When Kourtney Kardashian unveiled Poosh, her answer to the average Calabasas wife in need of all-natural teeth whiteners and toxin-free lubes, we knew it would be only a matter of time before we see lifestyle and wellness products branded with the Didot typeface that’s already become an online fixture. Lo and behold, after a mere month of this wellness site’s inauguration to the online world, we already have a collaboration project for our fellow Poosh-ies to enjoy: collagen powder.
Veering away from Gwyneth Paltrow’s clean beauty ventures with her beloved Goop, Kourt decided to shake things up by teaming with the influencer-beloved nutrition powder brand, Vital Proteins, to create her own health concoctions. What does Miss Kardashian have planned to make us mere mortals glow from the inside out? Not one, but two whole tubs of powdered collagen to choose from for your beauty concerns.
Need an overall boost to your hair, skin and nails? Then grab the Blueberry and Lemon Collagen Vibes: a dehydrated mixture of fruity flavors that gives you a burst of hyaluronic acid, vitamin C, and of course collagen to give you the Kourtney-approved radiance, inside and out. Or maybe you’re in need of something that will let you catch up on your beauty rest. Well then, my dear sleep-deprived friend, try out the Pink Moon Milk Collagen Latte, which contains a blend of bone broth-derived collagen (sorry vegans), melatonin and magnesium to knock you out as your body gets one step closer to transforming into a Kardashian.
An under-$50 tub of powder with promises of Kardashian-esque manes, talons, and complexions? Seems legit.