Whistles landed in New York City this week to open the doors to its new flagship location at 150 Spring St. The British fashion label, known for it’s contemporary, everyday pieces, inaugurated it’s stateside arrival with a store opening on Thursday hosted by creative multi-hyphenate and DJ Brianna Lance.
The new, sprawling 1000 square foot location was designed by London-based firm Matter Design. It is spacious, yet cozy, and filled with racks lining the walls that are meant to give it a “gallery” look and feel.
“We are really excited to be opening our first standalone store in New York,” Helena Williamson, brand director, said in a statement. “[Our customers] love our distinctive designs and effortless approach to dressing. It’s fantastic we can now offer our full collections in the US for the first time!”
Stop by the Whistles store in New York now at 150 Spring St.