New year, new wardrobe? How about a resolution that marries style and sustainability. Eco-friendly and chic are no longer contradictory concepts; in fact, they’re pretty much in a committed relationship.
The new fashion focus is all about the green girl, and we are super into it.
Her style is down-to-earth flower-child mixed with upscale, mindful designs. She consumes responsibly, but never compromises her sartorial prowess.
In an exclusive collaboration with YOOX, here is the best of conscious style for the style conscious. And hint – it’s not hemp. Shop the edit, below.
Denim Jacket Saint Laurent Shirt Maison Margiela
Right: Shirt Wood Wood
Shop more COOLS x YOOX here, and watch the video below
Model Briggs @ Wilhelmina
Hair Junya Nakashima
Makeup Toru Sakanishi