is meant in the best way possible. With a mid-May release, Maier’s collection for Uniqlo’s LifeWear line will be perfectly timed for summer escapes.
Maier, Bottega Veneta’s creative director and founder of his eponymous label, gave Vogue.com a sneak peek of the collection while at the Uniqlo headquarters in Tokyo. Starting in May, the collection will be available on Uniqlo.com and in the company’s stores worldwide. Maier is the latest big name to design for the brand, following collaborations with J.W.Anderson, Jil Sander, and Lemaire.
And your wallet won’t have to sweat it — the most expensive piece in the collection is an $80 cashmere sweatshirt. Maier told Vogue that he’s been a longtime Uniqlo shopper, regularly buying basics like sweats and denim from the retailer. “It’s not only a great price point, nicely made, and well designed. It’s also holding up to use. I really appreciate that.”
Maier recently spoke to The Times on why “quiet luxury” is more important than ever, and that phrase seems particularly fitting for this collection. From brightly colored but simple loose cotton shirts to knee-length navy blue skirts, understated yet spirited is the mood.