The World Cup, in spite of bringing out intense competitiveness that might top any other sport fandom, also has a way of unifying us this time of year. It’s been an exciting tournament, not just for, you know, sports reasons, but also because it’s been a very stylish World Cup. From Gosha Rubchinskiy designing looks for Adidas to celebrate his home country to the new Yoox Soccer Couture collection, soccer is officially the most fashionable sport.
Yoox collaborated with designers like Vivienne Westwood, Y/Project, Marques’Almeida and more to make limited-edition designs to benefit Russian children. All proceeds from sales will go towards Stars For Children, a charity founded by Russian footballer Aleksandr Kerzhakov to provide support for disadvantaged children and introduce them to soccer. YOOX collaborated with sports magazine SEPP to have a brand from 14 World Cup countries create T-shirts and sweatshirts representing their national pride.
Marques’Almeida designed an abstract version of the Portuguese flag and Y/Project created a minimalist interpretation of Belgium’s red, yellow and black flag. And playing for England is, of course, none other than Dame Vivienne Westwood, who created a shirt with “Mirror the World” and “PUNK” as slogans scrawled across the shirt.
You can get a shirt for yourself, with T-shirts priced at $96 and sweatshirts for $145. Christelle Kocher from Koché talked to i-D about her excitement in being part of Yoox Soccer Couture. “The #YOOXSOCCERCOUTURE project is super exciting because it really resembles our vision of sportswear for everyday life,” she said. “The idea was to be inspired by the graphic elements of traditional football shirts, reinterpret and create casual and unisex pieces for everyday purpose. Koché always tries to rework traditional sportswear and aims to create modern active wear with a twist.”